Member activity planning scheme

In order to ensure the high quality and level of activities, it is necessary to make an activity plan in advance. The activity plan is a concrete, thorough and operational plan from the aspects of the purpose, requirements, methods and progress of the activity. So how should we make an activity plan? The following is the planning scheme of 202 1 member activities that I have compiled. Welcome to reading. I hope you will like it.

Member activity planning scheme 1 I. Activity theme

"Celebrate the Spring Festival? In the passionate recruitment of Xianmei members ... "

Second, the purpose of the activity

1, develop new members

2. Increase passenger flow

Step 3 increase turnover

4. Enhance the visibility of the store.

5. Emphasize the superiority of members and strengthen their awareness.

Three. Time and place of activity

1, time: 20xx February 22 to 20xx March 13 (20 days)

2. Location ① Location ② Location ③ Location ④ Location ⑤

Fourth, the way of activities.

1, member advantage publicity (member recruitment, new customer development)

2. Send the seal of the profit-making market in the New Year (distribute the profit-making market and maintain the old customers).

3. Gold consumption is super affordable (gold consumption promotes sales)

4, the Spring Festival lucky bag (shopping polite, establish a good reputation)

5, very good weekend gift (in the long run, build popularity)

Verb (abbreviation of verb) recruitment target

1, employees return to the factory for the New Year (announced near the factory)

2. Floating people in business circle (publicity in prosperous areas)

3. Residents in the business district (around the publicity area)

Division of labor arrangement for preparation and implementation of intransitive verb recruitment activities

1, preparation stage: February 20th to February 2nd1(two days).

Goods in place: printed materials (leaflets/posters/banners/membership cards/lottery tickets and customer satisfaction questionnaires)

Goods stocking (small gifts for members/small gifts distributed on site/big gift packages for the Spring Festival/very nice gifts on weekends)

Related activities (publicity desk/membership register/lottery box/profit cover/balloon/related activities)

Division of labor:

2. Actual implementation stage: February 22nd to March 15.

3. Summary, assessment and evaluation stage: March 16 (the day after the activity)

Seven. Promotion details:

1, banner:

2. SMS platform

3, customer satisfaction questionnaire

4. Activity description

5. Posters/leaflets:

Member activity planning scheme 2 I. Activity background

With the help of World Traditional Medicine Day [10/22], the activity of "Healthy You and Me, Happiness Accompanied" was held to publicize the brand image of Healthy Island, recycle member information, and build Tongchuan's "best service" pharmacy.

Second, the purpose of the activity

Strengthen the external image of pharmacies, expand their visibility and recycle member information.

Third, the theme of the event

Healthy you and me, accompanied by happiness.

Fourth, the activity time

Xx year1October 20th 10-xx year1October 23rd 10

Verb (abbreviation of verb) activity mode

Discount, gift, charity sale

Activity of intransitive verbs

1. During the promotion period, all cold medicines in our store are sold at a 10% discount, and members and customers holding Baihui Shangmeng Card can enjoy a 20% discount.

2. If you spend money in 50 yuan, you can get Baihui Business Alliance for free with your ID card and promissory note.

Seven. Activity promotion

Leaflets, dm sheets, display boards, banners outside the store, internet.

Specific plan: choose the best-selling drugs in this season to publicize them on leaflets or DM sheets, carry out ultra-low-price activities to attract customers, and make the publicity more detailed and deeply rooted in the hearts of the people. (similar to supermarket DM list)

Eight. Activity budget

leave out

Nine. Focus on activities

1. All salespeople and promoters should have a warm family atmosphere.

2. We should make full use of the media to publicize this matter and strengthen the corporate image and strength.

3. Baihui business alliance cards and gifts should be prepared in advance.

Theme slogan:

1, healthy you and me, polite shopping, large-scale preferential activities

2. Free on-site clinic for experts and free testing for instruments.

3, member prizes big delivery

Content:

1. All members buy medicines at the price of+10 yuan in exchange for Baihui Shangmeng Card, and give gifts to cash points on the spot.

1), take the publicity page to inform, call one by one, and all members of Baihui Business Alliance will send a beautiful gift for free.

2) After spending in 50 yuan, you can get Baihui Business Alliance for free with your ID card and promissory note.

2. Expert on-site free clinic

Free door-to-door treatment for customers, free prescription of drugs, free measurement of cardiovascular, gastrointestinal, diabetes, rheumatism and other diseases with instruments, and customers can enjoy 10% discount when purchasing drugs with prescriptions. Healthy Island Pharmacy repays customers' strong support and concern for Healthy Island Pharmacy with true feelings.

3. Large-scale activities such as drug purchase, gift giving and lottery in Health Island pharmacy.

During the activity, customers can get a gift when they buy goods from 8 yuan, and the gift will be increased according to the purchase amount. When they buy goods in 58 yuan, they can participate in the on-site lottery once, and the winning rate is 100%. (Buy more and smoke more)

X. Preparation before the activity

1, information release

(1), event information release can choose to use leaflets and word-of-mouth publicity around pharmacies, and every household can put it in high density. The total number of leaflets is 6,543,800,000, and the focus is on market business districts, vegetable markets, residential portals, and entertainment centers for the elderly. Call every member of the drugstore.

(2) The advertising information of promotional activities is published from xx1October 20th 10 to XX1October 23rd 10.

(3) Hang banners and campaign slogans at the entrance of Health Island Pharmacy. The time is XX years1October 20th 10 to xx years1October 23rd 10.

3. Site layout

A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.

(1) Banner with active theme.

(2) Large display boards and backboards that highlight the theme of the event.

(3) Hanging flags, table cards, large posters and leaflets.

(4) Information desk, gift (member prize) distribution desk, lottery box, etc.

(5) Free outpatient testing service desk.

XI。 personnel arrangement

(1) Arrange a sufficient number of service personnel and wear work cards to facilitate identification and guidance of services.

(2) There should be order maintenance personnel at the site.

(3) On-site free clinic staff and sales staff should have a clear division of labor and cooperate with each other.

Twelve. Key points of on-site implementation

1. Personnel and active substances are ready.

2. The propagandists distribute leaflets on the spot to introduce the activities and guide customers to enter pharmacies or participate in free clinic activities.

3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.

Gifts should be distributed at the specified time, neither too early nor too late. Please register your membership information and sign it when distributing.

Thirteen, the end of the activity summary meeting

1, analysis report on the success or failure of the activity.

(1) Calculation of Fee-to-Sales Ratio

2) Statistics on the number of customers arriving at the store

2. Registration management of new members and formulation of preferential policies for members afterwards.

3. The collation and implementation of customer opinions.