Father’s Day themed marketing campaign

We always say to our mother, I love you, but we ignore our father who is also working silently behind the scenes. Father's love is like a mountain, which is silent and solid and reliable; great love is silent, and father's actions prove that he, like mother, loves us deeply. The following is a "Father's Day themed marketing campaign" compiled by me for your reference only. You are welcome to read this article. Marketing activities with the theme of Father's Day (1)

1. Purpose of the activity

Through publicity in the early stage and on the day of Father's Day, provide warm reminders and gifts to dining customers, and Provide customers with a series of other value-for-money services to impress customers and increase their emotional attention to our Spicy Furong Club. We will continue to focus on Spicy Furong, thereby increasing our turnover and customer return rates and their interest in our Spicy Furong. Club brand loyalty.

Through our emotional marketing (providing value-for-money services), we continue to increase the share of our Spicy Furong Club in the Langfang catering market, and continue to stay ahead of our competitors.

2. Event time:

20xx-06-x.

3. Event location:

xxx.

4. Activity content:

1. Customers who come to our restaurant for dinner on Father's Day can make a free phone call to their father, whether it is local or domestic long distance. Time limit is 15 minutes.

2. Customers who come to our restaurant to dine on Father’s Day will have the opportunity to take a photo for free and send it to their father for free;

3. If there is any problem on Father’s Day, Guests who invite their father to dine in our restaurant can enjoy the following discounts: (1), a free photo; (2), a free photo frame; (3), 13 special dishes to commemorate Father’s Day; (4), free A gift (tie, etc.).

4. If you treat your father to dine, in addition to the above discounts, you can also enjoy a 12% discount on the entire order;

5. For fathers whose birthdays are on Father’s Day, I The store provides free Father's Day family set meals for one table for up to 10 people. Restaurant Father's Day event planning plan - planning book Restaurant Father's Day event planning plan - planning book. (The father’s birthday must be based on the date on the second-generation ID card, he must have reached the legal age for marriage for more than one year, and he must have photos with his children)

5. Publicity and atmosphere creation:

(1) External advertising:

1. 2 issues of print media advertising; 2. 2 issues of TV advertising;

3. Internet Advertising;

4. High-end building advertisements

(2) Bulk text messages:

Text message content: Father’s Day is here, all the staff of Malafeng wish your father the best Or as a father, you may be healthy and happy! Dads with birthdays on the same day can enjoy a free family package! There are more surprises! Ordering phone number:

(3) Through the placement of various advertisements (pictures and text) in different locations inside and outside the store, all-round and three-dimensional publicity is carried out to create a strong Father's Day cultural atmosphere in the store .

The specific work arrangement is as follows:

1. The water sign outside the store reminds customers for the first time;

2. In-store advertising and atmosphere creation:

(1) , 3 X display racks;

(2), 30 inkjet pictures;

(3), special Father’s Day menu;

(4), free Father's Day family package;

(5), desktop soft articles (from Children's Day on June 1st to Father's Day on June 15th);

(6), background music: Chen Hong's "Go Home Often", Cui Jinghao and Liu Hegang's two versions of "Father" are played in a loop;

(7) Employee greeting: Happy Father's Day! Wait for the second and third Father's Day reminders to be given to customers, so that customers can have Father's Day emotions or think of their father in their hometown or think of the hardships and difficulties of being a father, which will pave the way for subsequent emotions!

3. On-site interaction:

(1) Give father and son (daughter) a heart-to-heart dish. Blessing: I wish fathers, sons and daughters all over the world will always be heart-to-heart and happy!

(2) Take photos on site. Dubbing: Dear leaders, come and let us leave this eternal moment on this unforgettable day of Father’s Day! We will send it to you or send it to you at that time;

(3) Let’s toast a glass of blessing wine to the fathers present and the fathers all over the world. The toast: Today is Father’s Day. I wish the fathers present and the fathers far away. Happy Father’s Day and good health from home!

(4) (After the toast) said: Dear leaders, my assistant and I will present a song "Father" to the fathers and guests present, and wish you and your Father's Day again. Happy and healthy! (Push the atmosphere to a climax)

6. Notes:

1. Promotional manuscripts and emotional expressions of words and sentences must be appropriate, accurate, and in place. If they are too high, they will appear false, and if they are not enough, they will not be able to communicate with you. If customers react emotionally, it will be difficult to impress them.

