Five ways to monetize self-media, how many of them do you know?

Let’s first talk about the first way to monetize self-media e-commerce. Every self-media has traffic, but there are many ways to convert this traffic into RMB. The one that everyone is generally familiar with is public account advertising. , for example, Mi Meng’s advertisement, one is 750,000, but this kind of advertisement is at the expense of the number of fans. It is simple and crude. Often only those who are top-notch have the opportunity to receive advertisements. If the number of fans is not enough, there will be no advertisement at all.

The first way I will talk about next is to open a Taobao store, such as selling products such as facial masks and clothes that have a lot of repeat customers. One of the characteristics is that the repurchase rate is high. As long as you accumulate some customers, you can even support yourself through old customers. It is recommended that you buy the kind of after-sales card on Taobao, which can be scratched to receive a 2 yuan coupon, add your own WeChat QR code, and then add the customer to your own WeChat group.

The price is very cheap, and the cost of an after-sales card is about a penny. You can ask a designer on Taobao to tell you what content you want to use on this kind of after-sales card, how to put your own QR code, etc. I’ll do it for you, the design is free

Then for store decoration and so on, I suggest you buy templates directly from the service market for a few dozen yuan to decorate the store in a decent way. The product details page is outsourced to the designer. If the brand can directly provide you with the data package, then the outsourcing money can be saved. The problem is that you learn operations here, learn design after attending classes, learn promotion after learning design, and learn customer service after learning promotion. By the time you achieve your invincible magic, all your products will be expired

Taobao Buyers use Wangwang, and sellers use Qianniu. Open the service market in Qianniu and you can search for various templates

What a new store lacks most at the beginning is traffic, even if it is self-media, if there is traffic It’s still not enough. Many people will say that brushing orders was very useful many years ago, but unfortunately it is now completely suitable for novices. It’s not that you can’t brush orders, but you can’t brush them without any basic knowledge.

As soon as Taobao catches you, you will be punished and your traffic will be reduced. As long as the number of visitors per day is around 200 and the conversion rate exceeds 20, the store will be checked by the system once a day

How can the sales of a new store exceed zero? ? Don't believe what is said on the Internet about how to swipe a few orders. Once you get used to swiping orders, you will form path dependence and go in the wrong direction, and you will basically be caught for swiping orders. I have never seen a seller who survived after swiping orders.

At this time, you need to jump out of Taobao to solve the problem. There are many free trial websites or discount websites on the Internet. You can use the product for free or at a very low discount to quickly accumulate original sales and reviews. , for example, you can choose the meager profit website, give away a few things for free, and you can accumulate early sales

What should you do if the product is too expensive and you feel distressed when giving it away? It’s easy to handle. For example, if you sell clothes for a few hundred yuan a piece, then you can change it to something else. You can add a size under the clothes, such as adding a waist measurement or packaging bag to the clothes, and sell them on the same page as the clothes for 9.9, so You can also

You can remember a few details and do free activities. You can ask buyers to bookmark your store, add it to the shopping cart, and give a five-point praise. Once you have sales and reviews, there is another The key to maintenance is to ask everyone. When students click on Taobao on their mobile phones, they can see product sales and product reviews, and also see that many potential buyers will ask some questions. The purpose of asking everyone is to communicate between potential buyers and regular customers about the true situation of the product. But because there are no cost or qualification requirements, anyone can ask questions, which gives us room to operate

We can use different accounts to ask a lot of random questions, and then the main account can answer them. Customers can also answer questions. By asking more than a dozen questions, you can create an atmosphere for customers that the product quality is very good, the service is very good, and the after-sales service is prompt. Especially if there are pictures in the evaluation, it will be even better.

When students see some products on Taobao, if most of them are praised by the five screenshots below, it must be the result of operation

You can take a look at a specialty store I manage. Is the store just opened in July? The sales volume in August was 120,000, which can only be counted as the penultimate level in the entire Taobao.com, but it only took me a month to start from scratch

Now to summarize, starting from the new store, some are free Gift or discount activities can quickly complete the initial accumulation of sales and reviews. As long as the foundation is laid, orders will come naturally

Next, I will talk about the second aspect of self-media e-commerce monetization How to play,

But if we want to appreciate an article, but end up seeing an advertisement, this kind of insult to the reader’s IQ will lead to a large number of followers, which is unlikely to last long, and it tastes like killing the goose that lays the goose to lay the egg.

My recommendation is to cooperate with merchants that fit your own brand. Compared with Mi Meng’s crude method of selling advertising, this method is relatively more durable

Let me give you an example For example, the WeChat maternal and infant public account is probably ranked fifth, and its name is Xiaoxiao Bao Ma Ma.

Relying on fans of the maternal and infant category, it recommends products for mothers or babies. For example, it sold sweaters last year. It sold 80 million yuan, with a revenue of 1 billion yuan in 2017, and it is already on the market

Let’s talk about how to play the fruit.

There was news last year that pineapples were unsaleable in Xuwen. A Tmall store created Juhuasuan to help farmers sell goods. Later, most of the products received by customers were bad, resulting in a direct loss of 500,000 yuan. Because there were too many returns and refunds, all the 500,000 yuan deposit for Juhuasuan was lost. Paid to the customer. He directly forced a Benxiansheng flagship store with a team of dozens of people to close down

There are two reasons for his failure. The first is that he did not do a good job in quality control, that is, quality control The pineapple will be broken after a few days after it is shipped. The second is execution. Before the product is shipped, you must carefully check whether there are any problems

We know that traffic is very expensive, so if you spend money to buy traffic, there is a high probability It’s a loss, so what should we do?

Don’t think about diverting traffic from other places. Poverty limits my imagination. I also admire this method very much.

First of all, you have to borrow a lot of ID cards and open a lot of shops. For example, if you sell apples and sell them for 9.9 yuan per 10 kilograms, you may say that you are losing money. Of course you are losing money, but I didn’t let you. Delivery

After opening many stores, you will have a lot of orders. These are real fruit buyers who are willing to buy fruits online. The third step is to collect these customer data. Anyway, if you don’t ship the goods, you can collect a lot of customer data

The fourth step is to download the customer data. In the Taobao backend, click Sell Baby and you can see all Order, then select the date and time, export the order, so that all customer information can be saved in an EXCEL file, and then buy a mass text messaging software. There are many of them on Taobao. It is easy to operate and includes teaching and skills. Send text messages to these precise customers and guide them to buy from your store. There will definitely be many who are greedy for cheap and will not buy, but there are also some who know the goods. As long as your product is cost-effective, sales will increase quickly. The most important thing is that your traffic cost is very low. The money you pay is the money to open the store, and you can get it back. The most is the cost of text messages

Let me show you a case, Gannan Navel Orange, this is how it is done , the sales volume far exceeds that of Tmall Supermarket

Finally, let’s talk about some quality control issues that need to be paid attention to in the fruit cold chain. Fruit products generally need to be returned after being sent out. Generally, fruits are prone to spoilage. So everyone must pay attention to this aspect. If the traffic aspect is solved, the quality and service are good, it will be a matter of course for your store to make money.