Supreme 202 1 spring/summer series-still the familiar "formula"

65438+On February 28th, 2020, VF Corporation, the world's largest clothing company, announced the completion of the acquisition of street fashion brand Supreme. This move also makes people doubt the "Supreme" who used to be good at fighting alone. After being recruited, can the brand maintain its self-promotion style? Two months later, Supreme gave the answer with 202 1 Spring/Summer series. From clothing to hats, from bags to home accessories, it has continued the brand's consistent style.

Clothing series

Co-branded design is still a highlight of Supreme 202 1 Spring/Summer series. Supreme and sports brand Mitchell &；; Ness cooperated to launch basketball jerseys with the theme of Empire State Building and urban landscape in New York, with brand LOGO printed on the front and Shakespeare's famous words "Love all and trust the minority", "Don't do anything wrong to anyone" and 202 1 printed on the back.

The brand also brought a series of cooperation models with the old motorcycle jacket brand Vanson, in which the jacket is mainly red and white with Supreme LOGO printed on it. In addition, there is a vest that is very eye-catching. Its color is the supreme classic red, and the back is decorated with a large area of spider web patterns, which is quite Spider-Man's style. This design can also be seen on the bag.

Artist cooperation

Photo element

In this series, photos of celebrities are directly used for printing on many clothes, including Biggie, the iconic figure of Hip-Hop in the 1990s in the United States, iggy pop, the godfather of punk music, and Ali and Che Guevara. In addition, the classic album covers of some famous singers have also been directly applied to clothing by supreme. For example, the Beatles on the cover of the album "Mezzanine" by the British band Massive Attack appeared on white short sleeves and shorts.

Oriental Su Yuan

More and more street fashion brands are beginning to incorporate oriental elements into fashion items, and Supreme is also deeply influenced by this mysterious force from the East. Two garments in this series made of China flower elements have caused great discussion on social media. One of them uses a red flower color scheme with a green background, and the details of the buttons are reminiscent of the northeast flower coat. In addition, the dragon pattern elements in ancient China also appeared on jackets and trousers.

Accessories products

water engine/motor

Dazzling accessories are another highlight of this season. One of the most striking is the jet ski launched by Canadian manufacturer Sea-Doo. The background of the whole motorboat is black, the hull is covered with dense printed patterns, and the front and seat positions are marked with supreme signs. This motorboat model is Spark Trixx motorboat, equipped with Rotax 900 Ace 90 HP engine, intelligent throttle control and braking system.

Mini refrigerator

The mini refrigerator launched in cooperation with Italian high-end kitchen appliance manufacturer SMEG only adds the Supreme logo to SMEG's classic models. * * * There are two types of refrigerators, mainly black and red, and the design adopts the retro style of the 1950s.

Furniture products

Pan Dunyi introduced by verner panton in 1967 is one of the most important chairs in the history of furniture. This time, the Swiss furniture brand Vitra and supreme joined hands to bring a classic red cooperation model, using rigid polyurethane foam, hand-painted shiny chair surface and Supreme's huge logo.

Lamp products

1972, designers Franco Bettonica and Mario Melocchi introduced the product Cuboluce, which changed the traditional way of using lamps. Its shape is a square box, and the light source is switched on and off by opening and closing the box. Lighting brand Cini &；; The cooperation model launched by Nils and Supreme adopts classic red, and the lamp body is also printed with Supreme logo.

Data Park Summary

Supreme, born in 1994, has always been regarded as a representative of "anti-business", and its attitude of not catering to mainstream culture has been sought after by many young people. Since its establishment 27 years ago, Supreme has continuously created topics and gimmicks through joint names, from snacks to daily necessities. As long as the Supreme logo is affixed, its value will be multiplied several times. Now the brand was acquired by VF for 2 1 100 million dollars, which turned out to be born and finally put into the embrace of capital. Supreme is undoubtedly facing the departure of a group of loyal users, and the launch of the 20265,438+0 spring and summer series seems to be giving fans a statement that Supreme is Supreme. From jackets to T-shirts, from hats to backpacks, the brand's iconic American street style continues. Accessories show us Supreme's extreme imagination and greater ambition, that is, the brand's cultural influence extends to all aspects of life.

Supreme means "supreme and uncompromising". Whether Supreme under income will enter the mainstream cultural circle or stick to the territory of minority culture in the future remains to be seen.