What is the difference between a graphic trademark and a word trademark?

There is essentially no difference between graphic trademarks and word trademarks, because they are both product logos, but graphic trademarks have a stronger visual effect, while word trademarks express clearer meanings. The differences are as follows:

1. Graphic trademarks are expressed in graphics, while word trademarks are expressed in text.

2. Graphic trademarks emphasize the shape of the picture, such as the "Nike" trademark.

1. Graphic trademark refers to a trademark consisting only of graphics. It is a form of trademark, which refers to a mark composed of geometric figures or other patterns and used on goods or services. There are three classifications of graphic trademarks:

1) Symbol trademark: refers to a trademark that uses some simple symbols to form a pattern;

2) Geometric trademark: refers to a more abstract graphic

3) Natural graphic trademark: It is a graphic trademark composed of natural objects such as people, animals, plants, natural scenery, etc. Some are based on actual photos, while others are trademarks composed of natural graphics that have been processed, refined, summarized and exaggerated.

2. Word trademark refers to a mark composed of Chinese characters and their pinyin letters or other words and letters, and used on goods or services. Word trademark is a major form of trademark. Because it is easy to call, most companies will choose words as the first choice to register and use trademarks. :

1. Advantages of graphic trademarks:

(1) It is relatively intuitive, artistic and full of appeal.

(2) It is not limited by language. No matter which language people speak, they can generally understand it. Some people can call out their names at a glance, and some can even call them by their names. Leave a deep impression on people.

2. Disadvantages of graphic trademarks: However, because there is no specific title, it hinders people's oral communication, especially more abstract graphic trademarks, which are not convenient for advertising and affect the sales of goods.

(1) Compared with word trademarks, it is not conducive to name and communication;

(2) Graphic trademarks are more difficult to search, and compared with word trademarks, the probability of successful registration is relatively low lower.

Reference: Baidu Encyclopedia-Trademark Graphics