How can travel agencies effectively reach users with small programs and new e-commerce marketing games?

With the vigorous development of tourism, the trend of online business model is increasingly prominent, which can meet the needs of consumers to a great extent.

The data shows that 90% of domestic tourists search for relevant data through the Internet and mobile phone clients, and more than 50% of tourists officially book tourism products.

The second half of the Internet is in the mobile field, and applets are the main force in the mobile field. The applet was born on the basis of WeChat's huge traffic platform, and it will also provide a new entrance for enterprises to expand channels.

0 1

Social gameplay effectively reaches users.

With the advantage of mobile Internet, brands and services will be delivered directly to customers with the least and shortest circulation links, and the most accessible and influential way-mobile application will be found for customers.

The biggest attraction of small programs to travel agencies stems from the fact that travel software used in low frequency can be attached to WeChat used in high frequency, thus grasping the entrance of passenger flow. There are many entrances to applets. As people use WeChat for more and more time, it is extremely sticky and naturally drives user traffic.

02

Increase user enthusiasm and brand promotion

Wechat and tourism itself also have strong social and content attributes, and people will have the impulse to share every time they find a good tourism product line.

The small program helps enterprises to build an online independent direct selling platform, and launch a variety of new e-commerce marketing games such as route grouping, spike tourism projects, travel coupons, multi-person bargaining, membership system, and sharing and distributing rewards.

Endorsement of trust among friends, social interactive sharing marketing as the main way, through friend recommendation, group sharing, WeChat official account content promotion, community marketing and other forms. It can effectively attract new ideas, increase user stickiness and form a virtuous circle of "sharing-shopping-precipitation-sharing". So as to realize rapid fission propagation, which not only reduces the promotion cost, but also increases the enthusiasm of users and brands.

03

Improve the user experience of purchasing services.

Travel agencies are offline service industries. Influenced by the mobile Internet and online travel enterprises, online direct supply and demand transactions, online consulting services are blocked, information asymmetry, small customer coverage and people's living and consumption habits are outstanding.

As a bridge between online and offline links, applets can effectively attract the traffic of offline bridges, transform them into online drainage purchases, and then land offline travel services, forming a closed mode of consumption integration.

It can also greatly improve the quality of travel booking service, enrich consumption and payment scenarios, bring more convenient and efficient travel experience to tourists, and increase the business income of travel agencies by activating offline and offline.

04

Help enterprises improve marketing efficiency

All customers, resources, transactions and financial data directly enter the backstage travel agency management system, and uniformly manage and analyze tourists' preferences, which can effectively help travel agencies understand the changes in consumer demand in time, and may realize timely interaction with potential tourists, innovate-precipitate-transform customers, realize accurate marketing, and provide strong data basis, thus selling products and services in a targeted manner.

In a more scientific, data-based and precise way, the overall improvement will be carried out in an all-round way, and finally a set of operation system that is most suitable and most in line with tourism enterprises will be formed, so that online and offline links will be better and the user service experience will be better improved.