Why are tires in JD.COM and Togo so much cheaper than those in physical stores?

The reason why the tires on JD.COM and Togo are so much cheaper than those in physical stores: the sales advantage of online shopping malls; Online shopping malls have low operating costs; The strategy of small profits but quick turnover in online shopping malls; Online shopping malls have a high national market coverage.

I used to work in a 4S shop for three years. My own car was taken away at the 4S shop where I work. However, when I want to change the tire, I place an order directly in JD.COM, and then install it in the offline store of Cheyouhui in JD.COM.

Let's say JD.COM, Togo doesn't understand. Why are tires so cheap in JD.COM? First of all, JD The sales of COM can't be compared with any 4S store.

Any best-selling model has a sales volume of 500,000+. If it is an offline 4S shop, it is estimated that it can be sold for several years.

Simply calculate with 500,000 tires a day, (500,000 /365 = 1369) 1369 tires, the average 4S shop really doesn't have this ability.

As long as the sales volume is large, the commodity prices will definitely be different. This is just a tire of one of the brands.

Secondly, for online shopping malls, this is only a part of operating income, and there are many businesses that can make money.

For 4S stores, in order to maximize the benefits, there is no way to compare the monthly rental cost, labor cost, operating expenses and comprehensive efficiency cost with online.

Thirdly, 4S stores can only serve customers in one region, while online shopping malls can serve users all over the country. Online shopping malls can make small profits but quick turnover, but the monthly flow of 4S stores is difficult to fluctuate greatly, even if you make small profits but quick turnover, it is impossible to make quick turnover.

Users in the city next door will not come to you because you are cheap 100 yuan. Time has a cost, and so does the toll.

Therefore, from the perspective of economics, it is the online operating cost, which is lower than the operating cost of offline physical stores.

This is the impact of e-commerce on physical stores, so why are there so many physical stores offline? Because time is also a kind of cost, some people are willing to wait, others are unwilling to wait; Some people can wait, others can't.

Tell me about the process of buying tires online (I bought them in JD.COM and trusted JD.com more):

1. Confirm tire specifications and dimensions.

The front face 245 represents the width of the tire; 45 refers to the tire width-height ratio, which is a percentage, and the height is 45% of the width; R stands for radial tire, 19 stands for hub diameter. Whether tires can be installed or not depends on the first four parameters.

The latter 98Y represents the load index and the highest speed, respectively. 98 denotes a load capacity of 750kg, and y denotes a maximum speed of 300km/h. ..

Corresponding table of load index and load capacity:

Correspondence table between speed letters and maximum speed:

2. Place an order online, confirm your tire size, and choose an offline installation shop. Before that, I specifically asked if the customer service installation was free. The customer service reply is: subject to the order page. There may be differences in individual regions, but they provide a free dynamic balance. In fact, the installation I ordered is free, and the service fee and freight are all zero.

3. Receive the goods and install them in the store. Here, you can choose to send the tires directly to the installation shop or directly to your home. It's the first time I bought tires online, but I still asked them to send them to my house and then bring them to install them myself.

Finally, after the installation is completed, the installer will ask you for the write-off code, which was received by SMS when you placed the order and received the goods. Finally, I asked them if they recycled old tires. Their reply is to give them what they want, but there is no money for you. In the back, I still have my old tires.

Most of the tires on the line are self-operated, and the installation location is the local JD.COM Cheyouhui. If you don't know your tire size, you can ask customer service directly. Directly report your car brand and model, and the customer service will tell you which tire to use.

Put two tire links for reference, one is Maggie and the other is Michelin.

Quiet and comfortable tires are generally soft and wear-resistant; Economical wear-resistant tire, hard and comfortable; Exercise tire control has strong climbing ability and higher fuel consumption than normal; Fuel-efficient tires have average handling.

205/55 R 16 indicates that the tread width is 205, the aspect ratio is 55, r is a radial tire, 16 indicates the hub diameter, the latter 9 1 indicates the bearing index (6 15Kg), and v is the highest speed (240Km/h).

Whether the tires are good or not can refer to the sales volume, which is the result of the majority of car owners voting with money.

Top ten tire brands: Michelin, Continental (also known as Europe), Bridgestone, Goodyear, Pirelli, Dunlop Tire, Han Tai, Nixon, Maxi and Youke Homa.

Finally, with three years' working experience and seven years' driving experience in 4S shop, I would like to recommend some good things to you:

The first one is glass water wiper concentrate, which is much more convenient than buying glass water and putting it in the car. 1 tablet can be mixed with 3-4 liters of glass water, can be directly thrown into the water tank to add water, or can be mixed with water and added to the water tank.

The second is car-mounted aromatherapy, which is endorsed by Donnie Yen, and has sold more than 500,000 pieces in JD.COM. It has the functions of fragrance, sterilization and odor decomposition.

The third is the car phone bracket, which also has a sales volume of 500,000 pieces in JD.COM. The support mode is triangular support, and the installation mode is also very simple, and it is directly stuck at the position of the air outlet. The tail clamp is made of long steel core and padded with silica gel pad, which is non-slip and stable.

Finally, recommend a charging treasure to start the car. I used to go to the auto show, so I used this charging treasure to connect the power when the car was out of power and couldn't start. Usually it can be used as a backup power supply for mobile phones, and the car battery can't be started because of power failure, so it can be used for emergency power connection. Put one in the car in case of emergency.