2. All employees should be trained on the content of Father’s Day activities so that they are familiar with it.

3. Father’s Day discounts cannot be enjoyed at the same time as other discounts.

4. Fathers who come to our store to celebrate their birthday on Father’s Day must make an appointment in advance.

5. When the father celebrates his birthday in our store or invites his father to dinner in our store, we should organize the management to say a blessing to the father.

6. Make sure there are sufficient raw materials for Father’s Day special dishes. Marketing activities with the theme of Father's Day (2)

The summer is hot in June, and father's love is like a mountain in June. The sunshine in June is the hottest of the year, symbolizing the fiery love a father gives to his children. A father's love is like a mountain. Many things in life cannot last forever, but the love our father gives us is eternal. The annual Father's Day is coming. On this Father’s Day, in order to mobilize the enthusiasm of consumers, attract more customers, and increase turnover, the management company has studied and decided to propose a Father’s Day marketing plan as follows:

1. Event time:

June x-June x.

2. Purpose of the activity:

1. Stimulate family consumption through activities and enhance the company’s good brand image;

2. Drive consumption and compete for market share ;

3. Increase the sales volume of E meals and increase the business income of each store.

3. Activity theme:

With Father’s Day in mind, the xx family is close.

4. Activity location:

5. Activity content:

1. During the activity, the greeters of each store will send festive greetings to middle-aged and elderly men who come to the store for consumption. Wishes "Hello and Happy Holidays".

2. During the event, each store will play the two additional tracks "Repay Life" and "Father".

3. During the event, if you order xxx meal, you will receive a gift.

Anyone who spends xxx yuan on phone orders will get 4 pairs of XX meal playing cards for free. Anyone who spends xxx yuan on phone orders will get XXE meals for free. A VIP membership gold card will be sent in time. Each store must register and prepare financial preparations. live.

4. During the event, the kitchen departments of each store will launch several Father’s Day love packages. The prices of each store can be determined according to their own specific conditions. The dishes are mainly healthy and nutritious, and the names of the dishes reflect father’s love (reference : The love of gratitude, father’s love like a mountain, father’s love like water, deep love between father and son). We also recommend a Father’s Day special dish.

5. During the event, guests who spend 800 yuan or more in the store will receive a free family photo (10-inch plastic package). Each store must register and keep financial records.

6. The Planning Department uniformly uses the SMS platform to send Father’s Day blessing text messages to customers: “Father’s Day is at heart, xx is a family, a variety of Father’s Day love packages are warmly launched, XX Catering wishes all fathers in the world a happy holiday !”

6. Publicity matters:

1. The planning department of the management company is responsible for engraving Father’s Day banners, one for each store, with the content “Father’s Day in our hearts, xx family”, And send it to each store before June This Father’s Day Love Package is launched with warmth, and xx Catering wishes all fathers in the world a happy Father’s Day!”

7. Notes:

1. Each store carefully organizes employee learning activity plans and conducts relevant knowledge training for employees according to the plan;

2. During the activity period of each store Do a good job in taking photos and developing photos to increase income points;

3. Point card activities and coupon activities will be carried out at the same time as this activity. Marketing activities with the theme of Father's Day (3)

1. Activity background

June 16th is Father's Day. It is a festival dedicated to fathers, and it is also a hot-selling item for men's products. It is a golden opportunity to carry out cultural marketing activities with this theme, which can create family ties and better spread XX culture. At the same time, it is also a golden period for students to go shopping during the holidays after the college entrance examination.

2. Activity theme

Gratitude is as deep as the ocean and a father’s love is boundless.

3. Event time

June x - June x.

IV. Objectives of the event

1. Men’s products are hot-selling in summer and drive the whole audience;

2. Create a Father’s Day atmosphere and experience family marketing ;

3. The sales of the whole store are guaranteed to grow by xx.

5. Activities

Happy Father’s Day, family prices for all:

All sales areas will give discounts to customers who hold credit cards for purchasing men’s products. A certain margin of profit

1. Distinguished father's jewelry and watches, yellow and platinum are the lowest in the city, and men's jewelry and luxury watches are at ultra-low discounts.

