Flyer design pictures-How to design corporate flyers to attract customers more?

No matter how creative or awesome the copywriting is, if it cannot attract consumers’ attention immediately, all your efforts will be in vain. Therefore, designers usually choose to use brightly colored pictures to attract people's first attention. However, color does not mean that it will be used whenever you want, and it will definitely have an effect. Here we will teach you some color matching techniques. Zhonghui Design uses leaflets as an example to make your design bright and good-looking!

1. Use the tricolor system

The tricolor system refers to the combination of any three colors evenly distributed on the color wheel. Many designers like this color matching method very much, because it can quickly create a rich color palette, it can achieve a strong visual contrast effect, and it is easy to balance each color. You can get a glimpse of the effect of this approach through the design of a flyer. In the color palette of this flyer, red is the main color, yellow is the secondary color, and white is the accent color. If you want to try a three-color palette, choose one color as your dominant color, another as your complementary color, and one color as your accent color. This color selection method ensures that your work looks natural and harmonious.

2. Use bright colors as accent colors

Excessive use of bright colors may be hard on the eyes, especially large areas of bright colors. But you already have a bright color that you like, then refer to the above design to use bright colors - set the key part of the title to a bright color so that the viewer can identify the topic of the article at a glance. This method can help the audience quickly understand the main content of the leaflet, and this method can also be applied to some key contents of the leaflet, such as time and title. This not only prevents your audience from missing any important information, but also makes your work pleasing to the eye and interesting.

3. Design colorful illustrations

This is a flyer designed for the 2020 "Goodbye Flamingos" animal protection organization event. The design is mainly green Color tone, a large number of illustrations are used in the overall design to outline a picture of a vibrant ecological environment. Although such a design will take the designer a lot of time to draw illustrations, the effect obtained is very unique and distinct. , will quickly leave a deep intuitive impression on the audience. Do you want to design a flyer for a charity event with a certain theme? So design an illustration that will make your audience feel these strong vibes! Use bright colors to make it pop!

4. Add black and white

A bright and bold color palette doesn’t just consist of bright colors. Adding white and black to these bright colors will bring harmony and balance to your work. Get creative when it comes to color mixing, like this flyer design for discounting fruit. Use black and white to suppress the bright colors to highlight the theme, and you can also design a flyer that people will love! When designing your own flyer, all colors should be considered, including white and black, and try to achieve a harmonious proportion of each color.

5. Try monochrome

I like the simple and pure flyer design above. He combined a beautiful white-bordered font with a monochromatic base image to create a very eye-catching composition. This method also works for photos that don't have very good pixels. If I'm working with low-quality photos, I'll usually use a filter or two to turn them into monochrome to create a different visual effect.