Five website promotion plans

I. Website Promotion Goal * * * Website is an enterprise website specially built for * * *' s marketing promotion strategy after * * * successfully produced and launched the website. Through the launch of * * * website, * * can seize the communication position of the Internet, thus enhancing * * *' s popularity, reputation and loyalty.

The development of network has opened up a new way for comprehensive communication. The advantages of network resources are fast, convenient, cheap, efficient and interactive. There are more and more people surfing the Internet now, and information is widely spread and quickly spread-we can make full use of these characteristics to serve * * * *.

* * * The website mainly has the following functions:

1. Website can enhance, expand and deepen its image, value and extension.

2. The website can provide interactive and friendly "customer relationship management", whether it is ordinary visitors, consumers or all links in the value chain of production and business activities.

3. Website is the basis of online promotion and marketing. On the one hand, it can cooperate with marketing activities such as advertising, public relations and promotion in the offline field; On the other hand, the website itself is an interactive communication platform, and the feedback exchange between two activities can be realized on the website. Moreover, these activities should be based on core values, so as to ensure the continuity and consistency of activities.

Through effective online marketing activities, * * * website can achieve the above expectations, and can achieve the purpose of deepening communication faster than traditional methods.

The measurement of website promotion effect: the steady growth of website visits, the number of members registered, corporate reputation and website loyalty.

Second, the * * website network marketing overall planning scheme

1, online advertising:

According to the statistics of iResearch, a professional online advertising forecasting agency, the market size of X-net advertising in China has reached 1 100 million yuan and 800 million yuan in 20xx, an increase of 1.20% compared with 400 million yuan in 20xx. In the next three years, the market size of X online advertising will reach1800 million yuan, 2.7 billion yuan and 4 billion yuan. Experts predict that in the future, online advertising will occupy the same market share as TV advertising.

Compared with traditional media, online media is characterized by omnipotence and strong strength in creation and marketing. The carrier of online advertising is basically a multimedia and hypertext file. As long as the audience is interested in a product or enterprise, they can learn more, more detailed and more vivid information by clicking the mouse, so that consumers can "experience" the products, services and services themselves and let customers feel the goods or services in an immersive way. Therefore, the advantages of online advertising are strong interactivity and strong sensibility.

Internet advertising is one of the ways of website promotion, with large investment and obvious effect. The choice of advertising target should conform to the characteristics of the website audience and be adjusted according to the needs of different promotion stages of the website. According to the characteristics of * * * website, we have made the corresponding online advertising plan.

Advertising goal: * * Website is a website that attracts and participates in website activities and spreads them in the interactive process of fashion and entertainment. Its audience is mainly harmony. They are a group of young people who love life, love the Internet, like to accept new things and dare to try. According to the audience characteristics of websites, entertainment websites, fashion information websites, navigation websites, local portals and industry information websites are selected as the targets of online advertising.

Advertising method: the online advertising of * * * website is divided into two steps, and the whole online advertising is the way of exchanging points for prizes.

The first step is to put an advertisement "Celebrate the launch of * * * website, and register members to redeem points to win the grand prize" on each target website to attract netizens to visit the website and register members.

The second step is to make and put advertisements with three activity themes, and put the advertisements in good order for the three activities to carry out activities. (Make corresponding advertisement pages to guide netizens to visit relevant columns and contents of * * * website).

Delivery cycle: The advertising delivery cycle of the whole website is three months.

Advertising form: According to the online advertising demand of * * * website, design and plan a variety of advertising forms for advertising. The main advertising forms are floating advertising, banner advertising, text advertising and so on.

* * * Website online advertising mode.

Effect evaluation: The first month's advertising campaign of "registered members win the grand prize" will attract a large number of netizens to visit the website and register as members of the * * * website; The advertisements of the three websites will further attract netizens to participate in the activities of the website, * * * will be deeply rooted in the impression of netizens, various activities will be carried out in full swing, and the popularity and visits of the website will be further enhanced.

2. Log in to the search engine completely:

Statistics show that 60% of the website's visits come from various search engines, so scientific login to major search engines is an important content of website promotion.

Log in to major portal search engines: Portal search engines are an important way for many ordinary netizens to search and discover new websites. Logging in the website based on scientifically selected keywords can effectively enhance the exposure of the website and quickly present it to ordinary netizens. Among them, the "recommended login" mode of major portal search engines can make * * * websites have better keyword search rankings, which is an ideal login mode.

