Propaganda scheme planning

In order to ensure the safe and smooth progress of things or work, it is often necessary to make plans in advance, and planning is the most complicated one. So how should we make a plan? The following are four publicity plans I have compiled for you. Welcome to read, I hope you will like it.

According to the specific work requirements of the Implementation Plan of Tax Service Standard of Hainan Provincial State Taxation Bureau (Guo Qiong Guo Shui Fa [20xx] 190), in order to expand the publicity effect and better serve taxpayers, the publicity plan is formulated as follows:

I. Guiding ideology

Effectively implement the requirements of changing functions, simplifying administration and decentralizing power, and comprehensively standardize the tax service work of the Municipal Bureau, which not only provides specific guidance for taxpayers to pay taxes, but also makes basic provisions for tax cadres to carry out tax service, so as to maximize the convenience and standardize taxpayers, ensure the effectiveness of mass line education and practice activities, effectively improve taxpayers' satisfaction and tax compliance, and establish a good social image of tax authorities.

Second, the division of responsibilities

The publicity of tax service standards shall be organized and implemented by tax service centers and offices, and all branches and departments shall be responsible for the specific implementation. These include:

The tax service center is responsible for organizing and coordinating the publicity work; Responsible for the propaganda work of the tax service hall; Responsible for the information publicity of news media such as WeChat.

The office is responsible for communicating with the news media and preparing publicity information manuscripts; Responsible for printing tax posters, leaflets, publicity materials and publicity banners; Responsible for the publicity of the portal website.

Each sub-bureau is responsible for distributing relevant publicity materials.

Three. Arrangement of publicity activities

The tax service standardization work takes the tax service hall, portal website, 12366 hotline and WeChat as the main publicity carriers, and newspapers and periodicals as the important publicity channels. The specific publicity activities are arranged as follows:

(a) the tax service center should post tax posters in the tax service hall, promote Hainan national tax "national tax service standards for county-level tax authorities" in the whole province, and post leaflets; Use electronic display screen for publicity;

(2) Each sub-bureau shall use 12366 short message platform and "Tax Enterprise Link" to send messages to inform taxpayers that Hainan State Taxation implements the relevant contents of the Tax Service Standard in the whole province;

(three) the office should publicize through television, web pages, newspapers and other forms, and inform taxpayers of the relevant contents of Hainan National Tax in implementing tax service standards in the province.

Fourth, the job requirements

All branches and departments should fully understand the great significance and far-reaching influence of carrying out tax service standardization, adhere to the correct guidance of public opinion, widely publicize the main measures and specific practices of carrying out tax service standardization, actively guide taxpayers to standardize their expectations of tax service, make full use of radio, television, newspapers, the Internet and other channels for extensive publicity and reporting, create a good public opinion environment, and establish a good national tax image in society.

Publicity plan planning 2 I. Activity background:

The community is a part of the urban population. In community promotion, you can communicate directly and serve consumers face to face, which can give consumers the greatest trust and have the best effect on brand promotion. Hospitals, in particular, as a service industry, must no longer operate in a condescending manner in the past, waiting for patients waiting in line to come to the door. Now the market competition is fierce. We should do all the services from the community and the grassroots level, so that consumers can trust us, identify with us, let them know that they have oral diseases and go directly to Hangzhou Stomatological Hospital for treatment.

Target Community Analysis: Tiancheng Community is located at the junction of Tiancheng Road and Tao Qiu Road. This community belongs to the flank of Zhakou Community and is surrounded by Pujia New Village, Ji Shen New Village and other communities. Because the population structure of this community is relatively stable and the flow of foreign population is not large, it can be preliminarily judged that the number of young people in other years is close to the above data.

Based on the above data, this community belongs to a typical old indigenous community in Hang Cheng, so this activity should focus on maximizing social effects, supplemented by cultivating potential consumers. Through the community consultation of free clinic activities, the status of Hangzhou Stomatological Hospital in the eyes of the public will be consolidated and the brand will be pulled horizontally.

Second, the activity mode:

Activity theme: _ _ _ Oral health care for pregnant women _ _ _

Activity time: ×××××××

Venue: Tiancheng Community Recreation Center/Meeting Room on the second floor of Tiancheng Community

Activity goal: 1. Further enhance the brand image of Hangzhou Stomatological Hospital in the center of Hangzhou and establish an unshakable position as a leading clinical hospital. To lay a foundation for future hospital expansion and explore new development models.

Because this activity involves the particularity of the community, the main goal of this activity is to pursue social publicity benefits.

