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Insurance company financial knowledge popularization month activity plan
In order to effectively ensure the quality level of activities, we need to make an activity plan in advance, which refers to the written plan, detailed rules and steps of specific actions for an activity. Then the question is coming, how should the activity plan be written? The following is a sample essay (generally 5 articles) of the monthly activity plan for popularizing financial knowledge of insurance companies, which I collected for you. I hope it will help you.
Insurance company's financial knowledge popularization month activity plan 1 According to the notification requirements for launching the financial knowledge popularization month publicity activity plan, Suzhou Rural Commercial Bank has specially formulated a special activity plan for financial knowledge popularization month. The relevant activity plans are hereby notified as follows:
I. Organizational leadership
The bank set up a special action leading group:
Team leader: XXX
Deputy leader: XXX
Team member: XX
The office of the Head Office is responsible for the planning, promotion and development of specific publicity activities, and all units should do their work well within the division of labor.
Second, the theme of publicity activities
The purpose of this activity is to help financial consumers and investors rationally choose financial products and services that suit them, stay away from illegal financial activities, actively adapt to the development of the digital financial era, focus on preventing, identifying and handling telecommunication network fraud, and enhance financial knowledge and risk responsibility awareness of financial consumers through financial knowledge popularization activities.
Three. Arrangement of publicity activities
(1) During the preparatory period (before August 3, 20xx1day), the Office of the Head Office worked out an activity plan, earnestly made all preparations, and actively prepared publicity activities according to this plan.
(II) During the implementation period (September 20xx 1 day to September 30th), all units carried out "Financial Knowledge Popularization Month" with various forms and rich contents according to the publicity work plan.
(3) During the summary period (the end of September 20xx), all units summarized their propaganda work, practices and experiences and submitted them to the Head Office in writing.
Fourth, publicity measures.
1. Prepare for the publicity. The first is to formulate propaganda slogans. Fully co-ordinate online and offline channels, thoroughly study the characteristics of publicity targets, write publicity content in combination with actual cases, reveal the routines and methods used in current illegal financial activities, ensure that key people are willing to listen, understand and remember, and effectively improve the vigilance and preventive ability of the masses. The second is to create propaganda waves. Make targeted and easy-to-understand posters and leaflets to expand the scope of publicity. (Executive unit: office)
2. Do a good job in online publicity. We should fully rely on mobile banking, online banking, WeChat official account, WeChat subscription number, Tik Tok subscription number and other network carriers to establish an accurate publicity mechanism and regularly push all kinds of publicity content. (Implementation unit: Office, Network Finance Department)
3. Promote offline publicity. It is necessary to give full play to the physical advantages of business outlets and agricultural withdrawal service points, and make clear the importance of staying away from illegal financial activities and actively adapting to the development of the digital financial era by means of rolling propaganda slogans on LED display screens, placing propaganda posters in the lobby, distributing leaflets to customers, and giving on-site explanations by staff. Combined with the visit work, we should go to the countryside, enter the community and publicize to the merchants, and do a good job in detailed publicity. (Implementation unit: office, operation management department and outlets)
Verb (abbreviation of verb) is the content of publicity activities.
Closely follow the theme of the event and divide the publicity content into two series:
(1) The first series of publicity content is mainly to popularize the knowledge of futures finance, including but not limited to the basic knowledge of finance, knowledge of wealth management products and the latest regulatory information.
(2) The second series of publicity content focuses on preventing illegal financial activities. The contents include financial risks, illegal fraud risks, money laundering risks and other case information.
Six, material requirements
The Operation Management Department, Network Finance Department, offices and outlets will package the publicity summary report and related pictures before September 24th, 20xx and submit them to Office xx through cloud disk.
Insurance company financial knowledge popularization month activity plan. Purpose of the activity
By actively playing the special propaganda film of "sending financial knowledge to the countryside", we will enrich the multi-level, wide-coverage and sustainable rural financial service system and provide a strong guarantee for increasing farmers' income, agricultural development and improving the rural financial environment.
Second, organize and lead.
In order to ensure the solid and effective implementation of this activity and achieve the expected results, the Head Office decided to set up an activity leading group.
Team leader:
Deputy team leader:
Members: heads of departments and offices
The leading group has an office located in the Debt Technology Department of the Head Office, which is mainly responsible for the formulation, publicity, coordination and supervision of activities within its jurisdiction. Institutions should actively promote the implementation of their own activity plans and carry out activities as required.
