Differences and connections between mass SMS marketing and WeChat marketing

There are still many differences between mass SMS marketing and WeChat marketing. Bian Xiao, the operator of Cunjin WeChat, shared several points from the obvious differences:

1. On the content bearing:

With the help of SMS platform, mass information marketing, mainly text content, or add a link. Wechat marketing needs the extension of content, displaying the content to be published through the online platform for fans to read deeply, or attracting more fans with the published content.

2. In the form of acquiring customers:

Mobile phone short message mass marketing highlights the content, one-to-many items are sent to customers, customers in need will give feedback, and then develop into cooperative customers.

Wechat marketing focuses on interaction, attracting fans and advertisers to maintain their fans in an interactive way. Wechat is a one-to-one closed communication channel, which also determines the importance of interactivity.

3. Marketing mode:

Mass SMS focuses on the push and dissemination of content, while WeChat marketing focuses more on the service of deep users.

Mass SMS marketing focuses on the universality of mass content, and customers remain dispersed and independent. Wechat marketing is more inclined to social information networks and pays more attention to maintaining user circles through communities or friends.