Why did you cut the ribbon when you opened the business?

Question 1: Why do we have to hold a ribbon-cutting ceremony before construction starts? What do you mean, cut the ribbon? There are two legends about the origin of ribbon-cutting. According to legend, the ribbon-cutting originated in western Europe. The shipbuilding industry in ancient western Europe was developed, and the launch of new ships often attracted thousands of spectators. In order to prevent the crowd from rushing to the new ship and causing accidents, the host set up a "defense line" with ropes far away from the hull before the new ship was launched. After the launching ceremony of the new ship is ready, the host will cut the ribbon for the audience to visit. Later, the rope was changed to ribbon, and people named it "ribbon-cutting".

According to another legend, the ribbon-cutting originated in America. 19 12. A big department store in America is about to open. In order to get lucky, the boss opened the door of the shop early in the morning and tied a cloth belt in front of it to attract attention. However, shortly before leaving the store, one of the boss's daughters 10 ran out of the store with a puppy and accidentally broke the cloth belt. Suddenly, customers waiting outside the door filed in and rushed to buy goods.

Soon, the boss opened a new store, and he made his daughter break the cloth belt on purpose, so he was rich. Therefore, people think that it is a good sign for their youngest daughter to break the ribbon, and they follow suit, replacing it with ribbons and cutting it with scissors.

Question 2: The company will hold an opening ceremony. Shall we cut the ribbon first or hold the opening ceremony first? Ribbon cutting is one of the contents of the opening ceremony. Usually, after speaking in the salary table of leaders at all levels, relevant departments and companies, it is the last content of the opening ceremony, and the rest is to show outsiders around and introduce various details. If there are cultural activities, they will be held separately after the opening ceremony (cultural activities after lunch in the morning or cultural activities at the opening ceremony in the afternoon, because it is generally impossible to wait until the end of the cultural activities if foreign leaders are invited to cut the ribbon).

Question 3: Why do we have to cut the ribbon when we start our business? There are two theories about the origin and origin of the 40-minute ribbon-cutting: one is that the ribbon-cutting originated in western Europe. In ancient times, the shipbuilding industry in western Europe was relatively developed, and the launch of new ships often attracted thousands of spectators. In order to prevent the crowd from rushing to the new ship and causing accidents, the host set up a "defense line" with ropes far away from the hull before the new ship was launched. After the launching ceremony of the new ship is ready, the host will cut the ribbon for the audience to visit. Later, the rope was changed into a ribbon. People named it "ribbon cutting". Another way of saying this is that the ribbon-cutting originated in America. 19 12 years, in a small rural town in the United States, the owner of a shop had a unique opinion and was inspired by an accident. Taking this as a model, he created a brand-new celebration ceremony-ribbon-cutting ceremony for merchants. At that time, the store was about to open. In order to prevent the customers who flocked after hearing the news from losing their temper before the official opening, the shopkeeper rushed into the store and rushed to buy all the bargains used to discount customers, so that those who came on time were not treated fairly, so they randomly found a cloth belt and tied it to the door frame. Who would have thought that this temporary measure even aroused the curiosity of people crowded outside the store, prompting them to enter the store earlier and have a sneak peek at the goods to be sold. Coincidentally, just outside the store, people's curiosity rose to the extreme, and it seemed that they were impatient. The owner's little daughter suddenly ran out of the store with a puppy in her arms. This cute puppy who was "inexperienced" casually knocked down the cloth tied to the door of the store. People who didn't know the truth outside the store mistakenly thought it was a "new trick" launched by the store to open Zhang Zhixi, so they immediately flocked to buy it. To the owner's delight, the business of his shop was very hot on the opening day. Always superstitious, he "reflected" on this. Finally, he decided that his good fortune was all brought by the cloth belt knocked down by his little daughter's puppy. Therefore, after that, when several chain stores under his command opened one after another, he made the same mistake. Over time, his little daughter and puppy's unintentional "invention and creation" gradually became a whole set of ceremonies after he and his descendants continued to "refine and sublimate". It first spread all over America, and then all over the world. In the process of spreading, it was also given an extremely loud and famous name-ribbon-cutting. Up to now, it has become a popular "ribbon-cutting" ceremony.