2. Handsome Father’s cosmetics category mainly promotes men’s sun protection and skin care products and new summer makeup products, with full discounts and gifts.

3. Aijia father’s women’s clothing and women’s shoes brands flexibly carry out discounts, full discounts, purchase gifts and other activities.

4. Recommended summer new sports products for Active Father, recommended outdoor functions, sports products for middle-aged and elderly people, and ultra-low discounts on equipment.

5. Various fashionable father’s leisure brands flexibly carry out discounts, full discounts, purchase gifts and other activities.

6. Recommended holiday gifts for Shuxin’s father, Dashang Electrical Appliances, small household appliances, mobile phones, digital products and other gifts. Modern home appliances make his father’s life more comfortable, with heavy purchases and gifts, as well as branded gifts, making the festival special. Enjoy free gifts, set purchase rewards, etc.

7. Healthy Father Building food, Dashang Supermarket food, health care products, tobacco, alcohol, sugar and tea are popular as holiday gifts.

My favorite Father’s Day, a double gift for shopping:

Brand gifts: Each brand in each sales area organizes their own brand gifts, which must be novel, practical and in line with the brand’s characteristics.

Industry gifts: Various industries have launched large-scale gift-buying activities. The gifts should be combined with the theme of Father’s Day activities, such as beer, red wine, summer cooling supplies, etc. Focus on promoting family ties, gifts, and the level of gifts is determined by the industry and reported to the marketing department.

Blessings from the gold list, discounts for students, and freeing the soul:

1. Big discounts on all new trendy clothes: Bring your student ID to shop in various clothing categories and enjoy discounts 0.50-10% discount, and brand gifts can also be added to the original discount. The sports and leisure sales area on the fourth floor is the focus of this event. The product display should highlight the fashionable and youthful atmosphere, carry out brand discounts or new product recommendation activities for the student group, and carry out outdoor product promotion weeks based on the characteristics of student travel, and refer to the sports storm. .

2. Dashang Electric’s 3C digital products are on sale: 3C digital products (mobile phones, computers, cameras) should launch low-price special sales with a wide range of products in a timely manner, and purchase brand gifts at the same time.

Membership activities:

1. During the event, you can apply for a XX Building membership card for free with a men's products credit card or student ID card. If you spend more than 200 yuan with the card, you will get a free membership card. present.

2. If you hold a men’s shopping credit card or student ID card and spend more than 300 yuan, you will receive a XX travel agency travel discount coupon.

Special activities:

1. "Father's Love" in-store exhibition of excellent prose, poetry or stories

Play several excellent essays describing father's love and praising his father Or poems or stories (very short stories), combined with passionate music, arouse customers' screams, launch free song request activities, and create a family atmosphere.

2. Filial Heart Series Story Exhibition: Produce several traditional Chinese short stories about filial piety to your father with pictures and texts, and display them in front of the main entrance or in the open space inside the store to call out the awareness of filial piety and exaggerate the family-like atmosphere of the building. Marketing activities with Father’s Day as the theme (4)

1. Activity background

June x is Father’s Day, and the creative idea of ??this promotional activity is to use Father’s Day as a theme This is an opportunity to seize the gap in people's lack of awareness of the important emotional relationship of father's love, because people usually emphasize more on the importance of maternal love, thus neglecting to advocate the significance of this festival itself. We are now focusing on them and promoting them with graphic images, text and commemorative gifts with strong visual impact, in order to be innovative in the usual business promotions. At the same time, recalling the basic emotions and morals missing in society can leave a very good impression on consumers and increase the reputation, favorability and recognition of the brand.

On the other hand, the focus of this event is still on sales. With the help of the sales atmosphere created by Father’s Day, it puts forward the emotional appeal of “Father’s love is like a shirt (mountain)” and targets “shirts” ", T-shirts" and other related products are promoted, and promotions are used to drive sales throughout the off-season.

2. Purpose of the event

Take advantage of the good sales atmosphere of Father's Day, seize the advantages of holiday characteristics, rising sales, etc., and use appropriate promotional methods and some advertising to fully mobilize consumption. It can increase the shopping enthusiasm of visitors, increase the popularity of the store, and thus increase the turnover.