According to the current position of the hospital, we should formulate appropriate publicity policies to achieve the minimum consumption of publicity expenses and produce the greatest economic and social value.

Three. Activities:

This activity combines the doctor's free clinic and expert lecture, and the highlight of the activity is the health education of "oral health care for pregnant women". And prevention of adolescent dental diseases.

1, activity personnel and equipment:

Audio equipment for indoor lectures is provided by contacting the community.

Expert 1-2 consulting doctor 1-3

Some nurses and field workers

2. Website layout:

Hang the theme banner of the event on the spot.

Making movable background wall and layout of on-site medical consultation area

Layout of activity publicity display board (medical record publicity model, health education model)

Image publicity materials (picture album, X-frame, live pop, etc. )

3. Activity flow:

At 8: 30, seven staff members distributed leaflets around the party site and arranged the activity venue. (Work focus: personnel selection, clothing/ribbon preparation, standing position, job responsibilities,

A. Outdoor stage: 9: 00–11:00, consult doctors and nurses on time, and the activity begins.

Give priority to doctors' free consultation, and publicize it in combination with community lectures in preventive health care department. Give souvenirs at the same time

B Indoor stage: 3:00-5:00 pm

In order to solve the oral problems of pregnant women and ensure the health of pregnant women and the normal development of the fetus, the hospital provides the service of "health experts delivered to the door" and sends famous experts from the province to Tiancheng community for health education on "oral health care for pregnant women". Through the introduction of professional knowledge, advocate the health concept of pregnant women caring for their teeth. Inform the public, especially pregnant women, that oral health care during pregnancy is not only related to the health of pregnant women, but also affects the health and development of the fetus, which is a big problem affecting the health and oral health of a new generation of a nation, so dental care should start from pregnant women. )

Our hospital provides all consultation, examination and treatment services for all pregnant women who come to attend classes, and establishes health records for each pregnant woman free of charge and pays regular visits. Those who come to our hospital during pregnancy are free of registration fees (except experts and special needs clinics), and souvenirs are given at the same time.

Fourth, the activity hype:

1, pre-hype:

Print media activities, advertisements and news one week in advance.

Promote the radio program one week in advance.

Conduct online publicity one week in advance (Hangzhou Net Home News)

2. Late hype:

The entire broadcast of the radio station

Television news report

Activity reports and news of printed newspapers

Verb (abbreviation for verb) Activity focus:

1 "smiling angel" promotion ambassador

Time: one week before the event 19: 00-20: 30.

Venue: representative communities in Hangzhou

Description: As a powerful auxiliary means of pre-activity publicity, medical propagandists go deep into the community and conduct face-to-face activities publicity.

2. Give away a physical examination card for teenagers' oral health 100 copies (theme of news manuscript)

Time: one week before the event, it will be held at the same time as the "smiling angel"

Venue: representative communities in Hangzhou

Note: The check card for Adolescent Oral Health produced by our hospital can come to our hospital for health check-up 3 times free of charge, and the registration fee (excluding expert outpatient service) is exempted.

3. "Hangzhou Youth Dental Disease Prevention Center" was established.

Time: _ _ _ _ _ _ _

Venue: Hangzhou Stomatological Hospital (Chun Qing Road Branch)

Description: Establish a long-term development system of our hospital, strengthen contact with major hospitals and other medical institutions in Hangzhou, and further guide patients to our hospital for medical treatment.

Activity cost budget (omitted)

Article 3 of the publicity plan 1. Publicity purpose:

Ha Mei. Com is committed to providing users with the most convenient shopping. Adhere to the business philosophy of "using the mouse to visit the supermarket, no queuing, convenient and affordable delivery, and online shopping for a new life", keep making progress and strive to build Hamei.com into the most intimate daily necessities provider around you. At the end of 20xx, convenience stores in Ha Mei took the lead in opening in Zhengzhou and gradually extended to other areas. Online development and offline extension will bring customers a more thoughtful and convenient buying experience.

Hamei. com now mainly deals in snacks, local specialties, ordinary kitchens and daily necessities. Next, some household items, daily necessities, boutique small household appliances and other products will also be launched one after another. Compared with traditional supermarket convenience stores, Ha Mei. Com not only manages some local specialty foods and creative products that are not easy to buy at ordinary times, but also has a certain price advantage compared with offline supermarkets. Warm and thoughtful service and convenient door-to-door delivery will bring unexpected convenience and benefits to customers.

