What is poster design?

What is poster design

Let’s explain what a “poster” is, then the “poster” design is self-evident.

"Poster" is interpreted according to its literal meaning. "Zhao" means to draw attention, and "Poster" means to post, that is, "posting to attract attention." The English name of a poster is "poster", which in the Oxford English Dictionary means a notice displayed in a public place (Placard displayed in a public place). In the advertising dictionary published by "International Textbook Publishing Company" in London, poster means a printed advertisement posted on cardboard, wall, large board or vehicle, or printed advertisement displayed in other ways. It is the main form of outdoor advertising. Advertisement One of the oldest forms of.

Some people also interpret the meaning of poster based on the root structure and anecdotes of poster. They believe that poster is derived from "post". The meaning of "post" is pillar, so poster refers to all posts posted on pillars. notice on.

Posters also have a name in China called "posters". No Chinese dictionary has a specific explanation of the word "posters", but according to legend, during the Qing Dynasty, foreigners brought foreign goods to our country on sea ships. Coastal docks moored and posted posters at conspicuous places along the streets to promote their cargo. Coastal citizens called such posters posters. Based on this development, in the future, all posters with similar purposes and other posters that have the function of transmitting information will be called "posters".

In foreign countries, the size of posters has standard sizes. According to British standards, the most basic size of posters is 30 inches × 20 inches (508 × 762mm), which is equivalent to the size of domestic folio paper. According to this basic standard size, other standard sizes have been developed: 30 inches × 40 inches, 60 inches by 40 inches, 60 inches by 120 inches, 10 inches by 6.8 inches, and 10 inches by 20 inches. The large size is made up of multiple pieces of paper. For example, the largest standard size of 10 feet × 20 feet is made up of 48 pieces of 30-inch × 20-inch paper, which is equivalent to the size of 24 full-open papers in my country. Posters specifically designed to attract pedestrians are generally posted at bus shelters in business districts and highway areas, and most of them are 60 inches by 40 inches in size. The posters placed on public information walls and advertising information places (such as the walls of London Underground stations) are mostly 30-inch × 20-inch posters and 30-inch × 40-inch posters.

There are four most commonly used poster sizes in the United States: 1 sheet per piece (508mm×762mm), 3 sheets per sheet, 24 sheets per sheet and 30 sheets per sheet. The most commonly used is 24 sheets per sheet. It is a large poster that is usually posted on the sidewalk where pedestrians must pass by and at sales locations.

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Most of the posters are made by plate making and printing for posting inside and outside public places and shops. Of course, there are also some posters for temporary purposes, which do not need to be printed, but are only completed by hand drawing. Such posters are POP in nature, such as temporary price reductions on goods, notifying the time and place of trade fairs, trade fairs, fashion shows or food tastings. wait. This kind of impromptu hand-painted posters are sometimes replaced by post-it notes. Most of them are mainly hand-painted artistic calligraphy, sometimes with illustrations. They are more casual and fast. They are not as rigorous in composition as printed posters. The advantages are: timely dissemination of information, low cost, and easy production.

Printed posters can be divided into two categories: public posters and commercial posters. Public posters take social welfare issues as their themes, such as tax payment, smoking cessation, eugenics, electioneering, blood donation, and traffic safety. , environmental protection, peace, promotion of cultural and sports activities, etc.; commercial posters are based on content that promotes goods and meets consumer needs. Especially with the emergence and development of the market economy, commercial posters are becoming more and more important and are increasingly used widely. application.

Use PS to design posters

I have mastered the essentials of poster design

Three forms of posters

1. Hand-painted

2. Photos

3. Computer-made environmentally friendly poster design competition

Yes, what is the essence of Cathay Cup poster design

People-oriented, solving practical problems, purposeful

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2009 Poster Design Competition

2009 9th Toyama International Poster Triennial Exhibition Collection Competition (entry deadline: 2009-3-20)

2009 The Second Promotional Poster Design Competition for the 16th Asian Games (Deadline for Entry: 2009-5-30)

The Promotional Poster Design Competition for the 2009 Fourth National Sports Conference (Deadline for Entry: 2009-7-16 )

2009 "Creative Wu" Poster Design Competition (entry deadline: 2009-3-15)

2009 First (Weifang) Print Advertising Creative Competition (entry deadline: 2009- 4-10)

This information comes from the graduation thesis poster design of Saicai.com!

1. Thesis title: It must be accurate, concise, eye-catching and novel.

2. Table of contents: The table of contents is a brief list of the main paragraphs in the paper. (Short papers do not need to be listed in the table of contents)

3. Abstract: It is an excerpt of the main content of the article and must be short, precise and complete. The number of words can be as few as a few characters, and no more than three hundred words is appropriate.

4. Keywords or subject words: Keywords are selected from the title, abstract and text of the paper. They are words of substantial significance to express the central content of the paper. Keywords are words used by computer systems to index the content characteristics of papers, which facilitates the collection of information systems for readers to search. Each paper generally selects 3-8 words as keywords, starts a new line, and ranks them at the bottom left of the "Summary".

Subject words are standardized words. When determining the subject words, the paper must be theme-based and converted into standard words in the thesaurus according to the indexing and grouping rules.

