What about so many junk advertisements?

It is reported that Apple's iMessage spam is rampant, advertisements and other spam cannot be deleted, and repeated reports by users have little effect.

Why did a road that was originally convenient for users to contact and communicate become a shortcut for illegal information dissemination? Is Apple's iMessage spam flooding really an unsolvable problem? The industry believes that Apple, as a service provider, does not take the initiative to send information, which cannot be used as a reason for its failure to perform its regulatory duties. Inaction is also infringement.

IMessage is Apple's instant messaging service, which can send short messages, videos and other content. When a stranger sends an iMessage message, the user can click the "Report Spam" button below the message to delete and report the spam to Apple. However, the account that sends spam is blocked at most, and the sender only needs to register a new account to send it again. Mr. Guo reported that spam was reported many times in the past, but the results were minimal and the spam was received correctly.

Apple iMessage spam is not only sent one-to-one, but also in the form of mass sending. Netizen "Health Talent" recently posted that he was inexplicably dragged into an iMessage spam group and received spam messages from more than 360 other users. There is no "report spam" button under this kind of information, so users can't report it, let alone refuse it.

According to Article 17 of the Interim Measures for the Administration of Internet Advertising promulgated by the State Administration for Industry and Commerce, Internet information service providers who do not engage in Internet advertising business activities but only provide information services for Internet advertising should stop them from using their information services to publish illegal advertisements.

At the same time, single-point strikes also have limitations. China Mobile information security experts said that according to the past experience of spam message management, the chain of spam message management is long and there are many links. Governance requires the joint efforts of government departments, Internet companies, operators and other parties to form an all-round strike network, thus effectively cutting off its interest chain.

In addition, the mass sending or even accurate sending of iMessage spam has exposed the crisis of massive leakage of users' personal information and data. Zhu believes that this kind of behavior does not belong to big data precision marketing, but abuses data to infringe on users' rights and interests.

Source: Beijing Youth Daily