What are the successful promotion cases?

It is the dream of every operator to make the promotion method different and surprise people. You can learn something from it by reading more successful

What are the successful promotion cases?

It is the dream of every operator to make the promotion method different and surprise people. You can learn something from it by reading more successful cases. I carefully collected and sorted out the promotion case analysis for everyone. Let's have a look.

Case study of successful promotion 1: The promotion of competition to any competition activity must require participants to have certain skills and talents, which is the basic condition for selection. Take French condiments as an example. The brand held a "Make Life More Tasty" campaign to collect recipes. Participants must submit a creative recipe for cooking with "French mustard". The grand prize of this activity is $2,500. In addition, each participant will be given a cookbook for making all kinds of cooking food with French condiments.

Promotion of Baima brand whisky

Participants need to answer several questions about the goods, and the source is printed on the label on the back of the bottle. This is a planned learning competition. This kind of competitive promotion is directly combined with products, which will inevitably encourage consumers to go to stores, buy goods and study labels. Of course, the purpose of promotion has been successfully achieved. In this activity, letters flew like snowflakes, totaling more than 260 thousand, and sales soared, which was a very successful and sensational promotion example.

Xueshida drinks adopt "quiz with prizes" activities.

Guess how many cans of Chevalier can a Toyota Corona car hold? This activity mode gives retailers the opportunity to create excellent display effects in stores around the world through cooperation with Toyota dealers. In addition, Yamaha motorcycles and Monterey bicycles were added as gifts, which further expanded the attraction of this activity to teenagers, the main consumer market of cool drinks. Of course, Toyota Khorana is still the biggest inducement, and adults and young people are fascinated by her. In particular, in addition to the quiz prize, Sherstar also attached a discount coupon to the six-can package, which obviously further strengthened the temptation of promotion.

The competitive promotion of Salatejia cigarettes is highly skillful and creative.

The way of activity requires participants to draw cartoons to participate in the competition according to the advertising theme of the product-"When I finish the salad". There is no doubt that painting skills are an essential element, so this activity is naturally a talent competition, not a lottery.

The above are just a few outstanding examples of competition promotion. The above cases show that various skills and methods are the secrets for the winners of competition activities to stand out. At the same time, it also shows whether there are countless "competitive" methods that can be directly related to goods, thus making the promotion more effective.

Case Analysis of Successful Promotion Part II: Lottery We specially selected four different types of lottery activities to fully reveal their benefits to sales improvement. Please pay close attention, most examples show that they are related to commodities in some way, so as to strengthen brand promotion in normal advertising or promotion activities.

The patent company held a "40th Anniversary Lottery"-"Winning the patent competition and returning home with a full load".

This is an excellent example of combining event name with brand name. It is simple, direct, explosive and attractive, so it is easy to strengthen product and brand awareness. Most importantly, it has achieved the promotion effect. The participation rate of this activity is 5% higher than the combined circulation of two full-page advertising women's magazines, and the sales volume has also increased by 5%. Of course, the participants didn't have any special requirements, and the winners were drawn purely by luck. Overall, the bonus cost of this activity is only $30,000, which is indeed a successful promotion activity with less investment and great gains.

Gold companies hold "Golden Opportunity Lottery", which also links the prize combination with products to attract consumers' interest. In this way, when planning lottery tickets, the cost can be relatively reduced to the lowest. The prizes of this promotion include: a set of Figuerite kitchenware, a casserole set, a lassana plate set and a Belgian omelet baking tray. The total fund is about $55,000, and there are as many manuscripts as1100,000. This example shows that an excellent lottery can not only produce a fierce reaction, but also be more effective in selling goods that drop sharply in the off-season.

The "Top 100 Awards Lottery" held by Baoshang Company is an unprecedented extraordinary prize combination idea, which has aroused widespread concern of consumers.

This activity includes 100 different prizes, ranging from giving 100 asparagus to 65,438+000 days' interest of $65,438+million, and even giving away a new car. Consumers can choose one or all of them individually without any skill. Just fill in the participation form and send it to the company together with the copy of the shopping voucher or valid shopping voucher. The contractor company's 100 incentive promotion activities are quite successful. Although it has been held for 10 years, it still lasts for a long time.

This last example shows that lottery tickets should be attractive to everyone. Dimondy Company selected 50 regions with the highest consumption influence in the United States, and held a "1000 US dollar coupon" lucky draw to ensure that each region drew 100 lucky people. This activity is also attractive to retailers, because the bonus must be spent in their stores. Therefore, this is an excellent example of balancing consumers and channels. The advertisement for this activity is published in newspapers and Sunday supplements of TV weekly. The retailer shown on the lucky winning card will get an extra bonus of $50. This information is attached in detail to the promotional printed matter at the point of sale. What was the result? It's unbelievable. A total of more than 800,000 pieces were submitted, and the quarterly sales target exceeded 9%.

