Job responsibilities of marketing personnel

Responsibilities of Marketing Personnel (General Rule 24)

With the continuous progress of society, job responsibilities are indispensable on many occasions. Making job responsibilities can maximize the scientific allocation of labor and employment. So how to formulate job responsibilities to play its greatest role? The following are the responsibilities of the marketing staff I have sorted out, hoping to help everyone.

Job responsibilities of marketers. Home improvement consultants should report the business situation of the day to their superiors in the form of daily newspapers every afternoon, and put forward reasonable suggestions according to the situation.

2. Senior home improvement consultant (development project leader) arranges the regional business progress and completion this week every Sunday. Analyze the reasons, report to the superior in writing, and adjust the business strategy according to the situation.

3. The home improvement consultant shall not answer the professional questions of customers.

4. The home improvement consultant shall not agree to any substantive requirements of the customer at will.

5. Home improvement consultants should be realistic about the company and its supportability, and cannot exaggerate.

6, employees should abide by the law.

7, according to the work and responsibilities assigned by the superior, accept the guidance of the superior.

8. Respect colleagues' responsibilities, keep in touch with each other and work hard together in the spirit of division of labor and cooperation.

9. The company's publicity materials shall not be used for other purposes except normal use.

10, personal appearance and clothing should be maintained.

Responsibilities of marketers 2 1. Seriously abide by and implement the management rules and regulations formulated by the superior supervisor, report on time, and accept the work arrangement of the superior supervisor that day.

2. Maintain good professional ethics, communicate with customers warmly and politely, and do not run the business of other companies. Any discoverer will be deducted from his salary and dismissed at the same time.

3. Actively complete the personal business indicators issued by the company to ensure the effectiveness of the information.

4. Try to cooperate with the designer's feedback and follow-up on business information, participate in bill negotiation, and improve the bill signing rate.

5. Be responsible for the company's external advertising, distribute the company's publicity materials, and improve the company's popularity.

6. Don't buy the owner's phone bill in any way, and don't harass the owner by phone or other forms.

7. Actively help customers do what they can.

Responsibilities of marketing personnel 3 ① Grasp the distribution map of Ganzhou real estate, understand the dynamic information, occupancy and decoration of some real estate, and feed back to the marketing department in time.

(2) If the marketing manager asks to sweep the building, he must complete the task within his own ability.

(3) The home improvement consultant and the staff of the Outreach and Development Department must stay in the community on weekends, give feedback to the marketing department as soon as they meet the intended customers, and then communicate effectively.

(4) On the day of property turnkey, cooperate with other market departments to publicize the owners.

The responsibilities of marketers Part IV 1. Understand the local market, property market dynamics, regional changes, price fluctuations and other related information, understand the delivery of real estate, and determine the cooperation model with upstream and downstream enterprises.

Second, keep abreast of peer information in the well-known designer market and the specific effects of marketing activities.

Third, according to the actual situation of each stage, formulate the company's marketing strategy and put it into practice.

Four, training and leading marketing personnel to carry out business, and regularly training marketing personnel.

5. Participate in the company's marketing planning, exhibition, publicity and planning.

The intransitive verb completes the annual, quarterly and monthly performance output value set by the company.

Seven, through the exhibition, activities, community, network and other marketing channels for customer development and decoration company marketing.

Eight, actively do a good job in various marketing planning activities and publicity.

Nine, establish a perfect customer information management system.

Ten, assist the design department to do a good job of customer tracking.

Eleven, cooperate with customer service department, engineering department to do a good job of customer maintenance and return visit.

12. Maintain the company's good reputation and reputation in the industry and customers, and decorate the company's marketing.

Thirteen, strictly abide by the company secrets and customer information.

Responsibilities of marketers 5 1. During the business trip, you shall not engage in other work in the name of the company without permission.

2. Ensure trade secrets.

3. Don't overstock tasks.

4. Do your duty well and prevent all dangers and damages that may be harmful to the company.

5. Think more about every problem and try to contribute your intelligence.

6. Maintain the company's rights and reputation.

7, according to the actual situation at ordinary times, to provide a reasonable construction scheme.

