Automobile insurance telephone sales process

What is the process of auto insurance telephone sales, and what are the skills of auto insurance telephone sales? I sorted out the process of auto insurance telephone sales for you, I hope you like it!

Speech skills of auto insurance telemarketing

1. A little cheaper.

We gave you the biggest discount, and at the same time, we also brought you quality after-sales service.

The insurance premium is too expensive.

Although our premium is not the lowest in the same industry, you can buy one-day insurance and enjoy one-year service. On average, it does not exceed 1 yuan per day. People with status and status like you don't care about this little money. You buy protection and service, don't you? .

The service of this company is very poor.

Did you experience it yourself, or did you hear it from a friend? Because in the process of reform, it is inevitable that there will be some unsatisfactory services. This year is the service year of our brand, and I believe this year's service will definitely satisfy you. You can enjoy the green channel this year and provide you with the most convenient and efficient service directly. )

Questioning authenticity

You can call us to confirm.

Step 4 trust the salesman

As you know, the employee turnover rate in the insurance industry is relatively high now. We are the telephone marketing department directly under the head office. If you have any questions, you can complain to me directly.

5. Trust your friends, who are in other companies.

Of course, you can trust your friends, and your friends will give you some discounts, but you also know that it is best not to involve money between friends. If there is a problem with the late claims service, it will also affect your feelings. This is not what you want to see, is it?

I don't want any service. Can you make my insurance premium cheaper?

For example, if you buy milk in the supermarket and give you a bag by the way, can you say that I don't want it and give me a refund?

Language pictures (describe a scene, impress customers and make them feel needed)

8. I have been insured by other companies.

I'm just offering you a preferential price here, and it doesn't affect you. Do you think I can lend you some time? (The customer said that it is guaranteed, but it is not necessarily guaranteed. )

9. Your company is not famous at all

Our company didn't invest too much in brand advertising, because our company directly passed on these expenses to customers, relying on customers to pass on customers, or introduced them to registered capital, shareholders, 37 branches, and a strong backup guarantee.

Voice stream

1. Introduce yourself (Hello, this is _ _ Insurance Telephone Sales Center. Who's calling, please? Your insurance will expire next month. Confirm the owner,

Relationship with the owner.

Look, I'll make you an offer. (Introduce the types of insurance, according to the types of vehicles, according to the customers' previous insurance habits, ask customers and make good interactions, and introduce them as often as possible.

Insurance)

3. Sales process. Answer: The customer said, do you consider service or price (always give the customer a choice)? Cost-effective ratio (we will provide it to you).

4. Make an appointment (tomorrow or the day after tomorrow, morning or afternoon).

Follow-up with customers usually takes no more than three days (the next day).

5. Direct promotion, don't keep customers waiting, consider opportunities.

Look, I'll bill you directly. Our courier will send the insurance policy to you tomorrow or the day after tomorrow.

How much is your ID card? Let me give you a bill.

Are you cash or check,

Let me register your information.

1. Ask customers for relevant information and introduce yourself. Your car insurance has expired. You see, I'll make you an offer now for your reference. (The customer accepts the quotation. )

2. Introduce the types of insurance (if it is renewal insurance, the types of insurance insured last year, car damage+three+compulsory insurance+excluding deductible first, and then introduce the types of insurance separately).

3. Contact process and objection handling. The initiative is in your own hands, and an objection will be dealt with immediately. ) learn to be strong when you should be strong.

Find customer buying signal and make it happen immediately.

4. Check relevant information, the capital city of the district.

Problems needing attention in the sales process

1. Judge the customer's personality according to the model.

The more you talk, the more mistakes you make.

3. Learn to simplify complicated things,

4. Language packaging (don't talk all the time), (in general)

5. Calculate the time cost and learn to give up customers.

6. Pay attention to details. Don't use too many modal particles, be skilled and respectful. .

7. The sales process, in the process of communicating with customers, should be full of passion, enthusiasm and appeal.

8. What impressed customers, why buy, reputation and commitment.

9. Don't let customers feel that we are selling things, introducing services and avoiding sensitive topics of customers (high premium and high price).

10. Learn to judge whether a customer is a real potential customer.

1 1. Learn to give examples and express vividly what needs to be expressed (customers are not in a hurry to buy, so to speak, we have a customer here, which appeared like this before.

A situation? )

12. Be careful not to keep silent when communicating with customers.

13. Insist

Treat different customers you meet differently and be flexible.

Your insurance premium is too expensive.

More money, more security. Maybe the price you bought in other companies is the same, but the service you bought in our company is different. You can enjoy it in our company (trailer, oil delivery, free tire replacement, 15% premium discount) or if you buy insurance through other means, the price may be really cheaper. But it's hard to say whether the related services are guaranteed. When you make a claim, you don't want to pay less, or you don't get out of danger in time, which is guaranteed in our company. We have branches all over the country. At any time, after you are in danger all over the country, the surveyor will arrive at the scene in time without waiting in line. Not every insurance company can provide such quality service. You don't want to join your insurance yet

Consider what? If there is no problem.

Do you already have a selected company and insurance plan? I don't think you will mind if I recommend another company with better service and more favorable premium. Let me make you an offer. You can refer to it. There's nothing to lose for you, is there? Maybe you can find an insurance company suitable for your car and lend it to you for a few minutes!

I know maybe the company you chose is more famous than ours. But you also know that many big companies operate by maintaining old customers. You see, our company is the same, trying to provide the most favorable and convenient service to old customers. Generally speaking, the premium for new customers in the first year is more expensive. Claims are slow.

