5 regional work plans

Plan regional work 1

I. Management ideas of regional stores

I. Plan for completing tasks in 2xx year, and task decomposition analysis.

second, the way to ensure the completion of the task:

1) impress customers with services and safeguard old customers.

2) Enhance the sales skills of shopping guides: strengthen training and apply it correctly to actual sales. Increase the backbone of the store.

3) unify our thinking, keep an eye on the objectives and tasks, and work hard in one place.

4) strengthen external publicity and increase new customers.

5) Optimize inventory and strengthen the out-of-stock awareness of shopping guides.

6) Learn more about timely social team activities, seize the opportunity and tap potential group buying customers.

7) The company will hold some activities, and we will try our best to seize the opportunity to increase sales.

marketing plan

1. 2xx annual promotion plan: March 8th Women's Day: activities that are beneficial to women on the basis of trade-in activities (for example, you can enjoy the lucky draw when you buy women's trousers on March 8th) May 1st: Activities with the company. Father's plot, Mother's Day: A customer who bought trousers for his parents on the day of the festival was given a gift by Baiyuan trousers industry for his parents.

second, customer management throughout the year

a. vip customer management:

1) send blessing messages on holidays and birthdays;

2) inform the store in time when new products arrive in the season;

3) inform the company of any activity in time;

4) classify customers who consume frequently and many people use one card

b, ordinary customer management: promote ordinary customers to vip as soon as possible (often remind customers how many points they need to be promoted)

c, special customer management:

d, group purchase customer management:

II, training

I. Courses to be developed by regional managers.

third, the internal training plan for four quarters in the region

fourth, the goods training plan for different positions in the store

third, the regional product inventory management

first, the different display and promotion plans of different stores in the region at different prices, out of stock and new products. (attached table)

second, how to define the product positioning of each store in the region and the analysis of product differentiation. (Attached Table)

Division of regional work plan 2

1. Market environment survey

According to your own region, conduct a detailed survey in advance to understand the population, quality, investment atmosphere, awareness of Guoxin brand, the focus of economic development, the positioning of the region, bank outlets and the business development of surrounding brokers in the region.

second, swto analysis

first, advantage analysis

the advantages of Guoxin brand: Xinwang, Financial Management, Golden Sunshine Securities Account, Golden Sun, Fortune Weekly, with high account opening efficiency, and accounts can be opened every day, and the scale of a single business department is relatively large.

personal advantages: I graduated from finance with a bachelor's degree, so I have certain professional background advantages; Moreover, I have invested in the capital market for four years and accumulated some experience and some analytical skills; I hope I can provide some help to the team members in this respect.

Second, the analysis of disadvantages

The number of business departments is relatively small, the accuracy of stock recommendation is relatively low, and the quality of some account managers needs to be improved; In addition, some new account managers generally have incomplete and unprofessional professional knowledge.

Third, the number of stock investors in some enterprises and institutions is not large, and the Foshan market is still not saturated, and the potential for opening new accounts is still great, especially in remote areas. Fourth, threatening to fight a commission war between major securities firms, this is a kind of poison to quench thirst, just like the TV industry fought a price war in those days, and the winner was geometric! Nevertheless, other brokers have price advantages, so we should foster strengths and avoid weaknesses, and strengthen staff training.

Third, formulate action plans and marketing strategies (key points)

First, maintain and operate bank outlets?

second, outdoor camp?

third, explore new channels

fourth, cooperate with other units?

V. Providing certain incentives

VI. Strengthening communication with employees

IV. Team management

The transformation from sales to management. Help the account manager to determine the monthly action goal. Fully support the development of account manager business. Help some excellent account managers become team stars and set an example for everyone to learn. Sharing and exchange of experience. Improve the enthusiasm of account managers. A team should have three elements to be called a team: first, the goal should be concentrated; second, the relationship should be harmonious and mutually supportive; and third, the working methods should be consistent and flexible.