8. The title and quantity of feedback information should be accurate.

Responsibilities of marketers 6 1. Responsible for making a series of follow-up plans according to sales orders, tracking the plans in place, clearly reflecting various problems and the completion of production execution plans and contracts, and ensuring the smooth and timely completion of production tasks;

2. Be responsible for reviewing the production budget and controlling the production cost; Statistics and control the production completion rate, and timely feedback to all departments.

3. Be responsible for organizing the formulation of the company's business plan, project development node plan and overall project control plan, analyzing and summarizing the implementation of the plan, and putting forward early warning or adjustment suggestions in time;

4. Assist in the assessment of work plans according to the completion of annual business plans and project node plans;

5. Be responsible for the optimization and maintenance of the company's process system, regularly organize inspection and supervision of the implementation of the company's system and business process management system, and organize and track the formulation of the company's plans at all levels.

Responsibilities of marketing personnel 7 1, project sales document processing, data archiving, contract signing and rent collection after signing;

2. Collection, collation and analysis of sales data;

3. Document circulation within the group and the company;

4. Supervise and track the activities of sales projects;

5. Work coordination and docking between cooperative companies.

Responsibilities of marketers 8 1. According to the company's strategic planning, assist brand building and related brand development plans;

2. Establish and maintain effective communication with various media as required;

3. Participate in organizing, planning or implementing brand and related marketing activities and marketing plans;

4. Assist in establishing cooperation with partners in various industries, and expand the coverage and efficient interaction between strategic marketing and partners;

5. Responsible for the daily operation and management of the official publicity channels of market brands, as well as the planning, implementation and summary of mobile and offline content marketing;

6. Coordinate all kinds of external resources according to the company's requirements, and implement the design, production, supplement, distribution and brand standard audit of brand publicity materials;

7. Perform other tasks assigned by superiors.

Responsibilities of marketers 9 1. Formulate clinical marketing strategic planning to promote the effective implementation of marketing strategic planning;

2. Expand and publicize the image of the clinic;

3. Carry out various marketing activities and implement them according to market conditions;

4. Responsible for the development and maintenance of high-end consumer group cooperation;

5. Complete other delivered work.

Responsibilities of marketers 10 1. Responsible for making the company's product promotion and marketing plan, setting sales targets and decomposing tasks;

2. Lead the team to explore new markets, maintain existing resources, and cooperate with other product lines of the company to tap the maximum value of customers;

3. Organize the collection and management of market information, analyze competitors regularly and adjust market strategies in real time;

Responsibilities of marketing personnel 1 1 1 Responsible for writing and publishing publicity materials such as daily copywriting on the company website, and completing the daily updating and maintenance of information content;

2. Cooperate with the project leader to organize and plan the promotion activities and participate in the implementation;

3. Assist in the development planning of website management, improve website publicity, and have strong website thematic planning and information editing capabilities;

4. Skillful use of online search tools, instant chat tools, Weibo WeChat, etc.

5. Participate in organizing various meetings and other activities of the company.

Responsibilities of marketing personnel: 12 1. Strictly abide by the company's rules and regulations and work closely with all departments to complete the work;

2. Under the guidance of the general manager, formulate and promote the implementation of comprehensive sales plan, sales policy, sales model and various management systems;

3. Participate in company system construction, formulate phased marketing work plan and management process, and arrange sales staff reasonably;

4. Understand the industry deeply, grasp the latest sales information, and provide strategic basis for business development for enterprises;

5. Establish good cooperative relations with customers and the same industry, conduct customer analysis, establish customer relationships, and tap user needs;

6. Lead the staff of this department to complete the marketing, sales and service work;

7. Responsible for the management of marketing staff, that is, recruitment, selection, training and deployment, establishing and cultivating sales teams, and improving the comprehensive quality of sales staff;

8. Carefully evaluate and review the performance of sales staff;

9. Summarize and report the sales situation in time and put forward reasonable suggestions;

10, keep abreast of market conditions and report major market changes and policy changes to the general manager in time;

1 1. Make a strong customer management plan, strengthen customer management, and do a good job in archiving and confidentiality;

12, presiding over the negotiation and signing of major marketing contracts of the company;

13, assist the financial department to collect money and prevent bad debts;

14. Complete other tasks assigned by company leaders.

Responsibilities of marketing personnel 13 1. Collect and communicate the information of new customers and develop new customers;

2. Communicate effectively with customers by telephone, understand customer needs, find sales opportunities and complete sales performance;