Therefore, Ha Mei's advertising work. Com should form a wave in both breadth and depth, and do the following:

1. will have a positive and extensive social impact from Zhengzhou to surrounding counties and cities, which is conducive to expanding the popularity and influence of Harbin.

2. Enhance and establish the brand image of HAMA.

3. Publicize the network service facilities and products of HAMA in time.

4. Do a good job in recruitment publicity and staff training in Ha Mei.

5. Enhance the theme, social image and influence of Ha Mei.

Second, the publicity strategy:

1, the pre-publicity time can be roughly divided into five stages, step by step, and gradually set off a climax.

A. Preheating stage: from early September to mid-September, which belongs to the pre-publicity pre-heating period. Do a good job in the recruitment and publicity of Hamei. com, organize 3 publicity vehicles to pack the body of Hamei. com, and go deep into Zhengzhou County to distribute information and publicize the brand image. On the one hand, in counties and cities, propaganda vehicles stopped to print banners of large-scale on-site recruitment of employees, and then contacted the local news media in advance, which was regarded as a local news hotspot (solving the local employment problem).

B. Initial stage: From mid-September to late September, make a preliminary publicity report on the overall image of Hamei.com, including military training and business training for employees.

C. Mid-term stage (brand image establishment and concept penetration period): from late September to late June 10, the overall image of Hamei.com will be thoroughly publicized and reported.

D, climax stage: from the end of June 10 to the beginning of June 1 10, in-depth live coverage will be conducted according to the readiness of Hamei. com.

E. Closing stage: from the first ten days of 165438+ to the official opening time, summarize and review the publicity in the early opening period, analyze and evaluate the advertising effect, and make a good publicity plan for the official overall activities of Harbin-America website.

2. Radiant propaganda in space, forming shock wave effect: mainly in media selection, Zhengzhou local media, county and city media and Internet media are combined.

3. Three-dimensional all-round publicity: newspapers, radio stations, TV stations, the Internet, DM postal express, outdoor advertising and other all-round influences.

4. At the same time of space-time intersection and three-dimensional publicity, pay attention to highlight key points and report in depth.

Third, the main points of publicity: (news point)

1, with the theme of "using the mouse to visit the supermarket, it is convenient and affordable to deliver goods to your door", to carry out pre-rendering activities.

2. Go to five counties and cities in the whole region for publicity and on-site recruitment of large-scale staff, and make publicity and hype as a local news hotspot to create a good brand effect and service image of Hamei.

3. After a series of publicity activities, the brand awareness and goodwill of Hamei.com have been initially established in the minds of consumers in Zhengzhou, so as to promote and ensure the success of Hamei.com and take this opportunity to attract consumers in surrounding cities.

4. Through publicity, the business philosophy and brand image of Hamei.com are deeply rooted in the hearts of consumers.

5. Through publicity, attract more people of insight to join Hamei.com and create brilliance with Hamei.com..

6. Focus on publicizing the sociality of Hamei. com and the love of healthy enterprises, so as to win the biggest return of social benefits for enterprises.

7. Highlight the key points of mass and strong participation, and push the activity of "Hamei.com Award-winning Knowledge Answering Contest" to a climax.

8. As a large-scale, high-grade and multifunctional e-commerce enterprise in the region, promote the brand image and influence of HAMEI.

9. Do a good job in publicizing the activities of Hamei. com and hold a large-scale "Lifelong-Hamei. com" 8 couples' collective wedding activities and 8 couples' recruitment advertisements on the opening day.

Fourth, special publicity activities:

1. Military training activities for employees of Hamei. com: Go deep into the site of employees' military training and take photos of employees' military training, and then broadcast them through the media or publish them through pictures, reflecting the spirit of employees of Hamei. com and the work style of militarized management.

2. Business training for employees of Hamei. com: Invite well-known experts in the industry to give business training lectures for employees.

3. On-the-spot report on the progress of the Hamei network project: A 100-person signature activity with the theme of "Preparing for the last xx days and handing over a satisfactory answer sheet to Zhengzhou people" was held on the spot. This will create social hotspots, and Hamei.com will become a social fashion.

4. During the publicity period before the opening of the business, we organized a special issue of Hamei.com (four-page colorful newspaper) and held the "Shi Sheng Kangyan Award-winning Knowledge Answer Card Competition", which included the management concept, introduction and pictures of Hamei.com.. Colorful, illustrated, informative and beautifully printed. Set generous prizes to stimulate the enthusiasm of the masses to participate.

