What are the stories of famous people who succeeded in starting a business?

The four great joys of life: youthful vitality, successful entrepreneurship, harmonious family, and harmonious neighborhood. The four great sorrows in life: being plagued by illness, worrying about gains and losses, repeating the same mistakes, and accomplishing nothing. Let’s look at those successful entrepreneurs and learn from them to strengthen their determination to start their own businesses. So here is what I have to share. Just follow me and have a look. I hope it will be helpful.

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She only delivered noodles when she started a food delivery business twice, and now Brother Greedy is valued at 20 million

“We not only have feelings, but also a secret weapon .”

This is the slogan of Brother Chan’s store in Chengdu Software Park.

Tianhua Road in Chengdu Software Park is known as the "Snack Street" by Chengdu people. There are many noodle restaurants, Chinese food and special delicacies on the small street of a few hundred meters. There are some dangerous places in the world and military strategists. The meaning of place.

The small store is full of style and crowded with customers. According to founder Chen Lan, Brother Greed is an emerging catering company that was officially launched in October last year because through two years of technological research and development, it has solved the problem of noodles not being kept for a long time after being cooked.

With this unique core technology advantage and broad market prospects, Brother Greed has opened up the reputation and market in the software park in just six months with the precise positioning of "we only deliver noodles".

It is said that this store was completed, decorated and opened in just one month.

“At that time, we discovered this store for sale by chance, but the landlord only gave us less than a week to raise funds, so we urgently launched a crowdfunding plan and within a short time In just three days, the crowdfunding amount was tripled." Speaking of the popularity of crowdfunding, Chen Lan couldn't hide her excitement.

This is Brother Chan’s first store.

According to Chen Lan, Brother Tan’s team is a cross-disciplinary professional team composed of advertising creatives, film and television directors, senior catering industry operations managers and executive chefs, with about 20 full-time employees.

Currently, Brother Greed has a production department, a brand department, and an operations department. In addition to quality assurance, it also has advantages that others do not have in the creation and promotion of its own brand.

Unique skills, only delivering noodles

In areas with dense office buildings and white-collar workers, takeout has naturally become a necessity.

And Chen Lan discovered the business opportunity.

Through research, she found that currently the only option for takeout is rice, but a large number of people like to eat noodles. Including my former colleagues from the north, they would rather eat two steamed buns than a box lunch.

Noodles, like rice, are staple foods and a necessity. Globally, the proportion of people who eat pasta is greater than that of rice. The proportions vary from region to region in China, but in big cities like Beijing, Shanghai, Guangzhou and Shenzhen where the majority of the immigrant population is, the proportion is relatively balanced.

“How big the takeout market is, the demand for outside delivery accounts for half of it.”

Finally, she raised a question. Is there a kind of noodles that can be taken out? She consulted many friends around her who like to eat noodles, and they all expressed that they really need such a bowl of noodles.

So, Chen Lan started a 2-year research and development journey, and this was Chen Lan’s second entrepreneurial venture.

They invested more than 1 million in product research and development in advance, including establishing infrastructure such as a central kitchen.

Currently, product standardization has been completed and a central kitchen with a target daily capacity of 2,000 servings has been built. The takeaway has been online for more than 100 days, and the proportion of regular customers has reached 60%.

More people will have this experience with takeaway noodles.

When the noodles are delivered to you, they are either lumpy or cold, which seriously affects the taste of the noodles.

In this regard, the technology that Chen Lan had painstakingly researched for two years finally came into use.

“Ensuring the taste of noodles is the core of our technology.”

She explained to i Dark Horse that noodles are actually connected through raw material selection, noodle production, product production and other links. buckle, and the final comprehensive result is presented.

Brother Greedy solved the problem of noodles being unable to be stored for a long time after being cooked and the taste being affected by takeout by changing the ratio of flour, eggs and other ingredients in the noodles. Wait for real problems.

As for the temperature issue during food delivery, Brother Chan maintains a constant temperature of 80 degrees throughout the process.

When i Dark Horse asked Chen Lan whether he would introduce other staple foods in the future, Chen Lan shook his head and said.

"'Taking out only noodles' is Brother Greedy's brand slogan. We want everyone to remember us at a glance. We want to achieve great results in the noodle segment"

< p>It seems that when she said this, Chen Lan became more firm in her tone.

Of course, there are also some problems here in Chen Lan's view.

“In fact, this is a problem for the entire food delivery market, such as: the impact and restrictions of the platform on merchants, the troubles of third-party delivery customer experience, the early cost-burning of food delivery platforms, and the habit of consumers being greedy for cheap. ”

As for the claim that the food delivery platform is burning money, Chen Lan believes that Brother Greed will only invest relatively in infrastructure construction in the early stage of the brand construction, and there is no such thing as burning money.

Nowadays, major platforms are constantly merging and reorganizing. I believe that through continuous adjustments, the market will become more rational and return to the essence of business, and the platform's money burning will gradually cool down.

Currently, Brother Greed’s valuation in the capital market has reached 20 million yuan. The repurchase rate for old customers can reach 60%, and the repurchase rate for those who consume more than 10 times can reach 11%.

Brother Chan’s next plan is to open 6-8 online *** stores within half a year.

Expanding the scope of distribution has also become a plan among its goals.

“Our future development model is physical experience stores that are takeout delivery points. In the future, we will cover the entire city, and office buildings within 2-3 kilometers of the physical store can cover our takeout.”

Second entrepreneurship, "painful" but also happy

Brother Greedy is Chen Lan's second entrepreneurship.

As a female entrepreneur, she has a heart full of curiosity about the world and the courage to try.

Before Chen Lan founded Senior Brother Greedy, he was the founder of Sichuan Sizhitang Cultural Communication Co., Ltd. It has been 7 years since then.

The establishment of "Senior Brother Greedy" is exactly what we mentioned before. She hopes to save this group of people in the office building who are "all-faced and unhappy". At the same time, she hopes to bring Chengdu's delicious food to Nationwide.

She said that she is happiest whenever she achieves a staged success or solves a major problem, and when she feels at her lowest, it is often when the company is short of money and talent.

“The most difficult thing is funds.” Chen Lan told i Dark Horse.

In her eyes, Senior Brother Yan’s team, direction, and goals are very clear, and the team members are also very professional and excellent in their respective fields, and everyone works hard.

For an idea to become a reality, the entire process needs to be continuously optimized, especially for a company with certain innovations like ours, so continuous trial and error in the early process is very important.

Entrepreneurship is a very wonderful process. You never know what will happen next moment. Life is full of infinite excitement, and of course it may also be scary. Entrepreneurs need to have a strong heart.

This is Chen Lan’s understanding of the meaning of entrepreneurship, and it is also a must-have for every entrepreneur.

Entrepreneurship is an ongoing state and a normal part of life.

In fact, it is not difficult to find that many entrepreneurs are unable to balance their own problems with their families.

For a female entrepreneur like Chen Lan, it is even more difficult to balance.

"Family understanding and support are the most important."

In her view, in the process of starting a business, family life can only be involved occasionally, and the quality of each activity must be improved to make the time together as enjoyable as possible.

In the absence of accompanying family members, you should communicate more with them and express yourself more to gain their heartfelt support.

“Now I may focus more on Brother Greed, hoping that it can become the number one brand of takeaway noodles in China.”

This is the last thing Chen Lan said to i Dark Horse. The words between the lines reveal the ambition of this ordinary woman, and at the same time, her love for Brother Greedy’s brand.

As said at the beginning, "We not only have feelings, but also have secret weapons."

I hope we can all receive this gourmet "business card" in the near future.