Three. Content and arrangement of activities
According to the relevant requirements of the "Work Plan for Landing Broadcast of Special Publicity Film of" Sending Financial Knowledge to the Countryside "in Liaoning Province, the specific activities are as follows:
(a) to ensure the coverage and frequency of special promotional videos.
Ensure that the broadcast coverage rate of each business outlet reaches 100%, and the broadcast frequency should be at least once a day in the morning and afternoon, and corresponding chapters can be selectively added according to time needs.
(two) the establishment of "send financial knowledge to the countryside" area.
All business outlets should open up activity areas and fully publicize basic financial knowledge, agricultural credit knowledge, payment and settlement knowledge, financial management knowledge, credit awareness training, prevention of illegal fund-raising, and protection of banking consumers' rights and interests. Publicity methods include placing billboards or using electronic scrolling screens, self-service equipment display screens, LCD TVs, advertising light boxes, etc.
(C) the use of credit surveys for door-to-door publicity
In the pre-loan investigation and post-loan inspection, grassroots credit personnel carried out the propaganda of "sending financial knowledge to the countryside", focusing on the knowledge of agricultural credit, the cultivation of credit awareness, the prevention of illegal fund-raising, and the protection of banking consumers' rights and interests.
(4) Improve comprehensive service capabilities and better serve financial customers.
Make full use of the propaganda opportunity of "sending financial knowledge to the countryside", all business outlets should focus on improving environmental construction, strengthening equipment management, paying attention to risk prevention, optimizing business processes, improving service efficiency, strengthening staff training, enhancing service capabilities, strengthening internal publicity and enhancing staff awareness, and effectively improve the overall service level and quality of all business outlets.
Four. Activities require
(A) unified deployment, strengthen management
All branches and business departments should attach great importance to it, strengthen organizational leadership and clarify the focus of activities. At the same time, pay close attention to the progress of activities, mobilize the strength of the whole bank, expand the coverage of activities as much as possible, ensure the smooth and orderly development of activities, and be responsible for the summary of activities of the unit.
(2) Actively publicize and form a momentum.
Make overall arrangements for activities and publicity to create publicity momentum and social impact. All branches and business departments should make full use of various channels to popularize financial knowledge at the same time, so as to avoid superficial propaganda and formality.
(3) supervision and guidance to ensure the effect.
The Head Office will conduct random spot checks and guidance on the development of various business outlets, and the results of the spot checks will serve as the necessary conditions for assessment.
All branches and business departments need to do a good job in the data statistics of the whole activity, keep pictures, videos, texts and other materials of the activity, and submit a summary of the work of the special propaganda film "Sending Financial Knowledge to the Countryside" after the activity.
The third activity plan of insurance company's financial knowledge popularization month is to implement the spirit of the 16th National Congress of the Communist Party of China, deepen youth's action of building a new countryside and a new pastoral area, strengthen national financial knowledge education, increase residents' property income, guide and help young people in rural pastoral areas to correctly understand financial knowledge, master financial skills, improve financial quality, and provide financial convenience for young people in rural pastoral areas. The Youth League Committee of Inner Mongolia has decided to carry out the activity of "Young people making contributions to new countryside and new pastoral areas-sending financial knowledge to the countryside", and the relevant matters are listed now.
The notice is as follows:
I. Purpose of the event
Publicize financial knowledge, actively guide young people in rural and pastoral areas to establish correct business philosophy, manage money scientifically, master credit and investment skills, increase property income, and give full play to the important role of financial system organizations in improving national financial quality, promoting financial ecological construction, serving youth life, and building new rural and pastoral areas.
Second, the theme of the event
Promote financial knowledge, serve the lives of teenagers and build a new rural pastoral area.
Third, the activity time
20xx July to 65438+February
Four. Activity content
The xx Youth League Committee coordinates relevant financial departments, organizes financial experts and young volunteers from financial institutions, makes full use of the publicity platform of the * * * Youth League Committee and the youth center in rural pastoral areas, and adopts the form that young people love to go deep into rural pastoral areas to widely publicize relevant financial knowledge, transfer financial knowledge of financial products such as stocks, insurance and funds, handle the process of micro-credit loans, and provide common sense on anti-counterfeiting, preventing illegal fund-raising and identifying financial fraud for young people in rural pastoral areas.