Verb (abbreviation for verb) press conference:

1, the first time:-

Time: to be held in late June 10.

Content: Introduce Hamei. com as a whole and announce the official opening information.

Objective: To transmit information to all walks of life through newspapers and periodicals, publicize the overall image of Harbin-America network, inform the public in advance of this large-scale opening ceremony, and form the focus of public expectation.

2. The second time:

Time: held in mid-June165438+1October.

Content: Focus on the implementation progress of Harbin-America Network, and disclose to the media that a series of major activities will be held at the opening ceremony.

Objective: To make a prelude to the opening of Hamei.com, make in-depth reports and provide a powerful propaganda offensive for Hamei.com..

Six, publicity and media forms:

In view of the particularity of Zhengzhou media, there is a lack of strong media. So it is the center, covering the periphery. Traditional media, such as print media (brochures, posters, DM leaflets, etc. ) and publicity vehicles as the main body, integrating TV, newspapers, radio, internet, outdoor advertising and other publicity channels; Pay attention to news, special reports and soft-text propaganda. Advertising appeals to the combination of rationality and sensibility in the early stage, emphasizing rationality in the middle stage and sensibility in the later stage. The basic principles of advertising media selection are: print media as the leading factor to publicize the functions and characteristics of Hamei.com; Outdoor media (huge curtains, billboards, light boxes, banners, T-flags, colored flags, ribbons, floating flags, popular flags, etc. Fully support, render the atmosphere, and expand the influence and persistence of publicity; TV media cooperation to enhance the image of Hamei.com: With the help of newspaper media, focus on the publicity and opening announcement of the whole region.

1, newspaper:

You can choose newspaper publicity. Open "Ha Mei" column and special edition for in-depth reporting. Advertising forms are mainly soft advertisements, with a small amount of news hype and low-priced banner advertisements;

2. TV station

Do special advertisements and choose good channels to broadcast in prime time. Advertising forms are mainly 30-second image advertisements, 15-second advertisements.

3. Radio station

Fully benefit from the popular live broadcast program of Loudi Radio "Traffic Channel" and conduct various forms of interviews and reports.

4.DM postal service

Due to the lack of strong media, the distribution of self-created media has become our main means to solve communication. We specially designed a special edition of "Hamei" DM advertisement (color printing on both sides of quarto coated paper), and issued 20,000 copies, one of which was delivered directly through the postal network and the other was delivered directly to the surrounding residential areas; Thirdly, organize employees to distribute it along the street (contact the advertising department of the industrial and commercial bureau), which has a long publicity cycle and can achieve the best publicity effect and can be used as a key promotion media.

5, publicity car and bus body advertising.

The group office came forward to coordinate and requested the traffic police team and urban management bureau to agree to publicize vehicles, and organized 3-4 vehicles to publicize along Changqing Road, Bianxing Road, Fuqing Road and Leping Street. The publicity vehicle has the characteristics of long validity, great mobility and wide publicity, and is relatively economical. In addition, you can choose buses running in several main trunk lines in the city to advertise the body image of several Hamei networks.

6. Advertising gifts

The related activities are presented with beautifully designed advertising gifts (such as T-shirts, postcards, lighters, ties, key chains and other advertising gifts) suitable for different guests.

7. Soft advertising (related reports)

Invite relevant newspaper reporters to organize symposiums (or press conferences), launch news with the theme of online shopping, and carry out all-round and multi-angle publicity reports, so that newspapers have words, TV has images and radio has sound. In the week before the official launch of Beauty in a Prosperous Age, major media will publish and broadcast a summary in-depth report.

Results: After careful planning, careful organization, all-round and multi-angle publicity, coordination and hard work of all departments, I believe that we will certainly get gratifying returns.

8. Online advertising

As a modern means, online advertising can be widely publicized and reported. Post recruitment information on the website. You can set up your own website on Ha Mei. Com, and connect with major related professional websites to promote advertisements and expand communication.

9, mobile phone and PHS SMS advertising:

You can contact with mobile companies, China Unicom and telecommunications bureaus, and publish job advertisements and opening hours information from time to time through communication networks.

