How to improve customer satisfaction by selling clothes

To build a clothing store, we must consider the feelings of customers. Only by improving customer satisfaction can new customers gradually become loyal customers of clothing stores. As long as the following aspects are well done, customer satisfaction will be improved and your clothing store will have no business to do.

1, excellent product

Product elements include tangible product elements and intangible product elements. Clothing stores must strictly control the purchase of goods and have a sense of quality products. As long as the goods have a flaw, they can't be sold. At the same time, we should pay attention to the novelty and fashion of products, and must meet the different needs of different customers.

2. Sales activities in place

Sales activities include pre-sales activities and centralized activities. Before preparing for consumption, customers get the information transmitted by enterprises through various channels, and then form their own ideas about goods, including their own needs, the benefits that goods can bring, and the prices they are willing to accept. This is what we often call "customer expectation", which affects customer satisfaction together with all activities in sales.

3. Improve after-sales service

With the in-depth development of the concept of customer satisfaction, the work of providing after-sales service for customers has expanded from the original maintenance and complaint handling to free hotline, information and decision-making service, return visit, after-sales maintenance service, spare parts supply, extensive quality assurance and operation training. These after-sales services can be summed up in two aspects: support services and feedback compensation. After-sales service can not only directly affect customer satisfaction, but also remedy mistakes in products and sales to achieve customer satisfaction.

4. Establish a clothing store culture

The value of clothing store is the belief, criterion, thinking and strategy of the enterprise. The enterprise's culture about survival and competition is a powerful driving force behind clothing training products, sales activities and after-sales service. Enterprises that believe that "customer satisfaction can ensure long-term success" run this concept through all aspects of management. The core of clothing store culture is the complete perfectionism mentioned in the monopoly concept, and the managers and employees of clothing stores should have the belief that everything should be perfect. The daily business activities of clothing stores reflect the unremitting pursuit of this thorough perfectionism spirit.