Question 4: Opening the store, cutting the ribbon and setting off firecrackers: Opening the store, cutting the ribbon and setting off firecrackers.

Example:

Opening ribbon-cutting process of XXX store

First, the preliminary preparation

1. Opening time: determine the opening time of store XXX.

2. Guests to be invited: the guests to be invited cut the ribbon in advance: * * leaders, industry association leaders, company leaders, customer representatives, celebrities, etc.

3. Advertising: community leaflets, wall advertisements, etc.

4. Website layout:

(1) Shop layout: banners, picture books, flags, etc.

(2) Layout of ribbon-cutting stage: If possible, it is best to set up a stage at the entrance of a specialty store, or rent a special ribbon-cutting stage. The layout materials include: stage, red carpet, large-scale painting background, flowers, podium, microphone, stereo, salute and so on.

5. Rehearse in advance: If possible, rehearse the day before the ribbon-cutting and be familiar with the ribbon-cutting process.

Second, the ribbon-cutting process

1. mobilization preparation: check the site layout. The host, hostess, gongs and drums team, lion dance team and staff entered the venue. All the people wait for the unified command, play the welcome background music and enter the welcome state.

2. Welcome: the store manager and employees greet the guests, and the hostess is responsible for the guests' sign-in, gift distribution and wearing corsage.

3. Arrange seats: The hostess will guide the guests to the designated seats.

4. Commencement of the ceremony: the host announced the beginning of the ceremony, delivered a welcome speech and announced the beginning of the ceremony.

5. Play songs and set off firecrackers: The band will play live music and set off firecrackers, and everyone present will applaud warmly.

6. Introduce the guests: introduce the guests present. At this time, guests can stand up and pay tribute to everyone. With the background music, the music volume should not be too high.

7. Guest speeches. The host invited a special guest to give a speech.

8. The finishing touch ceremony: The host invited special guests to make the finishing touch for The Lion Awakening. With the background music, the music volume should not be too high. After the finishing touch, a lion dance performance was performed with gongs and drums.

9. ribbon-cutting guests come on stage: after the lion dance, the host (please) introduces the ribbon-cutting guests one by one. The background music should be matched and the music volume should not be too high. At this time, the auxiliary scissors are in place at the same time: two lottery players stand at both ends of the stage to open the ribbons; Miss tray is holding a tray with white gloves and scissors on it; Flower girl is holding a flower ball. Stand in position and leave the most suitable position to the ribbon cutter.

10. ribbon-cutting ceremony: after the ribbon-cutting guests were in place, the background music was suspended and the host announced the ribbon-cutting ceremony. When the guests cut the ribbon, gongs and drums sounded, music sounded again, lions woke up to dance, firecrackers and salute sounded, and the ceremony lasted until * * *.

1 1. After the celebration, the promotion and business negotiation of the day will begin.

III. Materials and Equipment

In addition to the boring venue layout, special attention should also be paid to the materials used in the ribbon-cutting process:

1. Red ribbon, which is the "color" in the ribbon-cutting ceremony. The number of flower clusters on the red ribbon should be one more than the number of ribbon cutters, so that each ribbon cutter is between two flower clusters.

2. New scissors, specially designed for ribbon-cutting at the ceremony. Every ribbon-cutter should have a hand, which must be brand-new, sharp and smooth, and should carefully check whether the scissors have been ground in advance. After the ribbon-cutting ceremony, the scissors used by each ribbon-cutting artist can be packaged and presented to the ribbon-cutting artist as a souvenir.

3. White tulle gloves specially prepared for ribbon-cutting artists should be sufficient in quantity, appropriate in size, brand-new, smooth and flawless.

At the ribbon-cutting ceremony, the hostess held a tray in her hand to hold red ribbons, scissors and white tulle gloves. The tray should be brand-new and clean. Silver stainless steel products are the first choice. When in use, red flannel or silk is spread on it, and a tray specially designed for each ribbon cutter is provided. At the same time, the red ribbon was held by the tray.

Fourth, personnel preparation.

1. Host, live host.

2. The ribbon-cutting person is the one who cuts the ribbon with scissors at the ribbon-cutting ceremony. The ribbon-cutter should wear a suit, skirt or uniform and comb his hair neatly. Hats, sunglasses or casual clothes are not allowed. If only one person cuts the ribbon, you can cut the ribbon immediately in the middle. If there are more than one ribbon-cutter, the order of ribbon-cutting at the same time is: the middle is higher than both sides, and the right side is higher than the left side.

