How to write a copy of after-sales return visit?

A good article should have three elements, and a soft article should also have three core elements. They are product selling point, soft theme and content material.

The selling point of a product is the core selling point of a product promotion you want. The theme of soft text is to attract users by packaging, the core selling point. Content material is the material that makes the theme of soft text concrete. Let's say one by one:

First, tap the core selling points of implantable soft text. Since the purpose of writing soft articles is to promote a product or brand, selling points are very important. Generally speaking, what attracts users most is the "material" they are interested in; And the products we want to promote are usually not interesting, and few people will be interested. If there is too much product information in soft text, it will not only directly affect the user's reading experience, but also lead to poor communication effect. There will also be too much publicity information, so that users can't focus on products and leave a deep impression. Therefore, the space we can play in product selling points is very limited. Therefore, we must make a "single breakthrough" and seize the 1-2 selling point of the product for packaging. These selling points must be the most distinctive and impressive points of your product. The more unique and specific, the better.

Second, the theme of soft text. Soft topics are channels to connect users and product information. When choosing a theme, you need to find the target group corresponding to the product first. Then understand what common "pain points" or "high points" such people have. Then choose a soft theme that can hit their "pain point" or "high point" at once. At this time, we should pay attention to it. The most difficult part of writing soft articles is how to naturally transition to product introduction after writing the expected content in the article. Otherwise, it would be embarrassing to code a lot of words and finally find that they can't be connected. When choosing a theme, we should consider whether the theme can be well packaged around the core selling points. It is best to write the cohesive part before writing soft articles, and then collect other materials.

Third, the content material. After determining the selling point of the product and the theme of the soft article, you need to collect good content to enhance the reading pleasure of users and support your point of view with strong arguments. The theme of soft writing can be unconstrained, but when it comes to specific writing, it must be justified. Whether it is to suggest that everyone "be hard on themselves" or to advocate that "only being kind to yourself is the truest". It is necessary to collect relevant materials around the theme for demonstration. For example, writing a soft article for a headset, the core selling point of this headset is the "highest value in history" headset. In order to reflect the selling point, the author wants to use the history of earphone shape development to package. In the soft article, the author first introduces the earliest headphones, which are bulky and ugly, and then through the continuous improvement of headphones from generation to generation, the readers can see the evolution trend of headphones becoming thinner and more beautiful. Finally, it is natural to put the earphone to be promoted at the end of the article, which is equivalent to telling readers that this earphone is the latest generation and the most beautiful generation in the evolution process.

Finally, show some profound themes with pure words; General soft texts can improve the reading experience through illustrations. In short, after the three elements are achieved, the details should be as perfect as possible.