The important thing to remember about competitions and lucky draws is that such activities provide the best way to improve the reading rate of advertisements. This function is even more important for an ordinary product that has no new function to talk about, or is extremely simple and inconspicuous among similar competing products.

Finally, what we want to talk about is a truly successful competition or lottery, which usually depends on the theme of the event or the planning of the prize combination. It is best that both of them can be related to products or widely publicized in advertisements, because only creative activity themes and attractive prizes can attract consumers' attention and interest. In fact, the main purpose of any competition or lottery is to promote goods-not just to attract a large number of participants. Therefore, boring, monotonous, unimaginative and almost identical activities often only cause unnecessary waste and fail to achieve the purpose of promotion. In addition, giving cash can often stimulate consumers' greater interest, which deserves attention. You can consider further expanding the reward of equivalent goods into cash reward to make full use of the promotion funds.

Analysis of Successful Promotion Cases Chapter III: Weekend Promotion Weekend Promotion Successful Cases and Analysis Where there is a market, there is competition. Where there is competition, there is promotion. What's more, it is in the highly competitive home appliance market! There are many forms of promotion, but there is only one purpose-sales. The purpose of "weekend-style" promotion is also to increase sales. Strictly speaking, it is to seize sales through promotion on weekends or holidays, so as to achieve the goal of store sales first. The characteristics of this promotion activity are: clear goal, low cost or even no money, stylized and standardized output. Its operation is simple, and the only difficulty is the design of the activity theme. It is not difficult to do an activity in a shopping mall, but it is difficult to do promotion every month in a row. You can't promote it with the theme of "manufacturers make profits" every month! The following is a successful case of the same store's promotion for six times in a row every month. The effect of these activities is obvious, accounting for more than 40% of monthly sales. At the same time, he also greatly squeezed his main competitors and achieved the first sales volume. Commercial building promotion time from April to September, promotion theme publicity effect from April 24 to 27.

Welcome May Day, big discount on energy-saving refrigerators in Rong Sheng. Paint tricycle, poster, temporary promotion.

27 sets were sold, accounting for 40.2% of the 67 sets sold in the month. At the same time, we made full publicity for the May 1 Golden Week. On May 1-7, manufacturers celebrated May Day, and energy-saving refrigerators in Rong Sheng were greatly discounted.

Ink-jet poster 2 was posted at the entrance of the mall to promote "May Day special, gift giving and lucky draw". 79 sets were sold, accounting for 56.8% of the monthly sales of 139 sets.

May 29 -3 1

"Energy-saving Star" Rong Sheng Refrigerator Best Selling Tour in China-Qinzhou Station

Unified rhetoric-Kelon manufacturers nationwide tour to promote energy-saving refrigerators only two days. 20 sets were sold, accounting for 14.3% of the 39 sets sold in that month.

26-30 June

Energy-saving Challenge Competition —— Promoting Energy-saving and Environmental Protection Refrigerators The Rong Sheng Refrigerator Energy-saving and Environmental Protection Challenge Competition consists of an X booth and a Yi Labao. There are 28 sales units, accounting for 465,438+0% of the 68 sales units in that month.

August 2 1-3 1

Frozen and Rong Sheng 20th anniversary celebration discount 1984~2004.

One-page design: find the local refrigerator in Rong Sheng at 1984~ 1990 and receive a beautiful gift with valid proof; Unified launch of anniversary discount machine, manufacturers subsidize profit-making sales; Great delivery of exquisite gifts.

25 sets were sold, accounting for 52% of 48 sets sold in the month. At the same time, it provided information for the activities in September. September 65438+May 30

The 20th anniversary of the true feelings, Rong Sheng refrigerator "trade-in" Qinzhou preferential storm. One-page design: Rong Sheng old refrigerator 200~500 yuan, non-Rong Sheng old refrigerator 100~300 yuan, deducted on the basis of the factory celebration special price; Merchants make profits+manufacturers support = factory celebration specials.

80 sets were sold, accounting for 72.72% of the monthly sales of 1 10 sets, an increase of 83% over the same period; A total of 10 1 set was distributed in that month, with an increase of 1 14.8% over the same period.

Summing up the successes of this series of activities, they have the following in common:

1, the sales target is clear, that is, customers who buy refrigerators on weekends or holidays.

2. There is a clear activity theme to convey preferential promotion information. In practice, the theme of the activity is refined into the unified rhetoric of the activity, so as to mobilize the participation of the clerk and better cooperate with the promoters in the activity. 3. Through "professional attire+business card+Putonghua = factory manager", unify rhetoric and temporary promotion, and highlight the main position of manufacturers in the activities. This not only improves the credibility of promotional information, but also highlights the effectiveness of promotional activities. 4. Activities are easy to operate, and standardized output: posters, exhibitions, exquisite prototypes, etc. At the same time, the cost is very small, and these activities are supported by the mall in terms of personnel, venues and special models!

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