(1) Holding on-site financial knowledge consulting service activities.
We will provide financial knowledge consulting services for young people in rural pastoral areas by setting up publicity boards, broadcasting promotional films, giving lectures on financial knowledge, winning prizes in competitions, performing arts in squares and other publicity forms. The Youth League Committee of xx will coordinate the financial securities law research society of xx Law Society, financial office, xx company and other relevant financial departments to tour and preach all kinds of financial knowledge in the whole region.
(2) Establish a financial knowledge service station.
Xx Company has established a long-term cooperative relationship with the youth league committees of counties (cities, districts) and established a financial knowledge service station. Through xx Company's outlets, the series of books on sending financial knowledge to the countryside are distributed to the public to publicize financial knowledge and provide convenient financial services.
(3) Organize activities of offering love and send warm.
Xx Company organizes young members of this system to extensively carry out volunteer activities such as offering love and send warm in rural pastoral areas, and provide targeted financial support to vulnerable groups in rural pastoral areas.
Verb (abbreviation of verb) activity promotion
(1) Preparations for the start-up phase (July 20xx)
The xx Youth League Committee, in conjunction with relevant financial institutions, set up a leading group to coordinate the activities of "Building Youth, Building a New Countryside and a New Pastoral Area-Sending Financial Knowledge to the Countryside", and formulated and issued an action plan. League organizations at all levels should set up a coordination leading group accordingly, formulate an action plan and report it step by step according to the local actual situation and the demand for youth financial services.
(II) Full implementation stage (August 20xx to 1 1)
League organizations at all levels and relevant financial institutions comprehensively organize and carry out related activities in accordance with the action plan.
(III) Summary stage (20xx 65438+February)
League organizations at all levels and relevant financial institutions summarize the activities carried out in this area, find out the problems existing in the activities and put forward countermeasures and suggestions. Select outstanding actions, outstanding units and individuals of "Young people making contributions to new countryside and new pastoral areas-sending financial knowledge to the countryside", set up advanced models and sum up experience.
Activity requirements of intransitive verbs
(1) Strengthen organizational leadership. League organizations at all levels should fully understand the significance of this activity, strengthen work guidance, and actively provide necessary protection for the activity. It is necessary to absorb the leaders in charge of relevant financial institutions as members of the coordination leading group, strengthen communication and cooperation, build a publicity platform, and strive to form a work pattern of division of labor, cooperation, mutual support and pragmatic management.
(2) Building a long-term mechanism. It is necessary to organize and guide the staff of financial institutions to go deep into the grassroots and youth, and accurately grasp the financial service needs of young people in rural pastoral areas and determine the service items by issuing questionnaires and holding symposiums. It is necessary to strengthen the supervision and inspection of activities, improve the scientific and planned work, strive to build brand activities, and build a long-term mechanism.
(3) Pay attention to publicity and guidance. It is necessary to widely publicize and actively guide, and timely release dynamic information about related activities, exchange experiences, and deepen the effect of activities through forms such as group magazines and the Internet. We should actively strive for the participation and cooperation of the news media, create momentum, form a good social atmosphere, and expand the social impact of the activities.
Scheme IV of Insurance Company's Financial Knowledge Popularization Month is to implement the spirit of the instructions of the regulatory authorities on strengthening the education on the protection of financial consumers' rights and interests, focus on improving the public's financial quality and safety awareness, and actively establish a long-term mechanism for public education services. This scheme is specially formulated by the Bank according to the Head Office's "Harbin Bank's 20xx theme publicity campaign plan for popularizing financial knowledge", the activity plan of Bank of China Industry Association and the contents of Nan Fang, and combined with the actual situation of the Bank.
I. Organizational leadership
In order to ensure the smooth development of the 20xx annual financial knowledge publicity activities and ensure the effective implementation and solid promotion of the plan, the branch set up a work leading group, which is responsible for the organization, leadership, promotion, guidance, supervision and inspection of the whole bank's publicity work.
Team leader: president of the branch
Deputy leader: other members of the leading group.
Members: heads of branches, business departments and departments.
The office of the leading group is located in the comprehensive management department and compliance management department of the branch, and takes the lead in promoting, organizing and coordinating the 20xx financial knowledge publicity activities.
