Women’s Day Creative Activity Theme

Women’s Day Creative Activity Theme

Like the March 8th Women’s Day activity theme, it should also be closely centered around the March 8th Women’s Day, and use March 8th and women as keywords to extend and explore the content. The following is a collection of creative activity themes for Women’s Day that I have collected for everyone, for reference only!

Part 1: Creative activity themes for Women’s Day

Women’s Day activity theme: Caring for girls’ health*** Enjoy a happy life

1. Background and purpose

Simulated hospital background:

The local area has a certain degree of popularity and reputation, and is a top-three comprehensive hospital.

The main departments are internal medicine, surgery, and dermatology.

Gynecology is relatively weak, and its advantage over gynecology in Class II hospitals lies in the attending physicians and equipment.

Planning purpose

Hospitals have always been in a battle for position, and marketing techniques have emerged one after another. The theme activities focus on four aspects: donation, free clinic, gynecological examination, and treatment discounts, that is, Promotional activities, but now all hospitals do this. Firstly, there is no creativity, and secondly, they are not very attractive to consumers. How to make innovations in the current increasingly fierce competition? I think, we should use different methods We will operate in an industry-integrated manner to enhance the hospital's brand value and connotation. Women's Day.

Expand the hospital’s local social influence and improve the hospital’s visibility and reputation among female consumer groups.

2. The core theme of the activity: Healthy women, happy companions

3. Cooperating units:

Organizers: xx Municipal Women’s Federation, xx Municipal Health Bureau

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Organizer: xx Hospital

Co-organizer: xx Ping An Company xx Bank xx School

Media promotion unit: Ruili Magazine "Everyone Health" Magazine xx Evening News xx Newspaper Health Information Weekly xx Municipal TV Station xx Provincial TV Station xx Provincial Mobile TV Station.

IV. Overall idea of ??the activity:

Launch a gynecological examination discount card in conjunction with local women’s magazines or newspapers, March 1-8.

If it is Fuzhou, then the first choice is "Fuzhou Daily" and other newspapers to deliver it to readers in the form of inserts, and at the same time advertise and promote soft articles in mass media pages.

At the same time, local television promoted it in the form of news.

Through activities, attract rural female groups to participate in activities organized by the hospital, recognize the hospital, and accept the hospital;

Take this opportunity to use campus PR activities, 2 March 7 It's Girls' Day.

Cultivate potential female consumers as reserve consumers. Because the hospital’s operating cycle is quite long, it is necessary to preemptively train the hospital brand awareness of female consumer groups in 3 to 5 years’ time, and thus tap school teachers this consumer group.

Interactively integrate gynecological projects and accident safety projects. 3 Major banks or safety companies have specialized financial products or safety products for female consumer groups.

Many salesmen and staff in banks or insurance companies are women.

Simultaneously affecting two major consumer groups, the female employees of Ping An Company and her female medical Ping An customers

The traditional preferential and exemption activities cannot be lost. 4 On March 8, most units will give free time to women. Half day off.

Because others are doing it, if you don’t do it, you will lose the market. However, as a general hospital, it cannot conduct health surveys in the name of the Women’s Federation and the Health Bureau like the Maternal and Child Health Hospital, nor can it conduct health surveys in the name of a specialized women’s hospital. In that way, it serves a small number of people, so it should be promoted on a large scale and operated on a small scale to create specific projects for specific consumer groups

　3.8 Women’s Day, in this festival, as a man, more or less There will be an imbalance, and at this time, few media or units pay attention and care to men.

In response to this phenomenon, the hospital launched a harmonious family card. This card was delivered to the woman who came to our hospital for treatment on March 8 and to the man with whom she had a good relationship. The following Saturday Or on Sunday, there will be a men's care special event.

5. Promotional activity strategy:

The first phase: introduction period (news momentum and market warm-up period) February 15th - March 8th

In addition to the characteristics of Women's Day and the nature of our hospital as a general hospital.

, and at the same time, through the publicity and hype of the event itself, the hospital's strength, service characteristics, expert equipment, etc. were fully publicized, and news hype and its own newspaper were used to create momentum to drive the smooth development of the event.

Publicity goals: Make every effort to shape the property image, provide news preparation and market warm-up before holiday promotions.

