Local use of short messages

Short message service is the most popular mobile phone service at present. In 2004, it was estimated that about 50 billion short messages were sent every year in the world (almost 1 people may send 100 short messages). If the charge per SMS is about $0.65438 +0 yuan RMB, telecom operators will benefit from it by $5 billion. In 20001year, only 25 billion short messages were sent, while in 2000, only1700 million short messages were sent, which increased quite rapidly. According to statistics, SMS is especially popular in Asia, Australia and Europe, and even a new verb "Texting" (meaning users who only communicate through SMS) has been developed in English. In Chinese mainland,-{zh-cn: SMS; Zh-tw: Short messages are often called "short messages", which bring the most profits to telecom operators. In 200 1 year, the number of short messages sent exceeded 654.38+08 billion. 1﹚

A considerable number of people who love SMS are young people in metropolitan area, and telecom operators also provide them with a particularly cheap SMS charging scheme. For example, in Australia, each short message costs only 0.2 to 0.25 Australian dollars, but the cost of voice mail jumps from 0.4 yuan Australian dollars to 2 yuan Australian dollars per minute.

South Asia

The most frequent texting group is probably in South Asia. Singapore's telecom operators provide the number of free short messages every month, and a user can reach hundreds. Even if the number exceeds this toll-free number, a short message only costs S $0.05 to S $0.07. The cost in the Philippines is almost in this range. According to statistics, in 2003, the number of messages sent by Filipinos was 2,300, making the Philippines the most popular country in the world.

Europe

Europe is the popular area of short message after South Asia. In 2003, Spaniards sent about 50 short messages every month, while users in Italy, Germany and Britain sent about 35 to 40 short messages every month. In these countries, according to the monthly rent plan, the cost of a text message ranges from 5 to 25. Cents; French users don't often use short messages, and one person sends about 20 messages a month. Under the same GSM system, the reason why French users seldom use SMS may be that telecom operators Orange and France Telecom are the only ones, and there is no promotion competition, which leads to the low cost of SMS. However, telecom industry analysts also believe that French culture has a great influence. Short messages are for quick and short communication, which is quite different from the traditional long and slow communication rhythm in France.

United States of America

In America, SMS service is very limited. A short message usually costs $0.05 (many telecom operators only provide users with a limited number of low-cost short messages a month). According to the statistics in 2003, Americans only sent 13 short messages a month, which may be due to various reasons. For example, without the promotion of "500 free short messages", users can enjoy unlimited calls in the network and free calls at special times. In addition, there is a special service of "walkie-talkie" similar to wireless walkie-talkie. Moreover, it is the latest technological progress that different telecom operators can exchange short messages, which also depends on the user's voluntary application (﹙opt-in service﹚). At present, the relatively new short message culture in the United States is that some TV programs have opened short message voting services, initiated by AT&; T Telecom took the lead in opening the scheme, and selected emerging singers in the singing competition program "American Idol", and they could vote by SMS.

Northern Europe

In the application of SMS voting, there are some unique phenomena worth mentioning. In the Nordic country of Finland, some TV channels provide "﹙SMS Chat﹚" service, and the program group sends short messages to multiple users and plays the short messages they send back on TV, which can avoid the situation that viewers send dangerous goods to TV stations in reply in the past. This new model has also affected the game entertainment industry, including strategy and riddle games, or developing games, and has begun to use SMS to make more interactive changes. Most short messages cost 0.5 to 0.56 euros, and a game may need hundreds of short messages to break through. From June 5438 to February 2003, Finnish TV channel MTV3 created a Santa Claus who only lived in the SMS space. You can send him a short message and get a reply. Some consumers cracked the Santa Claus system and found that he would give a fixed reply to some unique words. In the late-night channel, there are also SMS applications. Beach volleyball provides short message instructions for bikini girls to serve and block the ball. On March 12, 2004, Finland created the first fully interactive TV program "VIISI".

Hong Kong

In Hong Kong, a few years ago, some service providers began to offer free SMS exchange discounts to customers belonging to the same service provider, and offered cheap prices for sending SMS to customers of another service provider. Since then, the application of SMS in Hong Kong has officially developed to other countries and regions.