II. Contents and arrangements of activities
According to the activity plan of the Banking Association and the work arrangement of the Head Office's "Harbin Bank's 20xx Series Theme Publicity Activity Plan", combined with the actual situation of the Bank, the "Popularizing Financial Knowledge Miles" activity was organized throughout the Bank from July to September this year. The specific activities and arrangements are as follows.
(1) The preparatory stage of the activity
June is the preparatory stage of the bank's "popularizing financial knowledge" activity this year. The Compliance Management Department of the branch is responsible for formulating the activity plan, organizing and urging all units to actively participate in the activity, doing well the organization and mobilization and personnel training before the activity, defining the division of labor and publicity forms of the activities in each stage according to the themes determined by the activities in each stage and the work requirements of the regulatory authorities and the Head Office, preparing publicity materials in advance, and uniformly coordinating the activities in stages and at different levels.
(two) to carry out special publicity activities in stages.
1.7. 1 is the launch date of this year's event. The branch will actively coordinate the superior resources of each unit according to its own actual situation, hold the launching ceremony of "Popularizing Financial Knowledge" on July 1, and carry out centralized publicity activities on the launching day.
2.7 months is "Payment Safety Publicity Month".
Responsible unit: Operation Management Department. The Operation Management Department is responsible for submitting the summary, briefing, pictures and other materials of the month's activities to XX Banking Association before July 30th, and copying them to the General Management Department and the Compliance Management Department.
With the continuous development of China's economy, the bank card industry has grown from scratch. By the end of 20xx, the total amount of bank card transactions in China has accounted for 48.7% of the total retail sales of consumer goods in China, with 5.06 cards per capita. Bank card has become the most important payment tool in China people's daily life. At present, various innovative products of bank cards emerge in an endless stream, innovative payment methods are constantly emerging, and the financial needs of cardholders are also growing day by day, which puts forward new requirements for the security protection of bank card payment.
Based on this, the content of this publicity month is "payment security", focusing on "improving cardholders' awareness of safe card use and building a good payment environment for bank cards", and combining with the actual situation of our unit, we will carry out multi-level and multi-angle publicity and popularization activities, including but not limited to the following categories: card storage, password security, ATM operation, POS card swiping, online payment, chip card popularization and the use of third-party payment platforms. During the activity, we will focus on the daily management and operation guidance of the staff in the lobby of outlets, place folding pages and exhibition boards in prominent positions in the lobby, play educational videos, and put them on electronic channels such as online banking, mobile banking and social media, so as to maintain the security of bank card payment, create a good card-using environment, and achieve a broader and more popular educational purpose.
March and August are "Publicity Month for Preventing Telecommunication Network Fraud".
Responsible unit: Operation Management Department. The Operation Management Department is responsible for submitting the summary, briefing, pictures and other materials of the month's activities to XX Banking Association before August 30th, and copying them to the General Management Department and the Compliance Management Department.
In recent years, telecommunication network fraud is increasingly showing the trend of industrial chain, multi-channel and spread, which seriously endangers people's property safety and legitimate rights and interests, and damages social integrity and financial harmony and stability. By the end of 20xx, through the joint efforts of the whole society, the high incidence of telecommunication network fraud in China has been effectively curbed and achieved initial results. However, with the widespread popularity of the Internet and the rapid development of information and communication technology, telecommunication network fraud is becoming more and more high-tech, diverse in forms, fast in process and concealed in crime, and the situation of preventing and cracking down is still grim.
This publicity month activity should take the way of "strike and prevent at the same time, focusing on prevention", and do a good job in the prevention, identification and disposal of telecommunication network fraud. All units should, on the basis of years of accumulated experience in publicity materials, channels and methods, pay attention to summarizing the common types, modus operandi, criminal characteristics and new means of telecommunication network fraud within their jurisdiction, and make effective use of them, formulate countermeasures and response plans, and conduct publicity and education through platforms such as halls, cabinets, computers, networks and media in time.
April and September are "Youth Financial Knowledge Popularization Education Publicity Month".
Responsible units: General Management Department and Compliance Management Department. The comprehensive management department is responsible for submitting the summary, briefing and pictures of the month's activities to XX Banking Association before September 30th.
Financial knowledge is an important basic knowledge that teenagers must understand and master in the process of healthy growth. China has always attached great importance to popularizing financial knowledge among teenagers, and it is of far-reaching significance to do a good job in popularizing their financial knowledge.