3. Communicate with cooperative customers regularly and establish good cooperative relations;

4. Collect market information and industry trends, and write market and customer analysis reports.

5. Experience in developing training products of government units and enterprise groups;

6. Priority in the same industry;

Responsibilities of marketers 14 1. Responsible for consulting and marketing of intellectual property trademarks, patents, high-tech enterprises and software copyrights, and effectively develop new customer groups;

2. Help customers' needs through communication and achieve sales targets;

3. Effectively implement the company's sales strategy and put forward reasonable suggestions on the sales process;

4. Conduct sales in strict accordance with the company's requirements, and record, analyze, track and manage the sales process;

5. Develop patent projects of large and medium-sized enterprises, declare high-tech enterprises to achieve the standard, and maintain important customer relationships.

Responsibilities of marketing personnel 15 1, implementation, supervision and management of the company's administrative system;

2. Be responsible for checking the sales control with the sales department of the development company;

3. Submit daily, weekly and monthly reports to the development company;

4. Establish office files and customer files, standardize working procedures and improve internal management system;

5. Cooperate to complete all management reports;

6. Improve the workflow of customer contract management;

7. Assist the developer's marketing department to complete the contract handover: filing and establishing customer files. Check the contract → register the contract and fill in the relevant forms → copy the relevant parts and file the contract and hand it over to the developer's marketing department;

Handle all kinds of problems encountered by customers in the process of handling loans and assist in handling customer complaints.

Responsibilities of marketers 16 1. Collect and analyze market-related information to provide reference for company decision-making.

2. Feedback customers' opinions in time, grasp the market trends, and communicate closely with all departments within the company.

3. Evaluate the promotion effect, cooperate with relevant departments to actively explore the market, and be responsible for formulating regional customer maintenance.

4. Responsible for the maintenance of external media relations.

5. Excellent creativity, good communication and coordination skills and planning and organization skills. Serious and responsible, good team spirit, good communication and understanding skills, able to work under pressure.

Responsibilities of marketers 17 1. Effectively mine market information, assist the marketing manager to plan and design the market plan, do a good job in market research, and feed back relevant information to the superior leaders in time;

2. Assist the marketing manager to plan and design the market scheme and market research;

3. Collect, count and report customer complaints, suggestions and opinions and customer satisfaction information in a timely manner. ;

4. Assist the department to organize various marketing activities and be responsible for external publicity such as SMS and WeChat.

Responsibilities of marketers 18 1. Assist in organizing the market operation: work closely with all departments to implement the marketing plan and make corresponding analysis and feedback;

2. Under the guidance of the general manager, complete the planning and implementation of activities;

3. Responsible for the implementation, tracking and feedback of product promotion;

4. Assist in understanding, analyzing and feeding back the market competition, and coordinate and handle emergencies;

5. Monitor the market activities of major competitors and write the processing and analysis of industry market data;

Responsibilities of marketing personnel: 19 1. Responsible for the maintenance and update of store materials, and ensure delivery to the store.

2. Assist in planning and implementing store activities and promotion plans.

3, tracking promotion effect, data summary analysis and feedback, sum up experience.

4. Assist in operating new media channels (WeChat official account, friends circle, Tik Tok, Weibo, etc.), and be able to independently write articles on WeChat official account.

5. Responsible for the docking operation of online channels: public comments, word of mouth, etc.

6. Responsible for the evaluation, maintenance and management of each store.

Responsibilities of marketers 20 1. Responsible for the promotion of the company's English website, and carry out the overall marketing promotion of the company in mainstream foreign communities, forums and blogs to expand the company's popularity;

2. Be responsible for promoting the website through various ways and channels to enhance the website's ability to independently obtain effective IP;

3. Be responsible for the promotion of website inclusion and ranking in major search engines, independently develop external links of websites, and ensure the google ranking of websites;

4. Analyze the website ranking and traffic changes, and put forward the optimization scheme.

Responsibilities of marketers 2 1 1. According to the requirements of market activities and the development of brand strategy, plan, organize and manage product/brand network promotion;

2. Be responsible for the implementation, process monitoring and evaluation of the network promotion plan of each Internet operation platform of the company; Pay close attention to the network promotion mode of other institutions and use good methods for reference and application;

3. Analyze the search engine data and adjust the search engine cost allocation strategy in time;

4. Deploy departmental personnel and formulate departmental marketing tasks;

5. Organize and coordinate the network promotion work of other personnel, and assign full-time and part-time team promotion tasks.

