How to develop pet store applet

At present, people's living standards are improving day by day, keeping pets is becoming more and more popular, and offline pet shops are gradually increasing. Since the birth of WeChat applets at the beginning of last year, many physical stores have taken the opportunity to catch up with applets, which has achieved double growth in traffic and profits and brought new business models to pet shops. So, how can applets help pet shops achieve high profits? Let's talk about the crash application applet!

What are the pain points in pet shops?

"The pet industry is a big market, but many pet shop owners are struggling to operate, facing many difficulties such as low service efficiency, slow cost recovery, poor user experience and scattered resources.

1, the industry is highly competitive, and stores lack systematic retail management of pet products. For example, the products are scattered, and the corresponding product introduction materials are incomplete, so it is impossible to fully display the product system to consumers.

2. Customers always miss the time to vaccinate their pets; More and more customers choose to sterilize their pets. However, due to the lack of ways to understand the pet hospital, it is impossible to compare and choose the best hospital and surgical plan.

3, pet grooming, nursing waiting time is too long, easy to lose customers.

4. Online pet adoption and purchase channels are complex and irregular, and the information of adopted or purchased pets is opaque, which leads to potential users' distrust of businesses.

First, expand brand promotion and reach target customers faster.

The competition in the pet industry is great, the brand effect is not enough, and it is difficult to promote. However, the applet relies on WeChat's own traffic. By sharing with WeChat group and WeChat friends, the popularity of pet shops can be expanded and the publicity effect can be achieved. In addition, the applet can also generate a two-dimensional code map, expand brand promotion through various channels, bring more exposure and traffic, and make target customers reach it faster.

Two: connect the line online and offline to help potential customers buy pets with peace of mind.

At present, most online pet purchase channels are not very formal, and some even cannot display basic services. Pet information is opaque, leaving many users with no choice. Pet shops can display the detailed information of pets through the platform of small programs, realize the transaction transformation of online booking and offline service for users, and let potential users buy pets with peace of mind.

Third, efficient service urges customers to make secondary consumption.

The applet has the function of online booking service, and the store can make reasonable arrangements according to the customer's booking time to realize its efficient operation. Through online booking, the platform opens a reminder function, and regularly informs customers of the scheduled service time through WeChat and SMS, making customers feel more intimate. At the same time, it is also a long-term retention of customers. Provide customers with a better consumption experience. In addition, the applet can also run a membership card, obtain the user's demand information in real time, and often launch various preferential activities to make customers feel intimate and promote their secondary consumption.

Four: pet shops pet shops don't just sell pets.

Merchants display all the goods and services in the store on the page, consumers can shop anytime and anywhere through small programs, and merchants can also systematically manage products and orders. Cat food, dog food, pet nest, pet clothes and other sales, providing pet care modeling, medical care and other related pet services. Nowadays, the rise of WeChat applet has brought new opportunities to pet shops, and businesses should seize the opportunity.

How to make a pet shop applet

1. After registering the applet account, start setting the applet's avatar, nickname and personal information. As a pet shop, it is suggested that the portrait should be a pet portrait, and its introduction should highlight the advantages of the pet shop and the function of this applet, so as to catch the user at once, and the compilation of the name and introduction is more important, which will affect the ranking of the applet;

2. After the setup is completed, open the WeChat applet development tool. You can choose the pet store applet template directly or assemble it freely. Before free assembly, you can collect peer applet references to improve your competitive advantage. You can also find a quick application to develop.

3. After the component is completed, you can add the corresponding content in the corresponding part. For example, pet store applets need to add pet services that can be provided to pets, and can add pet information, videos and other content;

4. After the content is added, you can scan the code preview to see if there is anything that needs to be adjusted. If there is nothing to adjust, you can submit it for review. When submitting an audit, pay attention to whether there is a problem with the applet APPID. If there are no questions, you can submit them.

5. The general review time after submission is 1 to 7 days. You can view the audit results on the bound micro-signal, or you can directly search the full name of the pet shop applet in the WeChat applet to see if there is any. If yes, it means online. Pet shops are limited by the region, so they can open small programs nearby to get natural traffic.

Marital status of pet owners

Changes in sales channels are expected to promote industry reshuffle.

With the trend of domestic economic development, consumption upgrading, population aging and family miniaturization, the pet industry is entering a period of vigorous development. The reason is that China's family planning policy and aging population have changed people's living habits. The impact of an aging society is that the demand of the elderly for pets will increase, and keeping pets will become an important means to solve the loneliness of the elderly. The decrease in the number of families has greatly increased the demand for pets. Children regard pets as their companions. When they grow up and get married, pets will become the spiritual sustenance of their parents. Therefore, the pet market is a blue ocean market in the long run, and there will be more and more business opportunities in the future.