What should we do to promote soft articles on WeChat official account?

Since the beginning of WeChat, the marketing method of micro-marketing has not subsided until now, and the official account of WeChat has also become an essential tool for enterprise promotion. Most small and medium-sized enterprises have basically not promoted the official WeChat account, and the result is gone. How to promote the official WeChat account gives the following suggestions:

Wechat official account promotion skill 1: infrastructure construction

If you have time, you can look at the official WeChat accounts of other companies, and you will find that the public has completely turned into a mechanical post, but has not read it; These enterprises just haven't thought it over. What should the official WeChat account do and how to do it?

Infrastructure account type selection, account positioning, content selection and push time of official WeChat account.

The choice of account type determines the tone of the official WeChat account. If you choose the subscription number, you need to spend a lot of time to do the content well. If it is a service number, try to put it on the service. In fact, the types of official WeChat accounts have been clearly distinguished for positioning.

Positioning, in addition to account type, there are function positioning, user positioning and content positioning; What do you want to do through the official WeChat account, who are your users and fans, and what content they like, so that you can clearly know what the purpose is.

Some enterprises can't do long-term content output, so if you want to know the source, manuscript washing, adaptation and carrying, you can try these methods.

Finally, the push time. In general, we still have to miss the rush hour push time. When everyone can't send it, you can send it. In this way, the information aggregator will push it to users within a period of time, and users will be overwhelmed.

Wechat official account promotion skill 2: fan introduction

When doing the official account promotion of WeChat, the number of fans is everyone's greatest concern; In fact, the source of fans of WeChat official account is very single. If you want to attract fans through internet promotion or delivery, the cost will be high.

There are generally two kinds: offline introduction and online drainage.

At this time, offline import should be pushed by some offline resources or people.

Online drainage is also very simple. It can be drained by establishing KOL or by self-media. Short video drainage is all possible. This method should be tried one by one, because different industries have different drainage methods.

Wechat official account promotion skill 3: community operation

Community operation is the way of the official account of WeChat in the later period. In order to split the official WeChat account and produce better promotion effect, it is necessary to cultivate seed users. At this time, the community is needed.

A good community needs a good leader. Of course, community operation is another issue, so I won't go into details here.

Summary:

A good official WeChat account must not only suck more powder, but also be warm and affectionate, and constantly export value to fans, so that it will continue to be sticky.

Finally, starting a business is not easy. May you be healthy.