Log in to Google, Baidu and other professional search engines: Google, Baidu and other well-known professional search engines belong to the automatic inclusion and keyword advertising mode, which is available every day. It can be automatically included, and it has a good natural ranking of search engines when searching for related keywords, which will greatly promote the marketing promotion and self-appreciation of * * * websites. By optimizing the search engine of * * * website, the website can have an ideal ranking in professional search engines within three months from the date of publication, and search for related keywords, so that * * * website can rank in the top.

In addition, well-known professional search engines such as Google and Baidu also provide keyword advertisements in a pay-per-click mode. At the initial stage of * * * website release, we will put keyword advertisements in well-known professional search engines such as Google and Baidu. According to the development process of * * * website activities, selecting the corresponding keywords for advertising and accurately positioning the target audience of the website can effectively improve the access quality of * * * website. Such as fashion, sports, leisure, gifts, * * and other keywords, and define the advertising slogan of * * * to attract interested netizens to visit the * * * website and participate in various activities of the website.

* * * Website login search engine work.

3. The real name of the network:

Network real name is a way to search and visit websites by directly entering website names or keywords in the browser address bar, which is mainly divided into enterprise real names, industry real names and network rankings. Every day, 30 million people visit websites with their real names on the Internet. * * Websites can choose their real names according to their own characteristics, which can effectively promote the increase of website visits and active dissemination, and targeted visits by netizens can be guaranteed.

Enterprise real name: choose to register the real name of the network that is suitable or related to the * * * website, so that visitors can directly enter Chinese to visit the website without remembering the domain name of the website.

Real name of industry: choosing to register common or industry words can bring huge visits. By inputting relevant common or industry words, visitors can be guided to enter the * * * website to expand the website and popularity. Such as city, sports, awards, papers, popularity, interaction, etc.

Network ranking: choose to register the network ranking of words closely related to the * * * website, so that visitors can find the * * * website in a prominent position after inputting these words. Network ranking can effectively promote websites and accurately guide netizens to * * * websites. Such as games, gifts, entertainment, etc.

* * * Website network real name promotion work.

4, mail marketing promotion:

E-mail marketing is a fast and efficient marketing method, but we should avoid being spam senders and participate in credible licensing e-mail marketing. It is an effective way to promote the website by obtaining the email address of customers through registered members, past customers and e-magazine subscription users and sending email advertisements to target customers regularly. Establishing your own mailing list, making and updating the e-magazine of "* * *" website regularly and sending it to members of "* * *" member clubs and other subscribers can effectively contact website visitors and improve user loyalty. Award-winning survey: Heuristic questions stimulate the interest of email recipients to participate in the survey, fill in the questionnaire online, and the first 1000 people will receive exquisite gifts from the website; * * * series of activities notice: for all netizens who participate in and are interested in the activities, inform the activities in time.

* * * Website email marketing promotion.

5. Website cooperation and promotion:

Planning and carrying out website cooperation activities is an effective means of website promotion, which can improve the loyalty of visitors and spread the website and. Broadly soliciting friendly links and expanding the vitality of external links of websites can increase the exposure of website search engines and obtain ideal ranking results. Full cooperation with online and offline media, writing public relations articles, paying attention to website development, regularly publishing in various media, and cooperating with other websites are all obvious ways to promote websites, which can help partners effectively carry out a series of activities of "* * *" websites; 100 friendly links of various websites, extensively solicit link exchange, expand the vitality of external links of websites, including friendly links of websites such as entertainment, information, local portals and individuals, and cooperate with websites such as local portals and * * industries on relevant activities of * * * websites at a certain activity or stage. Promote public relations soft articles on * * * websites and activities with the help of the partner platform-write public relations manuscripts on the theme of * * * websites, activities and website marketing experience, cooperate with relevant local portals, * * industry websites and online media, and release public relations soft articles in time.

* * * Website cooperation promotion.

The construction and network marketing of * * * "website is a pioneering work, which reveals the new mode of traditional enterprises using the Internet to spread. Deep communication is a powerful driving force for enterprises to open up new markets and stabilize market share, and it is also something that many large domestic enterprises spare no effort to do in enterprise marketing. Network communication has finally surfaced now. "* * *" and "* *" undoubtedly seized this opportunity and will eventually benefit.

