The Content Characteristics of Dahe Daily

The daily average edition of Dahe Daily is 43.3, which is divided into two stacks, A and B. Stack A is mainly news content, which is divided into important news, comprehensive news, today's views, today's concerns, provincial news, hotline news, China news, international news and sports news. Newspapers cover current affairs news, social news, financial news, entertainment news, legal services, health services, TV program introductions, etc. , rich in content and information.

(B) has a strong local characteristics of Henan

Headline news accounts for 67%, front-page photo news accounts for 83%, "Headline News" edition accounts for 55.5%, "Comprehensive News" edition accounts for 100%, "Today's Concern" edition accounts for 66.7%, and provincial news (including provincial capital news) is published five times a day. The daily average edition of Thick Henan is 0.9, focusing on the thick historical relics and culture of Henan. For example, Yilong in China was introduced in Anyang on the 6th, "Look at the contemporary highlights of Henan and write about romantic figures in the Central Plains". All these make Dahe Daily have strong local characteristics in Henan. "Zheng Piao Forum", the network home of Zheng Piao people, "pay attention to Zheng Piao and influence Zhengzhou".

(3) News highlights of provincial capitals

The daily average edition of "provincial capital news" 1, and the daily average edition of "hotline news" are all news of Zhengzhou, the provincial capital. Provincial capital news is divided into current affairs, society and comprehensive edition, from municipal construction to daily necessities, employment information and tourism reference. The news of provincial capitals is prominent and has strong characteristics of metropolitan newspapers, which makes it possible to firmly grasp the readers of provincial capitals.

(d) There is abundant news in the province (excluding provincial capital news).

On average, the special edition of Provincial Capital News is published four times a day, which is composed of "slow city group", "linkage", "current affairs", "society" and "comprehensive", and its content is close to people's lives.

(e) China news focuses on major events.

The daily average edition of China News is 1.8, which basically focuses on some major domestic current affairs and social focus news.

(6) The international news has hit hard.

The daily average edition of international news is 3.3, which consists of special editions such as Dynamic, Focus and Expo, and is rich in content. International news is not only contributed by Xinhua News Agency, but also featured articles such as "Xinhua News Agency for this newspaper" and "China Daily for this newspaper", accounting for 50% of the total. When there is a major event, Dahe Daily will make in-depth continuous reports.

(7) Financial information plays a leading role.

In the financial sector, there are daily average editions of People's Finance, Securities News and Stock Market. More importantly, the Dahe Daily-Seven Days Fortune published on Friday has an average of 32 editions, including dignitaries, concerns, observations, reporters' comments, commerce-market, commerce-war, merchant stories, management, industry depth and industry trends. It shows that financial information has become the main content of the report and has been placed in a very important position by Dahe Daily.

(VIII) Abundant sports information

The daily average of sports special edition is 3, of which the daily average of Football special edition is 1.3. It fully shows that sports, especially football, are getting more and more attention from the audience and the media.

(9) Entertainment reports have special editions.

Entertainment special edition daily average 1.7, reporting celebrities, latest information and movies in the entertainment circle.

(10) is closely integrated with TV.

On Saturday, Dahe Daily has a special edition of "One Week TV", with an average version of 10.5, which is divided into columns, behind the scenes, fashion, variety, technology, growth, theater, movie viewing, plot and hot reviews. 10.5 version is almost equivalent to a radio and television newspaper with its own characteristics. "Behind the scenes" introduces the behind-the-scenes characters and production process of TV series, "Sports" introduces and predicts sports programs broadcast on TV, and "Hot Review" is a comment on some popular TV series.

(1 1) Strong cultural atmosphere

In Stack B, River Island, Teahouse, Culture Special Edition, Reading and Serialization are all prose and literature special editions every day, which enriches Dahe Daily.

(12) differentiation is obvious.

In stack B, there are many columns for small-scale readers, such as Home Appliances on Monday (average version 2), World Travel on Tuesday (average version 3), Modern Education on Wednesday (average version 3), Dahe Automobile City on Thursday (average version 8), IT Vision on Friday (average version 5.5) and One on Saturday.

(13) Rich pictures

100% home page has a big picture, which gives people an impact. The "Pictures Tell the World" in Stack B (daily 1 version) mainly provides a large number of pictures and a small amount of explanations, which is very distinctive.

(14) In-depth reports and explanatory reports account for a large proportion.

The typical daily average edition of "Today's Concern" 1.3, and the daily average edition of "Special Report" is 0.9, all of which are full-page or several-page reports on something.

(15) Close to readers and life.

Dahe Daily has a weather daily in the eyes of every newspaper. The daily average 1 edition of Legal Report cries out for justice in the name of weakness. The daily average edition 2 of "Heaven and Earth for the Elderly" introduces some health preserving methods for the elderly. The daily average 1 edition of Everyday Health introduces a lot of health knowledge. The daily average edition of the special issue of Lottery introduces the lottery knowledge and winning information of sports lottery and lottery. The daily average edition of Today's Viewpoint is 1, and 89% of the articles are critical, attacking social injustice. The daily average 1 edition of People's Finance basically introduces the financial problems that people care about, care about and are closely related to people's interests.