Brief introduction to the development of SF Express

Brief introduction to the development of SF Express

Introduction: SF Express is a Hong Kong-funded express delivery enterprise mainly engaged in international and domestic express delivery business. Established in Shunde, Guangdong on March 26th, 1993. Do you know the corporate profile of SF Express? The following is a brief introduction of SF Express I brought to you, hoping to help you.

Since the full opening of the logistics market in China, international express delivery giants have entered the China market. At the same time, private express delivery companies are also developing rapidly and competing with foreign companies. In the fierce market competition, there are many excellent private express delivery, such as Shentong Express, ZJS, SF Express and Zhongtong. But when many companies are fighting price wars, SF is like an alternative in private express delivery. It did not lower its own price, but insisted on its relatively high price. Even so, it is still the first choice of many people, and it can be described as the leader of domestic private express delivery.

SF was founded in 1993, and initially only carried out express delivery business between Guangdong and Hong Kong. 1996, SF began to set foot in the domestic express delivery market. Starting from Shunde, SF Express expanded its network outside Guangdong Province, first gaining a foothold in the Pearl River Delta, and then began to develop into the Yangtze River Delta, further entering East China, Central China and North China. So far, SF has built three distribution centers, nearly 100 transit points and more than 2,000 business outlets nationwide, covering nearly 200 large and medium-sized cities and more than 900 county-level cities or towns in 3/kloc-0 provinces (Qinghai Province and Xizang Autonomous Region have not yet been opened). Not only that, SF is gradually extending its reach to more fields. In 2007, SF set up business outlets in Taiwan Province Province, covering major cities in Taiwan Province Province, such as Taipei, Taoyuan, Hsinchu, Taichung, Changhua, Chiayi, Tainan and Kaohsiung. In 2008, through the cooperation with Russian SF Company, some cities in China, such as Beijing, Tianjin, Jinan, Qingdao, Yantai and Hebei, and some cities in Northeast China have been able to send express mail to Russia. Operation mode analysis

First, the key internal advantages of SF Express enterprises

(1) Speed: SF Express packs and weighs the mail. There are not too many restrictions on express delivery requirements such as size, but mainly engaged in regional business. Compared with foreign express delivery companies, they are familiar with the route. Whether it is the same city express or intercity express, SF Express is about 50% faster than related EMS.

(2) High flexibility: From the service point of view, private express delivery implements door-to-door service. Hand-over, door-to-door collection, delivery and collection, can send someone to the customer's office to provide express service for large customers. Domestic private enterprises give full play to the advantages of enterprise mechanism and localization, vigorously promote the national door-to-door small packaging business, and seize market opportunities before the domestic small packaging market is fully liberalized at the end of 2005.

(3) Private charter flights

SF has eight charter flights between Beijing, Shanghai and Shenzhen. These three places are SF's distribution centers, namely North China Distribution Center, East China Distribution Center and South China Distribution Center, which radiate northeast, northwest, east China, central China, south China and southwest China respectively. After the express mail is distributed through these distribution centers for the first time, it will decide whether to transfer or participate in the transfer of trunk trains according to the distance of the destination of the goods. Now SF's private charter has increased to 13, and SF has bought its own plane. Is it true? Hongtu Airlines? Its students (6 from Courier) have received pilot training at the Civil Aviation Institute.

(4) Safety

The damage rate of SF's goods is one in 100,000, which is the lowest in the same industry. Every courier company may bring inconvenience to customers, but we will seriously consider which company's service to use. Value determines price. It is recognized that SF Express is high in price, fast in speed, safe in goods and good in service. Only rational consumption can get good returns.

1, system tracking

After SF's customers dial 40081111/to place an order, SF's distributor's mobile phone and HHT handheld computer terminal will receive a text message. The delivery staff will contact the customer to pick up the goods according to the contents of the SMS. From the moment he receives the text message, he must get back the ticket express within one hour of 1, otherwise it will cause? Exceeding the standard? . When sending the mail, when receiving the express mail from the point manager, the recipient must deliver the express mail within 2 hours, otherwise it will also cause? Exceeding the standard? . This is SF's take one and get two? Rules. If each express ticket exceeds the limit, the dispatcher will be deducted, and the dispatcher can only get 20 points a year. If 20 points are deducted, the person must leave SF. This is why the dispatcher is in a hurry. The purpose is to provide customers with unlimited value in a limited time. The customer's express mail can be tracked on SF website, or can be inquired through 40081111/customer service. Express mail can also be monitored on the way from the distribution department to the distribution field and airport. Because these transport vehicles are equipped with GPS global positioning system, the vehicles must travel according to the specified time and route, otherwise they will call the police and the management will ask questions.

2. Product advantages

Fast and effective service, from the time when the customer places an order to the time when the courier comes to collect the express mail, can be completed within one hour, and from the time when the courier arrives at the SF operation outlet to the time when the courier comes to the door, it can be completed within two hours.

3. Safe transportation services:

Self-operated transportation network: provide standard, high-quality and safe services. With its own special plane, powerful aviation resources of more than 400 routes and huge ground transportation network, it ensures that all links are delivered by the fastest route to realize express delivery? Collect it today and arrive tomorrow? (The corresponding working days will be increased in remote areas).

4. Advanced information technology. SF uses the information monitoring system hht handheld terminal equipment and GPRS technology to monitor the whole process of express delivery, so as to ensure that express delivery is delivered safely on time.

Advanced call center: With the help of CTI integrated information service system, customers can quickly realize the functions of manual, self-service order placing and express mail inquiry through the call center.

Convenient and fast online self-service: customers can log on to SF website at any time and enjoy online self-service ordering and inquiry services.

Flexible payment and settlement methods: sender payment, destination payment, third-party payment, cash settlement, monthly settlement, transfer settlement and cheque settlement.