Arouse the attention of the target audience, create a market and create a good on-site atmosphere.

Happiness is a long-lasting companion? Promotion? Health is happiness? This concept. Promotional techniques: Introduce the core theme of this event? Healthy women.

Publicity strategy:

1. Health section of local mainstream mass print media.

Set up a column to publish information on women’s healthy diet in the name of a hospital health consultant

2. Local mainstream mass print media will publish relevant soft articles, supplemented by a small amount of hard advertising.

Because news is more important than advertising, we used local TV media to promote the event in the form of news for three days from March 6 to 7 8.

The interest rate is low and the audience is easy to believe, and the reach rate of the information is much higher than that of advertisements

For example, "Ruili" or health magazines join forces, 4 Extension: 1. Cooperate with local Or a well-known women's magazine.

In exchange for the number of pages subscribed, for example, if you subscribe to 200 volumes, you will receive four pages.

Two of the pages are used to promote the image of the hospital, and the other two pages are used to promote 6 pages of activities in the form of vertical advertisements on the right side of the magazine. The discount card produced by our hospital is pasted on the back cover. Hospital patients enjoy preferential registration, registration fee reduction, free gynecological examination and other discounts.

The subscribed magazines are used as gifts by the hospital to the hospital’s major female customers

The three parties benefit? The principle is based on the principle of mutual benefit.

Cooperate with other units to promote our hospital and provide discounts to female employees of the cooperative unit. With the work permit of the cooperative unit, patients who come to our hospital for treatment can enjoy preferential policies such as registration fee exemption, or Give small gifts as promotional products

The second stage: heating period (market heating up) February 25th - March 5th

The operation cycle is long, and the hospital project is a long-term one.

And it has obvious regional characteristics.

The Women’s Day event is a short-term activity. We must establish the guiding ideology of “quick fix”. Once March 8th is over, who will make a fuss about Women’s Day? At the same time, the hospital also has its own business and cannot Let the March 8th Festival activities be a drag.

But for the entire hospital, we must be prepared for a protracted war.

According to the characteristics of this period of market heating up, start to establish strong promotion and sp activities.

Stage goal: seize market share as soon as possible.

Marketing strategy:

Supplemented by event marketing, publicity strategy: mainly newspapers and TV advertisements.

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sp Activities:

1 During the March 8th Festival (February 25th - March 25th), all female bank card users of cooperative units, 1 join hands with local banks.

When you come to our hospital for medical treatment, if the medical fee you bring is not enough, you can pay in installments (2) For female employees of cooperative units, we provide preferential and mutually beneficial group gynecological health examinations.

2. Cooperate with local insurance companies to interactively integrate gynecological examination projects and accident safety projects.

In other words, interact with gynecological examination discount cards and accident safety cards. Donate to the insurance salesperson and her customers

Simultaneously affect the two major consumer groups, female employees of Ping An Company and her female medical Ping An customers

3. Women’s Day will be held on March 5th and 8th. Special health lectures.

Attract intellectual women to attend lectures in the province and cooperate with the province.

Distribute promotional materials and discount cards produced by our hospital

The third phase: Main promotion period from March 6th to March 8th

Phase goal: Emphasis on service to improve image

Make rapid adjustments in all aspects. Phase goal. Summarize experience through sales feedback in the first two stages

Including price, payment method, promotion techniques, promotional packaging, etc., in order to be more in line with market demand. The promotion speed in this stage can be slowed down in time to connect with the first. The reputation established in the stage gradually reaches the stage goal.

Marketing strategy:

Use image advertising, testimonials, selling point advertising, and reminder advertising to form promotional advertisements. Publicity method: newspapers. Mainly advertising.

At the same time, we will cooperate with short-term promotional activities to solve actual problems and contradictions.

sp Activities:

1 March 7th Girls’ Healthy Campus.

The theme of the activity: Caring for girls’ health and enjoying a happy life

Take this opportunity to organize PR activities on campus. March 7 is Girls’ Day.

Cultivate potential female consumers as reserve consumers and negotiate with campus clubs before February 10.

Establish the theme of the event, plan the plan, and produce corresponding pp bags, roll-up banners and other promotional materials. On-site promotion of discount cards to girls.