6. Be responsible for in-depth communication with affiliated companies and Internet media partners, and formulate Internet media cooperation plans;

7. Hold departmental meetings every month, analyze the data of the current month, arrange work for next month, and arrange internal training of the department at the same time to improve the working ability of personnel;

8. Read the statements of department personnel regularly, summarize all kinds of data, and analyze and summarize more effective online marketing methods.

Responsibilities of marketers 22 1. Establish a comprehensive sales strategy according to the company's development plan, and clarify the market development goals and market positioning;

2. Plan the operation and business direction of the company's sales system essence division, lead team building, formulate and organize the implementation of a complete sales plan;

3. Formulate and implement the price system, marketing strategy, marketing strategy, regional coverage strategy and promotion plan of each product line;

4. Organize all departments to develop various sales methods and complete sales plans and payment collection tasks;

5, according to the company's overall strategy, organize the formulation of marketing strategic planning, be able to independently formulate market development and promotion implementation plans, and formulate and implement marketing strategic budget.

6. Grasp the market dynamics, be familiar with the market conditions and have original opinions;

7. Conduct customer analysis, establish customer relationships and tap user needs;

8. Understand the industry deeply, grasp the latest sales information, and provide strategic basis for business development for enterprises;

Responsibilities of marketers 23 1. Participate in the formulation of sales strategy, specific sales plan and sales forecast.

2. Organize and manage the sales team to achieve the sales target of enterprise products.

3. Control the balanced development of sales budget, sales expenses, sales scope and sales targets.

4. Recruit, train, motivate and evaluate subordinates, and assist them to complete the assigned task indicators.

5, collect all kinds of market information, and timely feedback to the superior and other relevant departments.

6. Participate in the formulation and improvement of sales policies, norms and systems, so that they can constantly adapt to the development of the market.

7. Develop and cooperate with enterprises and partnerships, such as relationships with distributors and agents.

8. Assist the superior public relations to deal with the market crisis.

9, to assist in the formulation of enterprise products and corporate brand promotion plan, and supervise the implementation.

10, complete other work assigned by superiors.

Responsibilities of marketers Part 24 1. You must change your work clothes and wear your work number plate before 20: 00, so that a good gfd can enter the working state in a neat and standardized dress.

Second, the walkie-talkie must be charged before work and equipped after work. Someone immediately called himself to answer that there was work to be done in time.

Third, the regular meeting before class must be held on time, and the regular meeting time is 20: 00 every day. The regular meeting shall be presided over by the department head to convey the work instructions of the superiors and solve the problems that occurred on the previous working day. 20: 30 is the official business time and enters the business state.

Four, must be strictly in accordance with the instructions in the table to complete the predetermined indicators.

Fifth, when your guests are away, you should patrol the venue more, take the initiative to contact new guests, and strive to develop into your own customers.

The effective signing of intransitive verbs is less than 20% of the guest's consumption (fruit plates and snacks are limited, and other wine lists are invalid).

Seven, under special circumstances, there are guests need to send drinks must be approved by the management and signed, a table of guests can't repeatedly signed to send.

Eight, treat guests must be polite, warm and generous. Proactive.

Nine, we must follow the principle that the customer is God. No matter whether the guest is right or not, you must not conflict with the guest and put an end to quarreling with the guest.

Ten, must obey the superior's work arrangement, obey the superior's work instructions.

Eleven, must respect the boss, and shall not contradict the boss during working hours.

Twelve, work hard during working hours, don't bring personal emotions to work.

Thirteen, attention must be concentrated during working hours, and the needs of guests can be found in time.

Fourteen, found problems in the work or encounter problems can not be handled in time to the superior leadership, put an end to individualism, self-assertion.

Fifteen, colleagues should unite and cooperate, and take the initiative to help when encountering difficulties.

16. In case of conflict with other departments at work, you shall not quarrel at the business site. If there are any problems, the leaders of this department will solve them after work.

17. Do not collude with employees of other departments for fraud. Once investigated, they will all be fired.

Eighteen, form a good habit of caring for public property and saving energy, report the damage of goods and equipment in time, and shut down useless energy in time.

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