Second, the main internal disadvantages of SF.

(1) The express service is not standardized, the business scope is narrow, the service attitude is not good enough, the responsibility is shirked, the express quality is not guaranteed, and even the entrusted express mail is lost or damaged.

(2) Logistics information technology. On the technical level, SF Express has developed an industry-leading information system, which realizes the information monitoring, tracking, query and resource scheduling in the whole process of express mail circulation. However, there are still many problems, such as the lack of immediate and effective information sharing between departments, resulting in the lack of close contact between business links, the relatively slow response between departments, and sometimes the phenomenon of untimely query reply, delayed delivery, mail loss and so on.

(3) Some sudden and urgent things cannot be solved immediately, the system is inflexible, the sensitivity is poor, and the client's response is not fast enough.

(4) The business process of SF Express is roughly as follows: the customer sends the express mail-the company arranges the delivery department to cooperate with the delivery-the internal data processing of the company-the delivery department arranges the delivery after receiving the order-and delivers it. This operation of skipping the process makes all links of the company's business process lack of effective connection, which delays too much time between links and also causes the cost to rise.

(5) At present, SF's personal consumption business including online shopping only accounts for about 65,438+00% of the total business. It is not conducive to its development in e-commerce, and may lead to talent shortage and future business expansion.

(6) The development of express delivery industry has just started in China. The marketing level of domestic express delivery company (SF) is not high, and there is no decent marketing department and excellent marketing personnel. The market positioning and price of products are high, but the service quality and price do not match.

(7) The level of informatization lags behind, the compatibility and coordination between express delivery systems are poor, there is no unified express logistics information platform, and the level of system visualization is low, which seriously restricts the improvement of operation efficiency and service quality of private express delivery enterprises in China. As a downwind enterprise of domestic private express delivery, this problem is inevitable.

Third, the important external opportunities for the development of SF Express enterprises

(1) Economic aspects.

At present, two-thirds of the world's top 50 multinational purchasing groups have entered China, and the purchase amount in China has reached more than 20 billion US dollars. By 20 10, the scale of China logistics market will reach1197.2 billion yuan, with an annual growth rate of 20%; At present, the express delivery market is 20 billion yuan, with an annual growth rate of over 30%; In addition, China's logistics industry was completely open to foreign investment at the end of 2005.

(2) Logistics development in China.

There is a linear positive correlation between the development speed of logistics scale and the development speed of express delivery market. In 2006, the total amount of social logistics in China reached 59.6 trillion yuan, a year-on-year increase of 24% at current prices, which still maintained the advantage of rapid growth. The logistics industry is closely related to the operation of China's national economy. With the transfer of global manufacturing to China, China's industrial production shows an expanding trend.

(3) The rapid development of e-commerce.

In recent years, B2C and C2C are one of the important factors to maintain the rapid growth of the express delivery market. ? Online shopping? The ever-increasing transaction volume and the ever-increasing number of transactions provide space for the sustainable development of express delivery. According to the statistics of CNNIC in June 2008, the total number of online shoppers in China is 464 1 10,000. In 2009, China will surpass the United States to become the country with the largest number of Internet users in the world. ? Online shopping? Gradually become a consumer, especially young? Gens? (? After 70, 80 and 90? ) Is the mainstream way of daily shopping expected? Online shopping? It will provide 25,000 to 300 million pieces of market space for e-commerce express mail.

(4) Improvement of transportation conditions.

The comprehensive transportation system consisting of railways, highways, waterways, civil aviation and pipelines promotes and complements each other, forming a more perfect transportation network system, which has made new contributions to promoting national economic and social development and meeting the growing consumer demand of the people.

Fourthly, the important external threats that SF Express enterprises are facing at present.

(1) An open and attractive international express delivery enterprise. International express companies landed in China in, and enjoyed some preferential policies according to the State Council regulations and China's commitment to join the WTO, which also made them faster in China.

The rapid development provides conditions, which poses a serious threat to China's private express delivery enterprises, especially international business. At the same time, international express delivery companies have been leading the international express delivery market in China by virtue of their network advantages and brand advantages.

(2) Postal franchise. Postal Express (EMS) belongs to China Post, and it can enjoy the same national preferential policies as postal service when operating domestic and foreign express delivery business. The current laws and regulations are too principled about the postal franchise business, which leads the postal department to expand the administrative monopoly ability and extend the franchise to the express delivery market by using the power of interpretation and entrustment given by law in the name of maintaining communication security and undertaking universal services. This has hindered the healthy development of private express delivery enterprises in China to a great extent, and made private enterprises lose many opportunities for fair competition.

(3) The transportation system is not perfect. China's express delivery industry has entered the stage of large-scale development, but it is difficult for express delivery enterprises to complete all the delivery services of the whole network by themselves and rely on other social transportation systems and service systems, thus greatly affecting the efficiency and quality of express delivery and reducing the credibility of private enterprises.

(4) Peer competition. As a different courier company in the same industry, there must be competition in business. There must be differences in the company scale, relationship network and marketing network of various private enterprises, and unfair competition behaviors such as grabbing customers from each other and grabbing customers at low prices sometimes appear.

(5) Competition from foreign express companies. With the full opening of the express delivery market in China. With abundant funds, rich experience, advanced technology and excellent talents, international express giants headed by DHL, FedEx, UPS and TNT have entered the express delivery market in China, occupying 80% of the international express delivery market in China, which has brought great pressure to EMS, which operates international express delivery business. Private express delivery companies are even more difficult to share a piece of cake. In recent years, they have extended their tentacles to the domestic market, developed their domestic network rapidly through joint ventures, mergers and acquisitions, and made full preparations for seizing the domestic market in China as soon as possible. Analysis of SF Express Operation Mode

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