Shearer refers to the person who helps the ribbon cutter in a series of ribbon-cutting processes. Miss ribbon-cutting etiquette is divided into greeters, guides, waiters, lottery winners, flower delivery workers and tray workers.

The task of the usher is to be responsible for seeing off at the event site; The task of the tour guide is to cut the ribbon ... ";

Question 5: What is the reason for opening ribbons? Does everyone who opens a shop have to cut the ribbon? What to do after the ribbon cutting? What kind of process? First, cutting is a ceremony and the picture is auspicious.

Secondly, not all stores have to be cut down, but in reality, most stores have been cut down.

Third, after cutting, you can hold other ceremonies or go directly into the store.

Fourth, you can find a respected person to cut it. When cutting, scissors are usually tied with red cloth. Also, cutting is usually at a special moment, and you usually choose a lucky day.

Question 6: What should I pay attention to when cutting the ribbon? First of all, the most important thing is to pay attention to the order of subject and object. According to the importance of the guests, the director should stand in the middle, surrounded by important guests, and row them out in turn.

Secondly, pay attention to safety, fire prevention and theft prevention.

Question 7: The main contents of the ribbon-cutting ceremony The main contents of the ribbon-cutting ceremony are as follows: When organizing the ribbon-cutting ceremony, you don't have to blindly pursue novelty, novelty and sensation, which is divorced from your actual ability. No matter when and where, business people must remember to be thrifty. From the operational point of view, the current ribbon-cutting etiquette mainly includes four aspects: the preparation, the personnel, the procedure and the method of ribbon-cutting. Next, introduce the main points. First of all, the preparations for ribbon-cutting must be meticulous. Holding other meetings involves site layout, environmental sanitation, lighting and sound preparation, media invitation, personnel training and so on. It goes without saying that when preparing these aspects, we must be careful and strive for perfection. In addition, we carefully selected and prepared some special appliances for the ribbon-cutting ceremony, such as red ribbons, new scissors, white tulle gloves, trays and red carpets. Secondly, people who cut the ribbon must be selective. At the ribbon-cutting ceremony, of course, people are the most active, not things. Therefore, the ribbon-cutting personnel must be carefully selected and trained in advance. (1) personnel composition: besides the host, the ribbon-cutting personnel mainly consist of two main parts, namely the ribbon-cutting person and the ribbon-cutting assistant. (2) Etiquette requirements: Next, we will briefly introduce the main etiquette requirements for them. It is a high honor to be a ribbon cutter at the ribbon-cutting ceremony. The level of ribbon-cutting ceremony is often closely related to the identity of the ribbon-cutter. Therefore, when choosing ribbon-cutting personnel, the most important thing is to choose ribbon-cutting personnel. A ribbon-cutter is a person who cuts the ribbon with scissors at the ribbon-cutting ceremony. Traditionally, the ribbon-cutting person can be one person or several people, but generally there should not be more than five people. Usually, ribbon-cutting staff are usually held by superiors, partners, celebrities, employee representatives or customer representatives. The list of ribbon-cutting artists must be determined before the ribbon-cutting ceremony is officially held. Once the list is confirmed, you should inform the other party to make preparations as soon as possible. Usually, when deciding who to cut the ribbon, we must respect each other's personal opinions and don't force each other. When several people need to cut the ribbon at the same time, they should tell everyone who will share the responsibility. Doing so is a kind of respect for the ribbon-cutter. Don't "sharpen your gun at the last minute", just put it off before the ribbon-cutting begins, and find someone to make it up temporarily. When necessary, before the ribbon-cutting ceremony is held, ribbon-cutting personnel can be gathered together to inform each other of relevant precautions and conduct a little training. Generally speaking, a ribbon cutter should wear a suit, skirt or uniform and comb his hair neatly. Hats, sunglasses or casual clothes are not allowed. If only one person cuts the ribbon, you can cut the ribbon immediately in the middle. If there are multiple ribbon-cutting people, we must pay attention to their ranking when they cut the ribbon at the same time. The general rule is: the middle is higher than both sides, and the right is higher than the left. The farther away from the person standing in the middle, the lower the ranking, that is, the main trimmer should be in the center. It should be noted that the reason why the ribbon-cutting ceremony is stipulated as "the right side is higher than the left side" is mainly because it is an international practice and the ribbon-cutting ceremony should be observed. In fact, if no foreign guests attend the ribbon-cutting ceremony, it is necessary to implement the traditional practice of "the left side is higher than the right side" in China. Shiller refers to the person who helps the ribbon cutter in a series of ribbon-cutting processes. Generally speaking, most of the shearers are the female employees of the host. Nowadays, people usually call them waitresses. Specifically, the hostess who served at the ribbon-cutting ceremony can be divided into greeters, tour guides, waiters, lottery winners, flower girl and tray waiters. The usher's task is to be responsible for seeing off at the event site. The task of the tour guide is to guide the ribbon-cutter to go on stage or exit when cutting the ribbon. The waiter's task is to provide drinks for the guests, especially the ribbon-cutters, and arrange a rest place. The task of the color puller is to unfold and straighten the red ribbon when cutting the ribbon. Flower girl's task is to hold a bouquet when cutting the ribbon. The task of pallet porters is to provide ribbon-cutting supplies, such as scissors and gloves, to ribbon-cutters. Generally speaking, there should be more than one usher and waiter. A tour guide can be a person or a ribbon cutter. Usually there should be two people drawing lots. The number of flower stands depends on the specific number of flower groups, which should generally be one flower. Pallet porters can be one person, or one person can be assigned to each ribbon cutter. Sometimes, a hostess can wear several hats. The basic conditions of a miss etiquette are good appearance, tall figure, young and healthy, elegant temperament, sweet tone, quick response, wit and flexibility, and good communication. Miss best manners ... "";