Promoting the atmosphere of Father’s Day helps consumers increase their gratitude and evokes modern people’s passion for family and fatherly love. This will highlight the company's sense of social responsibility and improve consumers' favorability towards the brand.

Closely follow the company’s current brand development prospects and strategies, highlight the brand personality in a unique and unique way, cultivate consumers’ attention to the brand and expectations for later event gifts, gradually introduce the concept of large-scale planning, and enhance The purpose of promotional activities.

Spread brand information and improve off-season sales, thereby reducing inventory pressure and increasing production and sales rates.

3. Activity theme

①Father's love is like a "shirt", gratitude and courtesy.

②Father's love is like "shirt" and "forest".

4. Event location

BUSEN ??terminal stores nationwide.

5. Activity time

Around Father’s Day.

6. Activity content and creative copywriting

Father’s love has traces, but time has no trace.

Father's love is like a mountain, tall and towering; Father's love is like the sky, rough and profound;

Father's love is like a river, slender and steady; He is the interconnection of blood and veins Fusion,

He is the connection between bone and flesh; on this special day,

Let us say together: "Dad, you have worked hard!" With father Festival-themed marketing activities (5)

1. Father’s Day is coming.

In order to express your respect and gratitude to your father, use your brush to draw a distinctive side of my father and attach a brief description on the back of the portrait and send it to us. Such as: healthy dad, happy dad, handsome dad, etc. After the selection, we selected 50 winning works to be displayed outside the store. Contestants must be under 18 years old (including 18 years old), and there is no limit on the painting style. 6/5---6/10 is the work collection period, 6/11 is the work selection period, 6/12---6/14 is the award-winning work display period, and 6/15 will be the on-site awards ceremony.

Award settings: First prize: 1 gift worth 300 yuan; Second prize: 1 gift worth 100 yuan; Third prize: 2 gifts worth 50 yuan; Memorial prize: 46 people An exquisite gift

2. Skillful Dad, Hand-wrapped Zongzi Competition Time:

Activity location: Next to the lady’s house outside the main entrance Registration method:

Activity content :

Fathers and sons (or fathers and daughters) can form a team to register for the competition for free. There is no age limit, and registration is limited to 50 teams. The one who makes the most and most standard rice dumplings within the specified time is the winner, and the contestant can take away the rice dumplings he made.

Award settings:

Champion: 1 gift worth 300 yuan; 1st runner-up: 2 gifts worth 100 yuan; 3rd runner-up: 3 gifts worth 50 yuan; Participation award: An exquisite gift for 44 people

3. Brave Dad Dry Land Dragon Boat Race Event Time:

Event Location: IY West Side Window Activity Content:

Hosted on dry land Dragon boat race. On the Dragon Boat Festival, there have been traditional customs such as dragon boat racing and eating rice dumplings since ancient times. Do you want to try the fun of dragon boating? Do you want to make this year's Dragon Boat Festival more meaningful? Then hurry up and join our dry land dragon boat competition. The participating teams are composed of: one team from Master Kong, three teams from the audience, and two teams from the Chunxi Road Subdistrict Office. Participating teams will receive five exquisite gifts.

Father and Son Fun Competition Time:

Location: Main Entrance on 1F Activity Content:

Four. Father and son (or father and daughter) form a team to sign up for the competition for free , no age limit, limited to 30 teams.

The competition is divided into: father and son football relay, father and son karaoke duet (bring your own accompaniment), you do my guess-a test of tacit understanding between father and son, and the passing on of true feelings. The first player to participate must complete the above content as required. The competition adopts a scoring system, and the champion, runner-up, and third runner-up will be determined according to the parts.

Award settings:

Champion: 1 gift worth 400 yuan; 1st runner-up: 1 gift worth 200 yuan; 3rd runner-up: 2 gifts worth 100 yuan; Participation Award: An exquisite gift for 26 people. Marketing activities with the theme of Father's Day (6)

June 15th is the annual Father's Day. As a country of etiquette, the Chinese nation has always attached great importance to honoring parents and repaying gratitude, so we must make full use of this day. Opportunities to carry out interactive family culture marketing.

1. Activity theme:

Caring for parents, practicing filial piety, xxx (name of mall), giving good gifts and showing true love. I am your pride, and you are my sun.

2. Activity time:

June xxx - x day (x day).