Article 2 Website Promotion Scheme

"The smell of wine is also afraid of the depth of the alley", which is an ancient marketing topic. Network is a place where information changes rapidly, and if xx group buying network wants to rise rapidly, it must do a good job in information transmission and update, that is, publicity and promotion. To this end, on the basis of fully studying the current network promotion methods, combined with the positioning, consumer groups and commodity types of xx group buying network, we have formulated the following feasible promotion schemes. I. Promotion purpose

Quickly enhance the popularity and reputation of the website, promote the number of views and registrations of the website, and quickly increase the number of members and sales in a short period of time. At the same time, improve the loyalty and trust of xx group buying network and merchants.

Second, the analysis of xx group buying network

1 and consumers of xx Group Buying Network

The consumers of xx Groupon are mainly consumers aged 18-40, of which 18-35 is the main online shopping group, 25-30 is 33.8%, 18-24 is 30.0%, and 3 1-35 is 26. Because these people are keen on leisure consumption, shopping, food, nightlife, dinner, playing and surfing the Internet. The income is stable, the consumption power is relatively strong, and women are active people, mostly concentrated in the age of 18-30, mainly private small bosses, white-collar workers in enterprises and students. They have the habit of online shopping and online payment, and people who are price-sensitive but willing to pursue quality of life are more likely to turn into consumption behavior. Generally speaking, it can be summarized into the following six categories:

(1) Civil servants in government agencies and institutions.

(2) Offices and administrative personnel of large and medium-sized enterprises.

(3) Private enterprises, individual bosses and employees.

(4) Junior high school, senior high school and college students.

(5) Middle and high-income people in all walks of life.

(6) Overseas employment and entrepreneurs.

2. Main products of the project

According to the survey of online group buying trends and online shopping consumption habits, we believe that the products operated by xx group buying network mainly have the following requirements:

(1) is a popular product and a necessity for consumers' daily consumption and leisure services.

(2) Consumer prices should not be too high, generally between 10-200 yuan (except for bulk group buying activities).

(3) There is a certain market visibility, or new products listed by brand manufacturers.

(4) Consumer goods or entertainment services that must cater to the tastes of young people aged 18-35.

(5) It is a commodity (service) that a specific consumer group must buy in a specific period, which belongs to the nature of consumption.

(6) Localized life service, involving catering, entertainment, beauty salons, accommodation, shopping and other aspects.

Article 3 Website Promotion Scheme

1. Purpose of the website promotion plan: The website promotion plan must include the objectives of website promotion. Not only website promotion, but everything we do has a goal. Enterprises have monthly goals and annual goals in planning, so does website promotion. For example, the daily flow, monthly flow, annual flow and click volume of website promotion, the number of potential users, prospective users and user conversion rate of website promotion are formulated. There is also the effect of website optimization and the growth of the number of external links. A promotion plan without goals is not a good plan, and it is essential to set goals in website promotion.

Two, in the website promotion plan, according to different stages of operation to develop different ways to promote the website:

In website operation, the promotion methods adopted at different stages should also be different. For example, in the initial stage of website promotion, you can use QQ group, email and B2B website to do some promotion. In the middle of website promotion, you can do some promotion on search engines and high-traffic forums. After the website has a certain popularity, it can be promoted by using newspapers, television and other media through information classification, which not only enhances the brand awareness of the website, but also introduces a large number of users and improves the user conversion rate. For these website promotion schemes, they should be reflected in the website promotion scheme, classified and worked out reasonable and effective promotion schemes.

Third, the website promotion plan What aspects of data should be collected and sorted out?

The website promotion plan must reflect what data needs to be collected and sorted out. For example, the growth of PV value and IP number of the website corresponding to each promotion method, the growth of potential registered users of the website, the user conversion rate of the website, the bounce rate of the website, the category and number of users, etc. The collection and arrangement of these data will help us to use them reasonably according to different promotion methods, which needs to be introduced in detail in the website promotion plan.

Fourthly, the effect evaluation of website promotion scheme:

In website promotion, we should formulate evaluation indicators for the promotion effect in different promotion stages. It is necessary to evaluate and control the website promotion plan in time, find out the problems existing in the website promotion process in time, and make amendments to ensure the smooth progress of the whole online promotion tutorial promotion plan. Track the effect of major websites' promotion tasks, make regular statistical analysis of website traffic, cooperate with professional network promotion consulting institutions for network promotion training and marketing diagnosis when necessary, improve or cancel ineffective promotion methods, increase investment in effective promotion strategies, and formulate flexible website promotion schemes, so that promotion directors can be flexible and flexible according to different promotion effects, and allocate funds, manpower and material resources reasonably according to promotion effects to achieve website promotion effects. In a word, if you are engaged in website promotion, you must make an effective website promotion plan reasonably.

abstract

Website promotion scheme can give guidance and requirements to website promotion personnel. It is necessary not only to formulate the means of website promotion, but also to formulate the goals to be achieved in website promotion, and to put forward assessment indicators for website promoters. The above four points are the summary of the author's experience in website promotion, but the actual website promotion scheme needs to be different according to different industries and enterprises, but the overall goal should be the same, that is, to improve the visibility of enterprises and products through website promotion, continuously introduce users and improve the efficiency of enterprises.

