Sports Games Sponsorship Activity Plan

Pianyi Sports Games Sponsorship Activities Plan

It can be seen that as a powerful consumer group, the importance of college students cannot be ignored. Therefore, if a company fully supports a certain activity of the university, it will definitely receive generous returns and greatly increase the company's visibility.

There is a great opportunity right in front of us, and that is the annual sports meeting of our School of Economics and Management. This sports meeting is a great opportunity for each sponsor to introduce themselves to Jing Vocational students, promote their products, and plan their image. This is because the majority of freshmen have adapted to university life and are gradually participating in campus activities, bringing new vitality to the campus. At the same time, because the school has just started, students of all ages have less homework and have more time to participate in organizing school activities. Moreover, the sports meeting is a rare and large-scale event for the whole school, and it will definitely attract the attention of all students of the school, and even other schools. Who could let him miss such a golden opportunity? Take action! If any manufacturer or merchant wants to take advantage of this opportunity to promote, please hurry up and participate in the sponsorship activities of our School of Economics and Management. We assure you that we will do our best to promote your products in our school. Let you get the best returns with the lowest investment.

1. Market analysis

1. Sports sponsorship is a form of corporate public relations sponsorship activities. It is a series of marketing carried out by enterprises by sponsoring a certain sports event or activity and surrounding the sponsored activities. Countless successful sports sponsorships tell us that good sports sponsorships can improve a company's brand awareness and image, gain widespread favor and attention from all walks of life, and create a favorable environment for the company's survival and development.

2. Compared with television and newspaper media, publicity in schools has a good cost-effectiveness and can be achieved with the least amount of money.

3. School consumption is geographically concentrated and highly targeted, and product brands can easily gain popular support. Among them, college students, as modern youth, like to pursue fresh, exciting and romantic products.

4. There are frequent personnel movements and close exchanges between universities. Our school has a great advantage, that is, it has three campuses, and each campus is adjacent to other major universities. Supporting one school is like supporting three schools, and it is like setting up three publicity points in Ningbo to promote other schools.

5. There are new students and graduates in universities every year. You can also have long-term cooperation with us, so that the popularity of your products will continue to deepen, and it will be spread to ten, ten to hundreds, hundreds to thousands, and thousands to thousands, which has extremely long-term significance.

6. Our School of Economics and Management has accumulated a lot of publicity experience in previous on-campus publicity work. We have built a strong publicity network in the school, which can achieve good publicity effects in a short time. And there are enough human resources to complete your promotional activities for you! Achieve truly efficient and low-cost publicity

7. The school has a large number of employees, about 10,000 people. The potential market is huge and the consumption power is high. A small investment will definitely reap big rewards!

2. Activity introduction

1. Purpose of the activity: The sports meeting is an annual campus event to promote sports activities, strengthen students' physical fitness, improve personal physical fitness, and carry forward the pursuit of better It is held with higher, faster and stronger spirit.

2. Participants: All the school leaders, all teachers and students of the school participated.

3. Specific location: school sports ground.

4. Specific time: April 21st to 23rd, 20xx.

3. Publicity plan

Different publicity activities will be provided according to different sponsorship amounts.

1. Online publicity should be vigorously promoted on the campus network, school news center network, school forum, social network, and various community networks, so that there are advertisements for the product on all campus networks.

2. Hang banners in the most eye-catching locations of the three campuses, "such as canteens, teaching buildings, and dormitory corridors", with promotional slogans clearly visible at a glance and lasting for a long time. Merchants can also design their own banners with their own characteristics.

3. The brochure can be designed by the merchants themselves to launch their products grandly. The Outreach Department organizes personnel to distribute the materials at different times and locations. Try our best to let every student in our school know about your products.

4. Poster promotion: Post large posters on various publicity boards throughout the school and student apartments, or on roads with large populations and large population movements inside and outside the school. Under the condition of ensuring the publicity of relevant activities, Can reflect the interests of sponsors. It is recommended that companies participate in the design of posters and flyers or produce them themselves, in order to achieve a comprehensive effect in promoting the company.

5. Publication of publications The school has its own student publications, which have great influence among students. Advertising may be placed in publications.

6. Publicity in foreign schools. While promoting the school, we can also organize manpower and material resources to publicize to other schools, mainly to help distribute leaflets and put up promotional posters in other schools. It saves you the worry of investing and sponsoring one product in multiple schools. Save your money and really think about you.

7. For product exhibitions and consultation point promotions, merchants will organize personnel to come to our school. The Youth League Branch of our college is responsible for cooperating with your work and helping organize and promote your products. It allows the company's products to be better and directly displayed, attracting people on campus to visit, and greatly improving the reputation of your products.

