What are the functions of short message industry in the market?

Nowadays, SMS is becoming more and more important, especially the appearance of SMS verification code, which is almost inseparable from SMS. At present, the commonly used SMS functions in the market include verification code and notification, as well as minority member marketing.

1. SMS verification code &; Speech verification class

At present, most platforms use mobile phone verification code to register accounts, which can not only effectively avoid swiping bills or using accounts for illegal operations, but also serve as a voucher that can be retrieved after the password is lost. It can be said that verification codes are an inseparable part of the Internet now and in the Internet era.

Second, the industry SMS category

1, traditional financial service platform

Many financial platforms, such as finance, insurance, securities, banks, etc. Short message marketing is an important entrance, which can connect users with short messages and provide users with better services and product recommendations. For example, the recommendation of wealth management products and so on, short messages can be sent to users accurately.

2. E-commerce platform

With the excessive publicity and beautification of pictures on the Internet, most people have "seen the prosperity of the world", so you need to take her to the carousel. As a primitive communication tool, the effect of SMS may be unexpected!

3. P2P platform in the era of Internet finance

Internet financial technology is biased towards one-stop service of mobile financial management. Internet financial platform can rely on a large number of user behavior data, through the direct publicity channels of users, SMS can be said to be the best choice, and it can also provide personalized financial products according to the needs of different netizens.

4. The * * * service platform in the 4.O2O era

20 17 years * * * enjoy the service, which gradually cooled down from the fierce competition at the beginning. Major platforms began to transform high-quality users, and details such as user registration and payment security were optimized. These processes are inseparable from the SMS service. The optimization of short message service is very important, which can send short messages quickly and stably. These are some details of user experience.

Three. Member notification and event promotion

Member SMS notification is an important function of SMS besides SMS verification code. There are two main benefits for merchants to send short messages by members: one is to promote the promotion of activities and products for a while, and the other is to deepen the impression of merchants in the eyes of users, which is one of the promotion means of precise marketing for merchants.

Source: Group SMS MMS platform