Question 8: What is the connotation and significance of ribbon cutting? Ribbon-cutting is a ceremony that has only become popular since the 20th century. Tracing back to the source, it originated in America.

It is said that in 19 12, a large department store will open in Wadimi Town, San Antonio, USA. In order to make a profit, boss Wells strictly followed the local customs, opened the shop door early in the morning and tied a cloth belt horizontally in front of it. Everything is ready, just waiting for the official start. But what I never expected was that shortly before the official opening, the boss 10-year-old daughter rushed out of the store with a pug and accidentally broke the cloth belt across the door. At this time, customers and passers-by who had been waiting outside the door for a long time thought that the company was officially open for business, so they flocked in and rushed to buy goods. This is really a prosperous industry with huge profits. Soon after, when Wells' second branch was about to open again, he suddenly remembered the grand occasion when the first branch opened. In order to make a fortune, the boss tried the same trick again, and the effect was naturally good. Later, people followed this method, replacing monotonous cloth belts with ribbons, and cutting ribbons with scissors. Some people even used gold scissors. In this way, people officially named it "ribbon-cutting".

This form became popular all over the world. How to cut the ribbon is not only a ceremony to be held at the opening ceremony, but also many things such as the start and completion of the project. In recent years, grand ribbon-cutting ceremonies can be seen everywhere in China, and many celebrities and movie stars have been ribbon-cutters.

Ribbon-cutting etiquette:

The ribbon-cutter is a key figure in the ribbon-cutting ceremony. Gfd, the ribbon-cutting artist, directly affects the effect of the ribbon-cutting ceremony. Therefore, the ribbon-cutter should pay attention to the relevant etiquette.

The ribbon-cutter should dress neatly and solemnly, and be full of spirit, giving people the impression of being steady and capable. When the ribbon-cutting person walks towards the ribbon-cutting, he should smile and be natural and graceful. When the staff presents scissors for ribbon cutting on the tray, the ribbon cutter should nod to the staff and smile at the staff holding ribbons on the left and right sides, and then concentrate on ribbon cutting one by one. After the ribbon-cutting, put down the scissors and turn around to applaud the people around you.

Question 9: What is the process of the opening ceremony of a general enterprise? Part I: Overview of activities

◆ Activity time

XXXX、XXXX、XX、XX

◆ Activity location

Main entrance of local hotel chain

◆ Activity form

1, interior decoration

2. Location layout

3. Background music

4. ribbon-cutting ceremony

Step 5 shoot

6, gongs and drums dance

7, lion dance

8, membership card sales

9. Give gifts

10 Distribute leaflets

1 1, collecting consumer questionnaires.