V. Learning and improving one's own ability

Take part in some learning about communication and management knowledge;

I pay attention to the stock market and keep learning;

learn from customers through communication and contact with them;

VI. Exploration of team culture

As the soul of a modern enterprise in the 21st century, team culture is the key for an economic subject to achieve sustainable development. As for how to explore a team culture suitable for ourselves, I will establish an efficient and positive team as soon as possible through observation, communication and exchange, and explore a culture suitable for my own team.

Plan 3

In a blink of an eye, 2xx has already finished unconsciously, and 2xx has come quietly without interest. As a grass-roots employee of the company, it is also a good time to spend the last three years. You should learn to reflect, self-reflect, criticize and self-criticize. The following is my summary, progress and shortcomings of 2xx.

2xx's progress

I came to our company in March as early as 2xx, and I have never been in contact with and learned about this kind of industry and the nature of my work before. However, in this big family of our company, my brothers and sisters have helped me and tolerated me. In the process from strangeness to understanding, I have made a little progress and grown up again. I thank the people for thanking the party and the organization for training me. I am very grateful and grateful for this. Okay, nonsense.

1 I am familiar with the company's workflow

I remember that when I first came to the company, I was a little girl who didn't know anything about Mao Mao. I didn't know how to borrow goods, how to enter accounts, how to pay money, and how to reduce goods. Everything was in a mess. It was all the sisters in the company's administrative department who always helped and tolerated me, which made me familiar with these processes step by step. Therefore, for Although sometimes they will scold me and yell at me, I know that everyone's expression is different, and this is also a different expression of their love and love for me, so here, thank you deeply! !

2. Understand the location of each store in the market and the boss's temperament

Because I have been engaged in the baby care industry before, I am not very familiar with the geographical location and boss of each store, even I don't know where it is. Some places are all on the road because they can't be arranged reasonably, which wastes time and energy. Therefore, for this progress, I would like to thank zz, zz and zz for their help. With their patient and tireless help, I gradually became familiar with the geographical location and reasonable route of each store. Secondly, thanks to the sisters and brothers of the company, I won't describe the names one by one, and everyone understands them. With their help, I learned to deal with the boss and learn to correctly express the company's various policies on the market. This is really a great progress for me before. I used to express that it was really lacking. Sometimes I was in a fog, so I sincerely want to say thank you for these progress! !

Second, the shortcomings of 2xx

I won't talk much about the shortcomings. I have summed up two points, namely, casualness and expression

1 casualness

Anyone who knows me probably knows a little about it, whether it's about people or things or work, it's a little too casualness. How to put it, I just work hard when I'm in a good mood. I think it is very incorrect, no matter for work or things, I am not correct. I should keep an optimistic attitude towards any work and anything, and I can't let my thoughts be dominated by emotions. However, as the saying goes, there are always two or three disappointments in life. Therefore, we should adjust and correct this bad mood every once in a while, and strive to face a new day and a new job with a healthy attitude and attitude towards life every day!

2 to express

is the same sentence. Anyone who knows me, or who has spoken to me, knows that I talk a lot. Hehe, this is not an advantage, even though it is not a shortcoming, especially if I talk a lot. I don't know what to say. I really have a deep feeling about this. As the saying goes, disaster comes from my mouth. I often rush to express myself before I think about it, so it always makes people in a fog, and it also makes me in a fog. Even, it is easy to offend people and make people angry. By the way, I feel immature, or it is the feeling of a child, which often makes people unable to pay attention to the problems I express. Therefore, in the future, I must speak and express my thoughts clearly, and strive not to be as awkward as before!

Third, the plan of 2xx

In 2xx, I hope to be more familiar with the customers in my region and develop more new customers, strive for more progress and by going up one flight of stairs, and then get rid of my habit of doing things casually and my lack of expression. Please ask leaders to supervise and guide me in time, and criticize me if there are any shortcomings ~

Finally, at the end of 2xx and the beginning of 2xx, I will

planning regional work plan 4

the most important job of a regional sales manager is to issue a marketing work plan. Unplanned sales are blind sales. Salespeople don't understand the marketing priorities of enterprises, or even where the product growth points are, and do simple sales promotion work mechanically day after day. At the same time, the randomness of sales management and the changeable sales policies can easily lead to the instability of marketing teams and market chaos. It is difficult to evaluate the performance of salespeople and they are caught off guard in the face of competitors' attacks. Only under the guidance of scientific planning, can all departments carry out marketing work in an orderly manner, clarify sales objectives, work priorities and efforts, improve work efficiency, and make full use of various favorable factors to tap market potential and ensure the completion of marketing tasks assigned by enterprises.

