Old customer feedback activity plan _ feedback old customer activity planning plan

It is precisely because of the constant concern of old customers that the company develops better, so many companies will hold feedback activities for old customers. How to write the activity planning scheme of giving back to old customers? The following is the old customer feedback activity plan I compiled for you, I hope it will be useful to you!

Old customer feedback activity plan 1 __ building officially sells 20 1_ * Up to now, all houses have been sold ***27 1 set, and all houses can be sold 104 sets. At present, the distribution of available houses is: 159- 166 square meters. 82- 137 square meters accounts for 54% of the saleable houses, and the floors are above 18. As you can see, the houses available for sale are all large areas and high floors. In the case that the pre-sale permit has been obtained, the opening plan shall be formulated according to the current market situation and existing situation.

Activity purpose:

Because there are many old customers at present, and the quality of old customers is relatively good, driving new customers to clinch a deal with old customers as the center will boost the popularity of the sales center and promote the clinch a deal.

Activity time: June 25th.

Location: Sales Center

Activity content:

One: Give back to old customers on Thanksgiving Day.

◇ All prospective owners of Jinmao Building arrived at the sales site on June 25th and were presented with exquisite gifts from 400 yuan.

Old customers bring new customers to the site to facilitate the transaction, new customers can enjoy a cash discount of 3,000 yuan, and old customers can enjoy the activity of 1 year free of elevator fees or property fees (either one or the other).

Two: new customers have a good gift when buying a house.

All customers registered in the sales center on June 25th will be presented with exquisite small gifts, and registered and transacted customers will enjoy a cash gift package of RMB 3,000 (the activity is limited to that day).

Pre-arranged:

From June 20th, 1, notify all customers who have already made a deal of their activities, dates, etc. , and inform all registered customers of the preferential scheme.

2. Publicity and follow-up, publicity activities and preferential strategies.

3. On-site activity arrangement:

Spread the red carpet in front of the sales hall.

Build 1 rainbow gate,

Four floating in the air.

Stereo equipment

Event gifts (300-400 yuan)/household

Activity flow:

1, 9: 00 a.m. All customers are present (new and old customers).

2. At 10:58 a.m., the leaders of Anshun Real Estate announced the official opening.

3. All old customers line up to receive gifts, and new customers (on-site transactions) can also receive gifts.

4. The field sales staff mainly introduce new customers.

Old customer feedback activity plan 2 1. Activity background:

_ _ Net, the world's first order marketing platform, is committed to providing the latest demand information for small and medium-sized enterprises, popularizing the new concept of online marketing, taking it as its responsibility to make more small and medium-sized enterprises bigger and stronger through e-commerce platforms, and making online marketing truly become a marketing weapon for enterprises. Founded by Henan _ _ Network Technology Co., Ltd. (hereinafter referred to as _ _ Company), China _ _ Network Technology Co., Ltd. is headquartered in Hongkong.

_ _ net has attracted the attention of all walks of life since its establishment, and the "one-stop" network marketing scheme has been widely recognized by customers. In order to give back to customers' support and trust and establish a good cooperation environment, _ _ net launched a preferential activity to give back to old customers in this golden autumn of October.

Second, the purpose of the activity:

1. Expand the influence of the website and establish a good reputation.

2. Give back to stable old customers and cultivate customer loyalty.

Third, the object of the activity:

Customers who have used _ _ net to provide services for more than one year.

Fourth, the activity time:

1 1 10/0/-1 February1Friday, pre-publicity:

1, two weeks before the start of the activity, announce the notice in the customer base; (Write down the customer service phone number)

2, a week before the start of the activity, in the _ _ network broadcast activity notice; (Write down the customer service phone number)

3. Make an activity leaflet and send it to the target customers two weeks before the activity.

Activity of intransitive verbs:

During the activity:

1. Buy 6 customer cards and send them to 600 yuan basic account for one year;

2. Recharge 1 0,000 yuan in the customer's factory account, that is, give the basic service of ordinary account with the value of 600 yuan for one year;

3. Recharge 1.500 yuan in the customer's factory account, that is, get the butler service of 1.500 yuan for one year;

4. If the customer's factory account is recharged with 2000 yuan or more, three special advertisements will be presented, one for three months, one for regional orientation, one for demand orientation and one for immediate orientation. 5. The brand position will be given to the old customers who have joined the "_ _ Experience Expert". If the questions answered during the activity exceed 15, the brand position will be given to _ _ net 1 month; Old customers who join purchasing partners and publish more than 10 purchasing information during the activity, or publish purchasing information with a total value of more than 3,000 yuan, are given the brand status of _ _ net 1 month.

For more details, please contact _ _ Net Customer Service Tel: 037 1-

Seven. Impact of the activity:

Take this opportunity to finally stabilize old customers, create a good brand image, and make the image of _ _ net "low investment, high return" more stable in the hearts of users. At the same time, it achieves the purpose of popularizing _ _ net and expanding its influence.

Eight. Activity budget:

Flyer: 14 (day) _7 (person) _3 (copies) _ 1 (yuan) =294 (yuan)

Old customer feedback activity plan 3 I. Activity time: June 28 13:00 pm

Second, the theme of the event: feedback from old customers. Mainly aimed at the old customers who have called to visit the fortune building project, including tasting cocktails and gifts, lucky draw.

Third, the purpose of the activity:

1. Intentional customers will gather together in the form of theme salons. On the one hand, it increases the popularity of the site, on the other hand, it promotes customer transactions through on-site promotion policies.

2. Combine the tasting of top cocktails with Fortune Building, impress customers with high-end quality life, and enhance customers' confidence and praise for Fortune Building.

Fourth, preliminary preparation

1, invited by old customers. From June 23, the property consultant invited visiting old customers to participate in cocktail tasting activities. Please ask customers to get the invitation letter from the sales center before the event, or contact the property consultant on the day of the event, and the property consultant will deliver it to your door.

Statement: Mr./Ms. XXX, I am XXX, the property consultant of Fortune Building. Fortune Building will hold an old customer feedback activity this Saturday afternoon 1. There will be cocktail tasting and lucky draw on the spot. There will be exquisite gifts on the spot and a lucky draw on the spot. I'll leave you the invitation. You must come on Saturday morning.

If customers have doubts that they can't drink while driving, it means whether there are alcoholic cocktails at the scene, and secondly, they can sober up before driving.

2. Publicity and promotion.

Broadcast: On Thursday, June 26th, it was publicized in the full page of Wende Today to increase the exposure of wealth-making activities.

3. Guest invitation. Party A may invite partners to attend the reception. Invite the media to attend the reception, such as Wendeng Today and Wendeng TV Station.

Five, case layout and materials

The front desk of 1 was transformed into a bar with high chairs.

The lottery area is equipped with a "fortune turntable" to increase the interest of the event.

Originally, there were only four reception tables in the venue, so it is suggested to add six more tables (four tables for talking about guests, four chairs, and two round tables with six chairs) and three high chairs, so that the capacity of guests on the day of the event can reach 39 (excluding the guest talk area, the pictures are for reference only).

Bartender's appearance as a professional image will leave a good impression on customers.

5. Place wine glasses at the front desk.

6 snacks and fruits are placed in the cold meal area.

Verb (abbreviation of verb) activity flow

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