This publicity month activity should take "please come in and go out" as the main way to carry out. For primary school students, middle school students, college students and other groups of different ages to develop targeted education plans, targeted education. All units should give full consideration to students' understanding ability, and on the basis of combining the actual needs of the audience, make financial knowledge brochures, animations, posters, exhibition boards and other materials that are suitable for the characteristics of primary school students, interesting, illustrated and concise; In view of the characteristics of middle school students' broad vision and strong acceptance, as well as their rational and perceptual knowledge of financial knowledge and products, the publicity content should pay attention to flexibility and diversity. In addition to traditional propaganda methods, we should also put a lot of relevant financial knowledge into social media, campus platforms and other channels; In view of the actual needs of college students who are about to enter the society and participate in the construction of various industries, we should pay attention to the effectiveness of financial knowledge propaganda, help this group to further understand the financial industry, learn financial knowledge in depth, master financial tools skillfully, and pay attention to preventing financial risks.
Three. Activities require
(a) active preparation, comprehensive deployment.
All units of the bank should sum up the experience of previous years' activities, carefully organize, innovate and enrich the forms of publicity. At the same time, designate a special person to be responsible, coordinate and communicate in a unified way, and grasp the progress of the activity. According to the activity arrangement of the branch, prepare publicity materials to ensure the activities are carried out in an orderly manner.
(2) Establish a promotion and implementation mechanism.
Each branch will strengthen supervision and inspection, formulate activity plans, regularly check the activities of each unit, and urge each unit to carry out activities at all stages according to the requirements of activities, so as to avoid activities becoming a mere formality and ensure the actual effect of activities.
(3) unify thoughts and raise awareness.
All units should attach great importance to the protection of consumers' rights and interests, take publicity activities as an opportunity, comprehensively improve their understanding of the protection of consumers' rights and interests, and carry out financial knowledge publicity activities in combination with the work requirements of regulatory authorities and banks. The Branch will summarize and evaluate the activities carried out by each unit and their actual effects. All branches should timely deploy this year's publicity activities, ensure that all work is implemented, strengthen organizational leadership, do not go through the motions, improve the level and quality of financial services, and establish a good social image of banks.
(4) Strengthen leadership and clarify responsibilities.
All units should strengthen the organization of this publicity campaign, earnestly take responsibility, put the specific work in place, and ensure the effectiveness of the campaign. At the same time, while carrying out tasks, all units should do a good job of information feedback in time, and timely and accurately submit publicity activities and publicity materials to the office of the leading working group of the branch.
(5) Strengthen publicity and give priority to green.
All branches and business departments should adopt various ways to popularize financial knowledge and improve the effectiveness of financial knowledge popularization. Daily publicity activities include setting up publicity windows, placing publicity materials in the business hall, hanging publicity banners, and setting up special personnel to receive customers. It is necessary to use the network resources such as LED display screen, self-service equipment, LCD TV and multimedia touch screen for publicity. All units should intensify propaganda, innovate propaganda channels and broaden propaganda ideas. In addition to traditional propaganda positions such as network propaganda, community propaganda, business circle propaganda, campus propaganda, factory and mine propaganda, we should make full use of green channels such as social media, television and radio to popularize financial knowledge in all directions and from various angles, improve the coverage and arrival rate of publicity and popularization, and open up new ways to popularize financial knowledge.
Insurance Company Financial Knowledge Popularization Month Activity Plan 5 I. Activity Theme
The theme of this publicity month activity is "one more financial knowledge, one more financial guarantee". By widely publicizing banking financial knowledge to the public, we will guide the public to use banking products and services scientifically and reasonably, and enhance consumers' awareness of financial investment safety and risk management ability.
Second, the principle of activities
(1) Facing the public and going deep into the grassroots. Focus the publicity activities on communities, rural areas and schools, strengthen the popularization of financial knowledge to grassroots people, truly let residents (farmers) and students know about banks and use banking products and services, and truly let "financial knowledge enter every family" to ensure the effectiveness of publicity activities.
(two) various forms, focusing on practical results. In-depth analysis of the public's demand for financial knowledge, at the same time, the mass media, Internet and short messages are widely used for extensive coverage and in-depth publicity and popularization. According to the needs of consumers at different levels, on-site consultation, "small lecture hall" of financial knowledge, "micro-movie" and prize-winning question and answer are adopted to carry out targeted publicity for key groups.