Article 4 Website Promotion Scheme

1 wechat status: the report of the Ministry of industry and information technology shows that the number of wechat users in China exceeded 400 million in the first half of the year, driving the growth of mobile internet traffic revenue by 56.8%. Insiders pointed out that there are indications that the new version of WeChat has developed in the direction of "platformization" in function, and more diversified use functions will attract more users in the future, which is a huge user base. Here, some businesses will first appreciate the benefits and charm of WeChat marketing. Now almost all smart phones can install and use the WeChat function. The program of WeChat has been continuously improved, and QR code scanning has been added. Then came the WeChat public platform. In this way, people began to be keen on WeChat, a multi-interactive platform. Inadvertently, the rapid development of WeChat made people realize the convenience of mobile Internet. Whether you have knowledge or not, you will be easy to operate. Let you also find friends around you through the WeChat system on your mobile phone. Give you a chance to make more friends. This also applies to businesses from all walks of life, who can use their own QR codes to let users experience. You can do some activities with QR code scanning. In this way, unconsciously, you will collect the QR code information of many users. The next time you hold an event, just send a message and they will all receive it. And it is traffic, not your phone bill. Very convenient.

At noon on the 5th, WeChat 5 and WeChat 0 were officially launched. New functions such as scanning street view, scanning translation, game center, expression shop, etc. make many users fondle it.

Not only the functions of "payment function" and "public platform classification" speculated by the outside world have been verified, but also the functions of "game center", "scanning street view" and "expression store" have made WeChat have more characteristics than communication attributes. These are all tests of the commercialization of WeChat.

2 mobile phone website construction:

(1) Why do you want to make a micro-website?

According to the data of the Ministry of Industry and Information Technology, by the end of July of 20xx, there were 8130,000 mobile phone users in China, and the penetration rate of mobile phone users reached 69.9%. The number of smart terminals and mobile phones accessing the Internet has surpassed that of notebooks and fixed PCs. China is stepping into the information society, and the development of information and communication technology is very fast. Mobile e-commerce, smart terminals, mobile Internet and other applications have been launched. Mobile phone has become a platform for various applications because of its mobility and portability. Especially since the 3G operation, people's acceptance of smart terminals and mobile Internet has become higher and higher, and the number development and application expansion of 3G mobile phones have also made breakthrough progress. Through the mobile phone website technology, enterprises, products and related information are presented on the websites of all wireless terminal users in an illustrated way, so that enterprises and products can be displayed in another window, thus opening an unprecedented mobile phone consumption market.

With the development of intelligent mobile phones, mobile phones with operating systems and browsers have similar functions to computers. With this mobile phone, almost all www websites can be browsed through GPRS. However, no matter how good the mobile phone operating system is and how rich the content of the www website is, websites optimized for mobile phones are more convenient for users to browse because of the limited screen size and CPU processing power of mobile phones. This also puts forward new requirements for website design: the website should adapt to mobile phone browsing. This led to the birth of mobile websites.

(2) Environmental analysis:

With the development of technology and communication, mobile phone is the most popular communication tool at present, and the competition in the mobile phone industry is becoming more and more fierce. We should create our own brand, occupy the market, increase market share, shape our own brand, let more people know about our products, and let more people know about our products, so as to reach a deal and win greater profits.

3 WeChat promotion

(1) What is WeChat?

Wechat is a mobile phone communication software, which supports sending voice messages, videos, pictures and texts through the mobile phone network. It can chat alone or in groups, and find people nearby according to the geographical location, which brings a brand-new mobile communication experience to friends. Support mobile phones on platforms such as ios, Android and Saipan.

(2) The purpose of WeChat promotion:

Strengthening the dissemination of brand, product, project, company and other information to attract more consumers and franchisees has become an important part of enterprise mobile Internet marketing channels. Let more people know the brand, content and products of the enterprise.

(3) The importance of WeChat promotion:

A WeChat is the real dialogue marketing era, and then the Internet is the mobile Internet.