3. Purpose of the event:

To awaken people’s thoughts of respecting the elderly and remind people of the arrival of the festival. At the same time, we should seize relevant holiday hot commodities and make every effort to promote sales.

4. Activity slogan:

Father’s love is the most profound love in the world. With it, you will have the greatest wealth in the world. On the occasion of Father’s Day, Let us wish the great father together 5. Interactive activities: Father’s Day in shopping malls

1. Theme: "Dad, I want to say to you.

Time: June 13-15 During the event, customers who come to the store can write what they want to say to their father on the message board in the lobby (all employees can participate), and the exhibition board will be on display for 2-3 days. > 2. Welcome the Universiade, Bring Good Luck, and Fun Dribbling Game Activity Method: It is conducted on a 20-meter straight track. One end of the track is the starting point and the other end is the end point. At the beginning of the game, two groups of father and son/father and daughter use a log at the starting point. The stick moves two balls (basketball and volleyball), and drives the "ball" toward the "ball fence". The clock will be stopped as soon as the second ball enters the "ball fence".

Game rules:

1. During the game, if any ball rolls out of the track, it will be eliminated immediately.

3. During the game, you can only use sticks, not your hands and feet.

4. Arrange the rankings according to the time, and the person with the least time will be ranked first.

Award settings: First prize, a set of men's clothing worth 596 yuan, and second prize. A T-shirt worth 328 yuan for 2 people. A tie worth 298 yuan for 3 people. A pair of men's socks for 3 people. Registration time: May 26-June 15. Registration location: Shopping mall service desk Competition time: 15:00-17 pm on June 18th:

Competition location: Damenkou Square Assistance from other departments: Please communicate with the property management department in advance, and ask the loss prevention department to arrange personnel to maintain order on the day of the event 6. Product Promotion, Theme: Happy Shopping, Surprises Waiting for You Content: On June 19th, on Father’s Day, you can participate in the lottery if you spend 288 yuan or more in the department store. A single ticket is limited to 2 draws. Prize setting: First Prize One set of men's clothing worth RMB 596 from Desburg Road. 1 second prize. A T-shirt worth RMB 328 from Desburg Road. 2 winners. A T-shirt worth RMB 328 from Desburg Road. 2 third prizes. A shirt worth RMB 268 from Shen Lei. 3 winners. Encouragement prize: A pair of men's socks. 15 winners, theme ：Grateful feedback and passionate gift content: June 19, Father’s Day, you can receive a pair of men’s socks worth 38-58 yuan (limited to the first 10 people) with a purchase of 398 yuan at the men’s clothing brand on Father’s Day. Distribution location: Men’s clothing counters, June From the 18th to the 19th, men’s new models on the third floor of the department store will be discounted by 70/60/50 yuan if you buy 100 yuan, and old styles will be 30% off, excluding some counters. Special sale arrangement: Roadshow in the middle hall from June 15th to 21st, all 3-5 Atmosphere and publicity, atmosphere layout: divided into two parts.

In the first part, hanging flags (20 pieces) are placed in the main passage of the fourth floor, and small display boards (3 pieces) are placed at the stairs from the first to the fourth floor. , collect activity registration forms at each cashier (***100 points), set up an information desk next to the cashier on the 4th floor, part 2 off-site, place a large display board at the gate of the department store area, glass stickers at the supermarket entrance, regular publicity:

The first part is on-site, in-store broadcasting, and store posters. The second part is off-site and free shopping bus promotion.

5. Large display boards at department store entrances, supermarket glass stickers, and text messages.

Cost estimate:

6. Prize cost 3,364 yuan (sponsored by men’s clothing supplier), publicity cost 1,500 yuan, effect evaluation and prediction, stimulate household consumption in Longhua, and increase the popularity of men’s clothing. sales.

7. The activity has strong linkage. Games, gifts and other promotional methods have been used to cooperate with supermarkets to guide the strong customer flow of supermarkets to department stores, upgrade the third floor, and increase the overall sales of department stores.

8. The activity has a selling point that attracts children, thereby driving parents to come to Longhua for consumption and improving competitiveness in the same industry.

9. The activity has continuity and lasting influence, and can be continued to be promoted and expanded during the summer and winter vacations to form a unique shopping mall in Longhua Business District.