(3) Raise awareness and cooperate seriously. Coordinate and actively participate in the publicity activities organized and led by Taizhou Banking Supervision Branch. Provide necessary human and material support and do a good job in publicity and education, public opinion monitoring, security and other related work during the event. All branches shall, according to the requirements of the Head Office, seriously cooperate with the implementation of publicity activities.
(4) Centralized publicity and long-term management. A month-long publicity service activity of "financial knowledge enters thousands of families" In order to ensure the publicity effect, after the publicity month, we should continue to carry out publicity activities to make publicity and education activities normal and systematic.
Third, the propaganda content
Focus on personal credit, debit cards, e-banking, self-service equipment, illegal fund-raising, etc. Distribute leaflets, brochures, booths and other promotional texts designed and produced by the CBRC. Play the propaganda video of bank financial knowledge on the video player in the business hall of each branch. At the same time, combined with their own reality, to carry out financial knowledge into schools (classrooms), into the community, into the countryside and other publicity and education activities.
Fourth, the specific work arrangements
(1) preparation stage (20xx June 18 to August 3 1 day)
1. Set up a leading group. In order to strengthen organizational leadership, the Head Office set up a leading group headed by Hua Yang, vice president, and members of the e-banking department, the planning and finance department, the personal business department, the corporate business department and the office heads. The office is the main responsible department. The presidents of all branches are responsible for the publicity activities of their branches, and should organize the publicity activities of their branches according to the requirements of the Head Office.
2. Prepare publicity materials. According to the characteristics of the bank and the needs of customers, choose the publicity theme, make publicity materials with their own characteristics, and show them during the event.
3. Contact and coordinate the media. It is necessary to actively contact the media and strive for support and cooperation. During the publicity service month, we will expand the coverage of activities and create publicity momentum through activities reporting, opening up financial knowledge columns, and answering questions on financial issues.
(2) Start-up phase (September 2, 20xx)
On September 2nd, 20xx, Taizhou Banking Supervision Branch will hold the launching ceremony of 20xx Taizhou Banking Financial Knowledge Publicity Service Month. The leading group of the head office should choose a place with a large flow of people as a mission point to explain street knowledge. The mission point should set up an information desk, put publicity materials, arrange consultants and organize media publicity and reporting. At the same time, banners printed with publicity slogans are hung at outlets, publicity materials (brochures, folding pages) are distributed or publicity exhibition stands are placed, publicity slogans are scrolled on electronic screens, and publicity information is released through bank websites, mobile phone short message platforms and other forms.
(3) Centralized publicity stage (September 2nd to September 30th, 20xx)
1. Play financial education cartoons at stations or business outlets.
2. Send at least one short message of "Financial Knowledge Publicity Service Activity" uniformly compiled by the Office of the Leading Group of the CBRC to customers through the short message platform.
3. Organize young backbones to enter schools, communities, villages and towns, and preach financial knowledge to students, urban residents, farmers and other specific social groups in a targeted manner to improve the effectiveness of publicity activities.
(4) Summary stage (June 20xx 10 to February 12)
After the publicity month, the leading group will evaluate and summarize the financial knowledge publicity service month in 20xx, and submit a written report to Taizhou Banking Supervision Branch before 20xx 10+00.
Verb (abbreviation of verb) Other requirements
(1) Abide by public welfare propaganda. We must strictly abide by the requirements of the banking supervision department, adhere to the principle of "public welfare" in this activity, do not take the opportunity to promote our products, brands and slogans, and do not promote financial products and services to the public in the name of financial knowledge propaganda.
(2) Make emergency plans. In the publicity activities, it is necessary to formulate emergency plans in terms of public opinion response and security, and formulate a unified consultation and explanation for hot spots and public complaints to ensure the safe and orderly activities.
(3) Exploring a long-term mechanism. It is necessary to take this activity as an opportunity to deeply explore and construct a long-term mechanism for financial knowledge publicity in this unit, and promote financial consumer education in a pragmatic, effective and sustained manner.
(4) Strengthen supervision and inspection. The leading group should strengthen the supervision and inspection of the bank's publicity service month activities, ensure the effectiveness of the publicity activities, and prevent formalism and going through the motions.
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