◆ Basic operating specifications

The specific schedule is as follows:

08: 30- 10: 00 Site layout and courtesy reception

10: 00-ribbon-cutting ceremony, president's speech and guest's speech.

10: 30-11:30, beating gongs and drums, lion dancing, membership card sales, gift giving, distributing leaflets and collecting consumer questionnaires.

◆ Expected goal of the activity.

1. On the occasion of the first anniversary of the project's new opening, through activities such as decoration inside and outside the project, opening ribbon-cutting, setting off firecrackers, lion dancing, gift giving and membership card sales, etc.

Broadcast the good news of the opening of the project and expand social visibility;

2. Deepen the close communication with consumers and enhance the external affinity of the project brand;

3. Taking the opening activities as the carrier, let every consumer see the superior environment of the enterprise more clearly, understand the management taste of the top management of the enterprise, and feel immersive;

4. With the help of the opening ceremony, consumers can understand the unique business philosophy, concept and culture of the project, establish its unique brand image, and lay a good foundation for the project to win favorable competition in the domestic hotel chain industry in the future.

Part II: Preparation

◆ Activity scale:

The number of participants is about 200-300 (the number is abridged according to the on-site situation). The site layout is based on creating a warm and grand celebration atmosphere, and the activities aim to produce good news effects and social benefits.

◆ Personnel invitation

1. Performers invited gongs and drums teams and lion dance teams dressed in bright national costumes to perform various drum orders, double-lion pearls and double-lion prayers, adding luster to the opening ceremony, rendering the festive atmosphere and attracting more passers-by to stop and watch;

6 hostesses (internal staff) wearing uniform red cheongsam and ribbon are responsible for helping guests sign in and guiding them into the meeting place.

3. A number of security personnel (internal staff) are responsible for ensuring and instructing the travel and parking of vehicles;

4, cleaning staff (internal staff), responsible for on-site cleaning and hygiene work;

5. At the invitation of the host, hire a professional program host who is good at mobilizing the atmosphere at the scene, can take the initiative to participate in activities with the audience, and repeatedly promote the company's image. The person in charge will contact;

6. Inviting guests is an extremely important part of the ceremony. In order to make the ceremony give full play to its sensational and positive public opinion role, we must carefully select guests in the work of inviting guests, try our best to invite celebrities to attend, and create news effects. Important guests should be invited by special people in person.

Guest invitation scope: A, leaders of * * *, heads of departments B, enterprises, companies, general managers and directors C of real estate, social celebrities and journalists.

7. Transportation and accommodation arrangements: The hotel is responsible for arranging pick-up vehicles and banquet places for guests, and for picking up and dropping off the lion dance team;

8. Preparation of event materials: vehicles, bottled mineral water, champagne, power supply equipment, audio facilities, gifts, ribbon-cutting tools, fireworks, stage, hot air balloon, inflatable arch, welcome carpet, lanterns, colorful flags, promotional materials, flower baskets, banners, sign-in desks, signs, guest seats, etc.

Part III: On-site Work Arrangement

◆ Work arrangement in the preliminary preparation stage

1, XX, XXXX, send the draft business opening plan to the headquarters for review, and actually modify the plan;

2. Determine the scale, venue, equipment and facilities of the activities on XX, XX, XX, in order to arrange the work;

3. The company headquarters should set up a working group on this activity as soon as possible, and the working group should hold the first celebration meeting on the same day. The content of the meeting should focus on making clear arrangements for the recent work, making decisions on the scale, achievements and project setting of this activity, and making more detailed operation plans.

◆ Work arrangement in production and implementation stages:

1, XX, XXXX, start to determine the candidates for the guests attending the celebration, and complete the receipt confirmation within 5 days, so as to order the customized flower blue, the share of gifts, the number of drinks, the number of paintings, and the time for the guests to speak;

2. The entrusted advertising company shall complete the pre-production of the items required for the activity on XX, XXXXX, and confirm that the construction will be completed on the morning of XX, XXXXX; ......& gt& gt