Seven, advertising area

-Newspaper advertisements: newspapers published in the whole region and the whole country;

Eight. capital budget

1.3 Rental fee for publicity vehicle: 5,000 yuan. (200 yuan/Taiwan/Day)

2.3 The production cost of the body packaging of the publicity vehicle: 3,000 yuan. (Photo painting, 1000 Yuan/set)

3. Online publishing fee: 20xx yuan. (First select 3 companies to publish job advertisements and image publicity)

4. Communication SMS publishing fee: 1000 yuan. (Mobile, Unicom, PHS)

5. TV station: 1 10,000 yuan. (After the mid-term stage, gradually invest)

6. Newspaper: 10000 yuan. (After the mid-term stage, gradually invest)

7. Radio: 3,000 yuan. (After the mid-term stage, gradually invest)

8. Outdoor advertising: 5,000 yuan. (input of climax stage)

9. Bus body advertisement: 5,000 yuan. (After the mid-term stage, gradually invest)

10. Advertising small gifts: 10000 yuan. (Procurement and production started in the intermediate stage)

1 1. Others: 1 ten thousand yuan. (unexpected expenses)

Total: 70,000 yuan.

A successful publicity and promotion should comprehensively use advertising, public relations, POP, promotion, DM and other means to carry out all-round three-dimensional communication. But at present, according to the current financial situation and project progress, it is not suitable for large-scale comprehensive advertising activities. Therefore, we will explore our own brand and market in practice, supplemented by soft articles in relevant newspapers and TV news reports, take customers as the main media, and highlight people-oriented and humanized publicity strategies. After the mid-term stage, publicity can be carried out in accordance with the principles of unified planning, unified caliber, unified deployment, graded responsibility and step-by-step implementation. Television, newspapers, radio, internet, outdoor advertisements, business letters, postal advertisements, posters and other media can be widely used to promote the "prosperous and beautiful" service functions and facilities and convey the "prosperous and beautiful" information. The pre-opening publicity will focus on young and middle-aged groups with strong consumption power, great consumption potential and easy acceptance and trying new things.

Article 4 of the publicity plan 1. Enterprise setup

Company name:

Company profile:

Company location:

Company organization:

Company logo: Suzhou Design Institute Co., Ltd. Suzhou Design Institute (to be determined) to be sorted, to be determined, general manager, marketing director, sales director, design director and customer service representative.

Second, the company's philosophy and culture: to be determined and being sorted out.

Third, the market analysis:

Advantages: integrating R&D, design, shooting and sales, it is the most influential leader in Suzhou commercial photography, industrial photography and brand image design, with unique design style and modern design concept, as well as persistence in photography, unique vision, dedicated working condition and perfect dream.

2. Disadvantages: lack of professional photographers and insight into the market needs to be improved.

3. Threats:

1. There are many brand companies with equal strength in the market, and the competition is fierce.

2. The gap between market price and manpower.

3. Enterprises have difficulties in financing and the economy is under pressure.

Fourth, the main products

1, commercial photography and industrial photography, promotional film 2, corporate VI design and advertising design 3, corporate website construction and promotion 4, corporate activity planning and etiquette celebration

Verb (abbreviation for verb) is aimed at customer base and market positioning.

1, the products are mainly concentrated in Suzhou, Wujiang, Kunshan, Changshu, Zhangjiagang and other areas, and are also oriented to towns, high-end hotels, enterprise factories, real estate and schools;

2, in high-end hotels and large factories to launch high-quality, high-grade, high service, with a unique design concept and image planning.

Six, marketing strategy

1, personnel promotion: use fresh college students to set up a counter at the door of the store and distribute company promotional materials and small gifts free of charge.

2.DM leaflets: distributed to surrounding cities, and publicized by newspaper clippings and distribution.

3. Network promotion: Introduce relevant information through posting, Weibo, forums and blogs, make the company website, reach Baidu homepage through optimization, and promote it through baidu promotion if necessary.

3. Media advertisements: You can log in advertisements through some cheaper newspapers.

4. Business promotion: The main opportunities are the company's anniversary, New Year's Day, Christmas, Mid-Autumn Festival, National Day, Spring Festival and Valentine's Day. You can give them as soon as you get them or as soon as you do them. There are gifts and discounts.

Seven. cost budgeting

1. Registered capital: Established in 20xx with a registered capital of 500,000 RMB, it is a professional design agency integrating design, shooting and planning in Jiangsu. The company has always been aiming at innovation, innovation and exploration, and it is our aim to provide customers with perfect service.

2. Site cost: the company's location is to be determined, with an area of 80 square meters (average 40 yuan/square meter) of about 3,200 yuan/month;

3. Personnel expenses: one design director: 2400 yuan/month, sales director: 1400 yuan/month with commission, and customer service staff: 1: 1800 yuan/month.

4. Equipment cost: to be determined

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