B The arrival rate of WeChat is 100%, and the arrival rate of communication is higher than that of Weibo.

C wechat marketing is close to the people and does not disturb the people. Users can have the right to choose and accept.

D WeChat is a user-managed call center, which is more strategic than traditional call centers.

Direct and close communication and interaction between e and WeChat customers.

The killer and competitive advantage of F WeChat is 400 million users.

4 Why should micro-pages use WeChat to promote the process?

(1), and the popularization cost is low.

Traditional marketing and promotion costs are high, but the use of WeChat software itself is free, and there is no charge for using various functions. The online traffic generated by WeChat is charged by network operators at a relatively low traffic fee, which means that the registration, opening and use of WeChat are almost free, so the cost of WeChat marketing activities through WeChat is naturally low.

(2) accurate positioning

Wechat WeChat official account makes the classification of fans more diversified. In the background, accurate message push can be achieved through user grouping and geographical control, that is to say, different fans can be placed under different classifications, and accurate message push can be achieved according to the characteristics of users when sending messages.

(3) Diversification of ways

Compared with a single traditional marketing method, WeChat is more diversified. Wechat not only supports text, but also supports voice and mixed text. Ordinary public accounts can send text, pictures and voices in groups. The authenticated account has higher authority and can push more beautiful graphic information. Especially voice and video, can close the distance with users, make marketing activities more vivid, more interesting and more conducive to the development of marketing activities.

(4) Humanized way

Wechat marketing is close to the people and does not disturb the people. Users can have the right to choose and accept. Wechat WeChat official account can actively push the content, or give users the right to receive information, so that users can choose the content they are interested in, such as replying to a keyword, and then they can see the relevant content, which makes the marketing process more humanized.

(5) The information arrival rate is high.

You don't know if your fans really saw your news and understood what you wanted to express. However, WeChat is different. Because every message is sent in the form of push notification, every message you publish will be delivered to users who subscribe to you, and the arrival rate can reach 100%, which is higher than that of Weibo.

5 why do you want a professional team?

(1) Benefits of mobile phone platform

Ordinary WeChat display products can only send one or several kinds of product information at a time, and the display information is small, while the mobile phone platform can display all products at a time, with large product information, strong brand promotion and high user stickiness. Professional mobile phone platforms can often bring a large number of brand loyalists to enterprises, thus determining the market position of enterprises.

(2) The importance of professional WeChat promotion team

Wechat promotion is based on strengthening the relationship network. If we blindly increase the number of fans, regardless of the user's feelings, and force the release of all kinds of unattractive advertising information, it will attract users' resentment. So how to increase the number of fan users while pushing advertisements without being bored by users? This is a professional problem. In the past, some businesses and enterprises pushed some advertising information day and night in order to increase their performance and improve their brand influence. Doing so will only make fan users bored, resulting in a decrease in the number of fans and a poor brand reputation, so a professional WeChat team is needed to do it. Brand positioning from a professional perspective, increase fan users, and positively publicize corporate brands and product information, thus increasing corporate performance.

Article 5 Website Promotion Scheme

The importance of website promotion to the effect of network marketing is the knowledge of network marketing, so website promotion has become one of the most basic and effective methods of network marketing. Why do some websites want to promote, and some even get considerable visits, but still feel that they have not achieved substantial benefits? The in-depth study of competitiveness found that website promotion is a systematic project, which not only represents certain relevance in various website promotion methods, but more importantly, the ideal website promotion should be to improve the overall business effect of enterprises, not just to increase the number of website visits.

Based on this understanding, the network marketing management consultant of the new competitiveness works out an effective and comprehensive solution for website promotion according to the specific situation of the enterprise's industry characteristics and marketing resources, and provides targeted website promotion solutions according to the characteristics of the website development stage.

Characteristics of the promotion scheme of new competitive websites;

Systematic analysis of the website's own characteristics and industry status;

According to the characteristics of different development stages of the website, formulate targeted promotion plans;

Provide specific suggestions on the effective use of various website promotion tools and methods;

The promotion effect of making limited funds play a role through reasonable planning;

We can further combine the analysis of website promotion effect with the statistical analysis of website visits to provide a more in-depth analysis report.

The website promotion scheme of new competitiveness includes five parts:

(1) data collection and statistics;

(2) network promotion analysis and diagnosis;

(3) Propose effective solutions and implementation plans;

(4) Tracking and evaluating methods of website promotion effect;

(5) If necessary, further suggestions on website promotion strategy and promotion effect can be provided.