I'm sorry for the inconvenience. I believe this will not happen in our company this year. Because we directly open a member for you here and give you a green channel. As long as you have any questions, you can directly dial _ _ _ _ and get 1234. I'm always at your service. Friends are in other companies.

Your friend is in the insurance industry, isn't he? Then you must be familiar with this aspect, right? Look, I'll give you a direct quotation, so that you can compare it with your friend's company. If you think you have any other questions, you can always come to me!

I bought the same thing at your local branch, didn't I?

Of course, don't bother to buy it from me. Where do you live now? Where is our branch office? It's still a little far from your home. You see, you are busy, too. At the same time, we are the marketing department directly under the head office, and we will deliver the goods directly to your door, which is also a reward for our old customers and also for you. Look at this. We'll check the relevant information with you here.

In my experience, there are two situations. One is that you haven't made a decision on which company to choose, and the other is that you have actually made a decision. Much as I want to help you, I don't want to keep your time, so can you tell me what kind of situation you belong to?

I know you still have to compare, and you should. Then what do you compare?

I know you need to think about it. You must have your own ideas when you think like this. Can you tell me why?

Recommended insurance

Car damage. Protect your car. I am a good driver. ) you can guarantee your own skills, others may not. At that time, you still have to bear part of the responsibility yourself.

The three (you don't need to buy Jiaoqiang) are the supplements of Jiaoqiang. For example, you usually buy insurance in full. After all, your car is broken and you can't drive it. However, other people's losses still have to be compensated. There was a traffic accident in 2008 ... and it cost at least 300 thousand. The higher the grade, the greater the premium gap.

People in the car, you often have friends and family to be your car, right? You must cherish them very much. The people on the bus protect the people on your bus. If something goes wrong, you don't have to worry so much if you are covered by insurance, don't you think?

Robbery? Do you have a garage at home? How about community security? You often drive to work, don't you? You can guarantee it or not.

Excluding the deductible, I suggest you take out insurance, so that your risk will be minimized. Part of the responsibility that was originally borne by yourself will be borne by our insurance company for you.

I know you still have to think about it now. After all, it takes one day to buy insurance and one year to enjoy service. Do you believe what I told you or not? I'm sorry if my explanation doesn't satisfy you. Can you spare some time for me? Can you correct me? I will thank you very much.

I bought it from you before. It's dangerous. The surveyor is slow to arrive at the scene, claims are also slow, and the service attitude is not good.

I'm sorry for the inconvenience. I will keep in touch with you at any time. If you have any questions, you can come to my client at any time.

Ten classic words of insurance telemarketing

1 I don't think insurance is necessary.

Insurance is like a parachute bag. If you are not ready when you need it most, you will never need it (once and for all)

I want to discuss it with my wife.

Actually, I don't need to discuss it with my wife. As your wife, she will never need this insurance because of your care. Only your widow needs it. Your wife won't know the widow's desolation. Moreover, this insurance policy is not only designed for your wife, but also for your lovely children. (Deepening the pain)

What if the insurance company goes bankrupt?

_ _ _ years have passed, and our company has withstood the test of _ _ _ billion people, but it has not closed down. Who do you think you are as soon as you get insurance? (Laughter)

Do you want to deposit money in the bank?

Do you think the bank has insurance? The bank also bought insurance. You trust banks, and banks trust insurance companies. Why not trust insurance companies directly? (convince yourself)

I wait for foreign companies to come in, but domestic insurance is deceptive.

Do you think the service of foreign companies is better and more favorable? This is an opinion, not a fact. You made a mistake and took your opinion as a fact. The purpose of foreign companies entering China is to make money.

If you are abroad and accidentally get lost, and there are people from China next to you, will you ask foreigners for directions? No way! You are willing to trust China people abroad, but why do you trust foreigners at home? (Suffocate to death)

I am in good health and will not spend money to see a doctor.

People always get old, right?

People will die when they get old, right?

Most people get sick before they die, right?

If you are sick, you must receive treatment, right?

Treatment costs money, right?

Do you want us to bear 2/3 of your medical expenses?

What's the use of asking so much money? You can't take it with you whether you are alive or dead. So are rich and capable people.

That's not true. When a rich and capable person dies, he also takes away his ability to make money, which is the value of your life. (once to the end)

Don't talk to me about insurance again, I can handle the accident myself!

Then, if I have something to do, can your friend take care of your family for a day? (Yes)

How about a week? (ok)

How about a month? (Maybe. )

What about a year? ( )

What about ten years? (no)

But I can. If anything happens to you, I will take care of your family for a year, ten years or even a lifetime! You see, you are not responsible at all, but is it fair for me to take 100% responsibility for you? It's not fair. How's this? You take 5% of the responsibility yourself, and I'll take the other 95% for you?

(Uh, okay)

Ok, now please take out your 5% responsibility fee.

I believe in Buddhism and God's blessing, so I don't need insurance.

In fact, I don't want to see you, but there is a powerful force behind me that keeps pushing me down in front of you. It seems that I don't want you to buy insurance, but your god wants you to buy insurance. I think you'd better pay. (in a joking tone)

10 I hate you telemarketers talking about life and death.

Engaged in telephone sales insurance for two years. I call 60 customers every day and talk to each customer 10 times? Die? 600 times a day, close to 170000 times a year and close to 340000 times in two years. Do you know how many people died? None! According to my experience, the more people talk about death, the harder it is to say what they don't talk about, so let's go on. (in a joking tone)

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