5. Thesis text:

(1) Introduction: The introduction is also called the preface, preface and introduction, and is used at the beginning of the paper. The introduction generally summarizes the author's intention, explains the purpose and significance of the topic, and points out the scope of the paper. The introduction should be short, concise and stick to the topic.

〈2) Thesis text: The main text is the main body of the paper. The main text should include arguments, arguments, argumentation process and conclusion. The main part includes the following content:

a. Propose - arguments;

b. Analyze the problem - arguments and arguments;

c. Solve the problem - arguments and steps ;

d. Conclusion.

6. The references of a paper are the main literature materials that can be referenced or cited in the paper and writing, and are listed at the end of the paper. References should be placed on a new page and marked in accordance with the "GB7714-87 Rules for Documentation of References at the End of the Text".

Chinese: Title--Author--Publication information (place, publisher, issue): Author--Title--Publication information. The requirements for the references listed are:

(1) The references listed should be official publications to facilitate readers’ verification.

(2) The references listed should indicate the serial number, title of the book or article, author, and publication information. Traditional Patterns and Poster Designs

Global pattern design materials collect attractive pattern design works by avant-garde designers, as well as works by already well-known designers from around the world. Readers are presented with the latest trends in pattern design. The graphic design works on each page allow readers to appreciate every perfect detail of the pattern design. At the same time, the different uses of color illustrate the diversity of the design, and the exquisite pictures demonstrate the stunning effects of the pattern design.

Details Baidu China Material Base is looking for a 3000-word poster design paper. Urgent!

Chinese characters are increasingly used in modern poster design. Its profound cultural heritage and unique symbolic elements have strong artistic charm and aesthetic interest. Modern poster design uses "Chinese characters" as creative elements, which is a rediscovery of the formal beauty of Chinese characters and a further extension and deepening of the cultural spirit.

——Inscription

Chinese characters are unique to China and have rich cultural connotations and infinite artistic charm. In the process of thousands of years of evolution, the fonts of Chinese characters have been constantly changing. It developed into a highly symbolic and visual square character.

Nowadays, Chinese characters are often used in modern poster design, which not only reflects the characteristics of traditional national culture, but also highlights the flavor of the times. It has attracted the attention of the world for its huge vitality and appeal. Chinese characters have a long history and are themselves beautiful compositions with a strong sense of symbolism and a high degree of artistic modeling value. The poster graphics derived from Chinese characters have the characteristics of simple shape, beautiful meaning and rich structure, allowing people to directly understand their symbolic meaning through the graphics themselves.

1. Chinese characters and modern poster design

Chinese characters originate from hieroglyphs with ideographic meanings. They are the crystallization of people’s long-term life experience and insights. Chinese characters generate meaning based on the shapes and sounds. , the original tracing style has been stored. Chinese characters originate from pictures and are made from original pictures. They are the earliest form of visual culture. The pictures gradually shifted to the direction of text and became the picture text of the text Yuanhao. From the perspective of poster design, Chinese characters are relatively simple design elements, but also the most abundant and complex design means. It has rich connotations, perfect structure, wide range of uses, far-reaching influence, and is extremely interesting and decorative. Through certain design creativity, the fonts can be given a visual re-creation and appropriate expression, which can not only highlight the cultural value of the poster design, but also serve as the finishing touch and icing on the cake. The preface to "Shuowen Jiezi" written by Xu Shen, a famous writer in the Han Dynasty, says: "The four eyes on Jie's head are connected to the gods. They look up at the power of Kuixing, look down at the patterns of turtles, patterns and birds, and absorb all the beauties to combine them into characters." , records the origin of Chinese characters. It is a symbol formed by the ancients' abstract summary of "absorbing beauty" from all things in nature. The beginning of its creation is based on images, so its shape reflects the information and ideas it contains. Since then, Chinese characters have continued to evolve with people's needs for communication. The process of evolution is the process of design. The text forms have gradually become more reasonable and perfect, thereby achieving more effective, faster and more accurate transmission of information.

From the perspective of design thinking, "pictogram" is image thinking, which is a summary and summary of the concrete form of things; from a sociological perspective, the more concrete what we face, the more realistic it is; The more realistic it is, the more space it has to leave room for people to put in more emotions and imagination, and the more visual tension it has. Therefore, concrete and intuitive expression is always the first element of Chinese character poster design.

Modern poster design is not an abstract painting, nor is it a word puzzle. It is a silent language, and it must elicit a response from the viewer. Modern poster design not only requires the perfection and novelty of graphics, but also pursues "less wins more" of graphics, that is, a high degree of condensation, which can give people far-reaching space for association. It should not be "given" imposed by the author, but "obtained" freely by the viewer, which is the "agreement" induced by the graphics. Like any art, it has its own laws, and the "restraints" it faces in expression are exactly the special forms that form itself. Ingenious conception, strong meaning and vivid image are the characteristics of posters. A large amount of the content that needs to be reflected is very abstract, and turning abstract concepts into visible images is the biggest difficulty in poster design. In addition to some intuitive images themselves, most of the posters use metaphors, substitutions and symbols. What metaphors and symbolic shapes should be used is a thinking process from the outside to the inside, from phenomenon to essence, so as to achieve the purpose of "from here to there" and give people space for inspiration and imagination.