On March 7th and 8th, hospital gynecologists and health nurses will be assigned to conduct health science promotion and special lectures on women’s health in cooperative schools. ? Chapter 2: Women’s Day Creative Activity Theme

Women’s Day Activity Theme: Healthy Beauty, Beautiful Life

1. Activity Time: March 8

2. Activity target: all female employees of the company

Activity 1: Warm condolences

1. Activity method and purpose: The company’s gratitude to employees and the best holiday through thank-you letters and heartfelt cards best wishes to every female employee.

Activity person in charge:

Activity 2: Beauty and health lecture

1. Purpose of the activity: Let employees have more professional beauty and health knowledge, and better to show the image of a person.

2. Activity method: Invite beauty professionals to give beauty lectures

3. Activity time: March 8 morning: 9:00-11:00

4. Activity targets: Departments and Maid employees

5. Activity person in charge:

Activity 3: Mountain climbing competition

(1) Purpose of the activity: response Departments at all levels have called for "National Fitness" to organize female employees to go outdoors to breathe fresh air, cultivate their sentiments, and benefit their physical and mental health.

(2) Activity location:

(3) Activity time: March 8 afternoon: 14:00-17:30

(4) Activity Target: All female employees of the company

(5) Activity person in charge:

(6) Itinerary:

1. At 14:00 in the afternoon, all female employees will The company's new building is concentrated and we set off together.

2. At 14:50, we arrived at the foot of the rock mountain.

3. At 15:00, the mountain climbing competition begins.

4. At about 16:00, we reached the top of the mountain.

5. Return to the bottom of the mountain at 17:30.

(7) Notes:

1. On the day of the event, employees participating in the event are required to wear sportswear uniformly issued by the company for easy identification. Intern employees can wear their own sportswear. .

2. During the competition, in narrow sections of mountain roads, when overtaking is required, the overtaking must be done while ensuring safety. The person being overtaken must give courtesy to the person overtaking from behind, and must not deliberately dodge to the left or right in front. Move to prevent those behind from overtaking.

3. During the competition, you are not allowed to push, pull, squeeze, mix, throw or other dangerous actions towards other personnel and other behaviors that hinder the movements of others.

4. During the event, please protect the environment, obey order, and pay attention to safety.

(8) Reward method:

There will be a winning prize in this competition, and the top three will be rewarded.

One first prize winner will be awarded a table tennis racket;

One second prize winner will be awarded a badminton racket;

One third prize winner Name, get one as a reward.

(9) Others:

1. Competition route:----The top of the mountain.

2. Item preparation: mineral water, emergency medicines

3. In order to ensure the safety of personnel, all participants in the competition must obey the leadership and guidance of the General Department, vehicles and items, etc. Unified command and dispatch.

4. Unfinished matters will be notified separately.

? Chapter 3: Women’s Day creative activity theme

Women’s Day activity theme: Beautiful Women’s Day, so and so is happy to meet

1. Activity time: xxx year March 8

2. Activity location: XX hotel

3. Activity theme: Beautiful Women’s Day, happy date with XX

4. Activity content :

Activity 1: Each store will promote three to five spring beauty and health dishes according to its actual situation during the activity, and display them on the booth.

Activity 2: On March 8, the first 38 female customers who come to our store to spend money will be given free small gifts, beauty soup, etc. according to their own store conditions. Each store must register and keep financial records.

Activity 3: Use the SMS platform to send information about the Women’s Day activities of a certain hotel to stably maintain old customers. The text message content: ?Beautiful Women’s Day, so-and-so is happy to meet you! In this warm holiday, so-and-so A hotel celebrates Women's Day with beautiful food and delicious food! Various health and beauty packages are presented wonderfully.

Activity 4: Hang banners at the entrance of each store, content: ?Beautiful Women's Day, so and so is happy to meet?

5. Precautions

1. Each store treats its employees Provide training on relevant knowledge, proactively remind guests when dining that day, and send holiday greetings.

2. On the day of the event, coupon activities and point card activities will be carried out normally.

VI. Relevant requirements

1. The planning department is responsible for making banners and delivering them to each store before March 7.

2. Each store must report the list of new customers to the company's planning department on March 9, so that the planning department can return to the customers in a timely manner to understand the progress of each store's activities. ?;