1. The problems that must be solved in the marketing plan of the regional manager include the following contents:

1. Deploy the sales target and arrange the sales plan. Although the sales target of regional market is usually formulated and issued by the marketing department of the enterprise, the sales manager can make appropriate adjustments according to the actual situation in order to ensure the completion of the sales target issued by the enterprise. Sales target and plan are the primary indicators to assess the performance of sales staff and the cornerstone of the whole marketing plan. Deploy the sales target, that is, on the basis of objectively analyzing the market situation and sales situation of each district, decompose the sales target of the whole regional market into each district; Arrange the sales plan, that is, according to the factors such as sales off-peak season, market development progress, sales growth, etc., decompose the sales targets of regional markets and districts into various months or quarters. Distribute sales and sales indicators, which can reflect the growth of sales and market share.

2. Put forward the profit target, and introduce the expense and control plan. Sales with quantity but no quality are unprofitable sales. The regional sales manager should carefully analyze the financial statements and business statements, and put forward profit targets in combination with sales targets, average gross profit, sales expenses and other factors. In order to improve the average gross profit, the sales manager can divide the products he operates into certain categories, such as high-profit varieties, low-profit varieties, low-profit or unprofitable varieties, increase the sales and market investment of high-profit varieties, appropriately reduce the sales investment of low-profit varieties, or even cancel some low-profit or unprofitable varieties.

Although the sales expenses are greatly influenced by the market and other factors, it can be controlled by planning. The main contents of the sales expenses and control plan should include: advertising and publicity expenses, promotion expenses, wages, bonuses and welfare expenses, sales channel (customer) expenses and other operating expenses. The proportion of sales in the whole region or each district should be controlled, and the specific provisions of expenses should be made clear, and the cost control status should be included in the performance appraisal of sales personnel in each district.

3. Payment withdrawal plan. Release the requirements and specific indicators of payment withdrawal to all districts and sales personnel, emphasizing the aspects of adjustment and the methods linked to the performance evaluation of sales personnel.

4. product strategy implementation plan. Put forward which products to focus on, which new products will be listed soon and when they will be eliminated, and make a detailed analysis, so that sales staff can fully understand the company's product strategy, so as to make full use of market resources and give full play to the company's internal potential.

5. Implementation plan of price strategy. Price is the most sensitive factor in marketing, so it should not be changed frequently. However, the implementation and the effect of market feedback should be summarized, and the prices of some products that are not suitable for market conditions should be adjusted locally.

6. channel strategy implementation plan. Specific plans should be made to develop new channel growth points, or to develop the undeveloped market in the region, or to optimize the distribution network, adjust some dealers or adjust their policies, cooperation methods and treatment, and issue new dealer agreements.

7. Implementation plan of promotion strategy. Make specific plans on how many large-scale channel or terminal promotions will be arranged this year, when and within what scope, and the cost.

8. Advertising and publicity plan. Including all kinds of media advertising plan and cost plan, the company's promotional materials variety and available quantity arrangement plan, etc., clearly leading advertising, publicity means and its operation process.

9. Market sampling objectives and plans. Clarify the distribution rate and sampling rate targets of our products in each market area in the region, as well as the sampling implementation and assessment plan in each stage of the market.

1. Marketing training plan. Adjust the district supervisor or sales staff who need to be adjusted, and make a specific plan for the formal marketing training time.

11. Performance appraisal plan. Optimize the method of salary calculation, make specific plans and publish them to serve the implementation of marketing plans.

2. To make a comprehensive and operational marketing plan, we must follow some basic principles:

1. Supply and demand for the market.