2. The application of Chinese characters in modern poster design

As a graphic element, Chinese characters have duality and are more expressive and visually impactful than simple graphics.

First of all, the meaning of the word itself is the clearest and most convincing, with the characteristics of accuracy and directness of information transmission; secondly, the graphical characteristics of Chinese characters make it possible to convey the meaning of Chinese characters to the communication of graphics, and It has strong plasticity. The transformation of Chinese characters into graphics can deepen people's visual impression of viewing, increase their intuitive interest, and enable the content and meaning of Chinese characters to be expressed in many aspects through the combined poster design theme, emphasizing and reminding the ideas they express. , personalized, let people feel the taste and charm of poster art.

Creativity is the life of poster design. Without superb creativity, it will be difficult for posters to fulfill their mission. The creativity of Chinese character posters should first have aesthetic characteristics and follow the laws of beauty. The relationship between the points, lines, surfaces and colors of Chinese characters should conform to the formal laws of beauty. This is the key to the creativity of Chinese character posters; in addition, it should Combined with the application theme of the Chinese character posters, creative thinking is carried out in a targeted manner, and the theme connotation is expressed with clever ideas and unique and novel images.

Design should be innovative and avoid being stale. In the creative font conceiving process, it is crucial to find entry points that can develop imagination. Making a fuss about the glyphs according to the structure of Chinese characters can provide an infinite space for expanding imagination and creativity in the design. When cutting into glyphs, you can first consider emphasizing the appearance characteristics of the characters to make the glyph features more distinct and the meaning more profound; secondly, you can also do some hard or soft processing on the strokes to inject the emotion of the fonts into the strokes; thirdly, you can also Break the traditional norms and balanced formulas in text structure, move the common distribution positions of some strokes, change the density relationship, produce contrasting changes in the structure, highlight creativity, and strengthen the personality of the font. In short, the rich changes in fonts give us more possibilities to fully consider the expression of multi-layered connotations, so that the text can fully display the charm of conveying emotion and give people a relaxed, serious, humorous or lyrical artistic feeling.

The image design of Chinese characters is to visualize the specific meaning of the text to form its own interest through the visual processing of the font image. It cleverly integrates the connotation of the text with the external form and clearly shows its appeal. This kind of display is permeated with modern design ideas and gives the text a strong connotation. The key to the image design of Chinese character fonts is to unfold emotions and imagination, and to uniquely display the romantic color of "the blending of things and myself". Imagery writing transcends the constraints of concrete images, abandons the objective and inherent "shape", and refines the abstract and vivid "meaning". Boldly use imaginative thinking to be creative, so as to obtain infinitely meaningful expressions. Imagery writing is generally changed by means of increasing or decreasing radicals and strokes, size, number, or internal isomorphism. In the approach to imagery, the personality of the font is first emphasized, and the correlation is made in the shape, strokes, and structure of the font. detailed adjustments. Secondly, it emphasizes the emotional characteristics and appropriately integrates artistic imagination and understanding of the content into the font image. Finally, we emphasize the interest of fonts and pursue the interest of stroke shapes, arrangement and operation, and the distribution of light and shade, etc., so that creative fonts can achieve aesthetic appeal that is pleasing to the eye and touching the heart. For example, in the poster "Home" designed by Mr. Yu Bingnan (Figure 1), the shape of the main part of the lower right part of the character "家" matches the outline of the southeastern coast of China, while the last position and shape of the character "家" are exactly similar to those of Taiwan, my country. Replacement of topographic contours, (continued from page 29) (continued from page 23) This internal isomorphism skillfully deepens the theme of the design and gives "home" a profound connotation that mainland China and Taiwan are one family and should be unified.

Chinese characters themselves are a model of symbolic representation of meaning. Because the principle of Chinese character creation is "hieroglyphics" rather than pinyin characters, the "character" itself implies "image". Therefore, "Chinese character posters" beautify and symbolize the composition of the glyphs. Its design and composition are limited by the structure of the characters themselves, and the beautification can only be expressed to a certain extent. Try to find the entry point of Chinese character graphics as much as possible, and use the theme of the poster to create.

Figure 2 is a poster design for caring for poor college students. The author cleverly uses the radicals of Chinese characters to combine the Chinese characters "talent" and "trap" into one, so that readers can easily appreciate it from the font. The meaning conveyed by the graphics.

Figure 3 is a promotional poster for Chen Shaohua's studio. The word "design" is cleverly borrowed next to the word "yan", showing a strong sense of design and modernity. Therefore, accurately finding the ideographic core of the target Chinese character is the key to design, and then carving it with appropriate skill and skill to be targeted and innovative, so that new characters can be created without destroying the recognizability of the original character. work.

Therefore, modern poster designers should inherit the cultural traditions of the Chinese nation, focus on continuing the Chinese humanistic spirit, give full play to the strengths of national art, communicate it with modern design, combine it with the spirit of the times, and create Poster works that have both national characteristics and the spirit of the times.