Well-known cross-border e-commerce enterprises

The well-known cross-border e-commerce is Amazon.

Amazon, the largest online e-commerce company in the United States, is located in Seattle, Washington. Is one of the first companies to start operating e-commerce on the Internet. Amazon was founded in 1994. Initially only engaged in online book sales business, it has now expanded to other products, becoming the world's largest online retailer with the largest variety of goods and the second largest internet enterprise in the world.

The company also includes AlexaInternet, a9, lab 126, Internet Movie Database and other subsidiaries. Amazon and other suppliers provide customers with millions of unique new, refurbished and second-hand goods, such as books, movies, music and games, digital downloads, electronic products and computers.

Company positioning change

1 and1In the summer of 994, Bezos, who resigned from the financial services company D.E.Shaw, decided to set up an online bookstore. Bezos believes that books are the most common commodities with high degree of standardization. Moreover, the American book market is large and very suitable for starting a business. After about one year's preparation, Amazon.com was officially launched in July. 1995.

2. Bezos believes that compared with physical stores, an important advantage of online retailing is that it can provide consumers with more choices of goods. Therefore, expanding website categories, building comprehensive e-commerce and forming economies of scale have become Amazon's strategic considerations.

3. Amazon began to promote the third-party open platform on a large scale in 200 1, launched the network service in 2002, and launched the Prime service in 2005. In 2007, Amazon began to provide outsourcing logistics services to third-party sellers, and launched the digital text platform, the predecessor of KDP, in 20 10.

Reference to the above content: Baidu Encyclopedia-Amazon