8. Prize promotion The sports meeting prizes can be sponsored by the company or can be printed with your company's pattern to make students understand your products.

9. Product promotion The company's products can be used as designated items for the event. Supplies and sponsored products must meet on-site needs.

10. Broadcast publicity is the focus of the sports meeting. The importance of broadcasting is huge. It broadcasts the status of the sports meeting to every student at all times. Your company profile information can be broadcast on the school radio station's column, or directly broadcast to thank XX company (hotel) for providing XX sponsorship for our today's event, and broadcast it on a rolling basis.

11. The lottery will conduct a questionnaire survey about the product. Finally, the winner will be selected among the respondents and rewarded with some of your products. The purpose is to promote your product and make it accepted by the student public.

4. Budget

Make a corresponding budget based on the specific publicity plan required by the merchant.

5. Analysis of expected effects

Expand publicity efforts through radio stations, posters, banners, flyers, etc., so that the public can increase their goodwill and trust in your company, or through on-site promotions Increase product awareness, which will help increase promotion volume, expand publicity influence, and allow the public to have a better understanding of your company and your company's products. This will greatly increase your company's competitiveness in schools. , establish the corporate image, and at the same time, our external relations department can mobilize personnel to help merchants issue discount cards, leaflets, coupons and promote sponsored products and brands. Sponsor this event to save money, trouble and worry, and seize the opportunity to win the college student market.

Part 2 Sports Meeting Sponsorship Activity Plan

1. Behavioral Analysis

1. This fun sports meeting has received strong support from the college Youth League Committee and relevant school departments .

2. There are more than 3,000 college students in the ** campus, and most of them are girls. The fun games are interesting and attractive. The activities are held from 5:00 to 7:00 on non-weekend afternoons, just after dinner. I believe that when the activities are held in ** College, they will definitely attract more students' attention.

3. This event has attracted the attention of teachers and students. The products of merchants can not only be vigorously publicized, but also can be used for good promotion.

4. Because there are new students every year, the activities organized by **** are rich and colorful. If conditions permit, merchants can also establish a long-term friendly cooperative relationship with our social practice department, which will make the merchants The popularity inside and outside the apartment continues to deepen, which has great long-term significance!

2. Activity introduction

Purpose of the activity: The purpose of this activity is to use fun sports games as a carrier to enrich the extracurricular cultural life of ** students and enhance the physical fitness of college students. It not only gives every student the opportunity to express themselves, but also demonstrates the vitality and enthusiasm of contemporary college students. At the same time, we also hope that this fun sports meeting can cultivate students' teamwork skills and enhance class cohesion.

The overall process of the event:

March 26-28: Registration for fun sports games and referee registration

March 29: 1. Draw lots for the competition; 2. Competition time and venue arrangement for each class

April 12th: 1. Poster promotion; 2. Preliminary rounds of tug-of-war and other competitions will begin one after another

April 18th: Official competition and finals

Specific activity details:

Activity time: omitted

Activity location: football field

Activity participants: all students< /p>

Competition system arrangement: This sports meeting is divided into individual competition and team competition

3. Business promotion methods

1. Poster promotion: We will use posters at the sports meeting Zhongdian Minggui is the sponsor. The company logo can be printed on it, or the merchant can design his or her own poster.

2. Banner promotion: a week-long large banner promotion, hang the banner in the school, the content of the banner is the content of the sports meeting and related promotion of the product or the name of the sponsor, and it will be pasted in the cafeteria three days before the event. Locations with the most foot traffic. Hanging time is 24 hours a day.

3. Vertical billboard promotion: used as an independent promotion method in the school during the sports meeting.

4. Flyer promotion: We can assist in distribution, but the flyers must be provided by the merchant.

5. Exhibition and sales points (promotion points): Exhibitions and sales can be held on-site on the day of the event, and sales can also be held again after the event, but there will be an additional venue fee (within 50 yuan) for each exhibition. .

6. Questionnaire survey: We can assist in conducting a questionnaire survey on the day of the event.

7. On-site publicity: At the sports meeting, you can use props with merchant characteristics for activities, and you can also make small games with company characteristics.

8. On-site acknowledgment: During the event, the company name will appear in the form of verbal acknowledgment, and the host, performers, and players will promote business slogans, slogans, etc.

9. Guest Speech: Your company can send representatives to our events and can speak on stage as guests during the event, either at the beginning or in the middle.

10. Prize promotion: Merchant awards products as prizes.

IV. Budget

1. Prize budget: slightly

2. Drinking water for staff: 50 yuan

3. Audio equipment And electricity bill: 150 yuan

4. Whistle and order book printing: 30 yuan

Total: **** yuan