What activities in Tmall Store have higher exposure?

Since we are old customers, we are loyal to the store, with high repurchase rate and high conversion rate. Therefore, when doing activities, if these old customers can be brought back, the effect of the activities is equivalent to getting twice the result with half the effort. So, how should we let our old customers know that our store has done activities?

1, SMS. SMS is the easiest and quickest way to convey shop activities to old customers. It is not only convenient to use SMS to brush the sense of existence in front of old customers, but also because more and more people buy things through mobile phones. Of course, using mobile phones to inform buyers that there are activities in the store, and whether the content attracts buyers, it is definitely necessary to make some efforts to ponder.

2, micro-amoy. Weitao is also a place where old customers gather. Only buyers who have seen our store, bought it and liked it will be interested in paying attention to the store micro-amoy. Although the initiative of micro-amoy is in the hands of buyers, if micro-amoy information can be sent frequently, the number of babies exposed to buyers will not be less. For shops that don't even send micro-amoy, don't complain about why the repurchase rate of old customers in the store is low and the wireless traffic is low. Since the role of micro-amoy is so powerful, it is of course inevitable that the store wants to "bluff" when doing activities. However, the limitations of micro-amoy information are smaller than short messages. You can send pictures or more words to introduce the activities in detail.

Trick 2: attract new customers

If the store wants to grow, it must be a new buyer, and the new buyer has never bought the treasures in the store, and basically will not enter through independent visits, and more will enter through natural search, through train, drilling exhibition and so on. Baby, how to attract buyers in this respect is the most direct picture we show, promote and put in.

1, drilling profile. Some booths have large drill drawings, which can not only accommodate models and words, but also show the specific content of activities, such as theme, time, discount and so on. Of course, you can't add a lot of words and treasures to the picture just because the picture of the drilling exhibition is big, but you should express the key content of the activity. Don't add too many useless and tedious words, which will make the words appear cumbersome and make buyers feel that they don't know which to read.

2, baby main picture, through train map. The picture size of these two parts is generally the same, and the picture space is small.

Shop activities are an important part of supporting shop flow and turnover. But it is essential for sellers and friends to spend energy on shop activities. Seize every opportunity that can be displayed in front of new and old customers. Only by letting more people know about your activities is the starting point of success.