How to carry out effective enterprise publicity

So how can we enhance the corporate image? Promoting corporate culture and public service advertising is one of the more effective methods. Corporate culture is the whole of material civilization, spiritual civilization or management system of an enterprise, and the whole construction of production mode, lifestyle, management mode and method of an enterprise. In other words, all employees of the enterprise * * * believe in and * * * maintain their outlook on life, values and world outlook. The construction of enterprise culture is a long-term process. Personally, I think it can be simply divided into four processes to cooperate with PDCA cycle (Total Quality Management). It is the first step (corporate culture) of EC-PDCA corporate culture construction, plan-corporate culture formulation and communication strategy 1. Enterprises should establish a special cultural management organization, with the top leader as the director and other important personnel from all walks of life (including senior employees) participating. 2. Analyze the background, purpose, nature and purpose of enterprise establishment, and put forward enterprise culture. 3. Develop a complete corporate culture promotion strategy. The second step, DO (executive power)-the specific way of corporate culture communication. There are two parts here. First, the infiltration of employees within the enterprise includes holding staff meetings to publicize corporate culture; Leaders take the lead in implementation; Propaganda slogans in the factory; Before going to work in the morning, all employees read aloud the corporate purpose. Second, corporate culture and social propaganda set up pop advertisements in some places with large passenger flow. Have the ability to broadcast some advertisements about corporate culture on TV stations, such as Haier's broken refrigerator movie, the situation of Sichuan Wuliangye in CCTV factory, and cultural propaganda. Do some public service advertisements, such as promoting environmental protection. Do some public welfare undertakings, and hope that every bottle of water in primary schools will donate a penny to the Yellow River for protection, such as Nongfu Spring. The third step, check-check the completion and omission of the expected results of corporate culture introduction in the implementation stage, and use corporate culture to determine the future behavior of enterprises. Find out the shortcomings in this process, find out the reasons and analyze the reasons. The fourth step, action-deal with the problem, solve the shortcomings in this process, find ways to improve, and try not to let him appear in the next PDCA. After positioning the top coal caving face, it is standard.