What is the basic format of copywriting?

Copywriting consists of title, subtitle, advertising text and advertising slogan.

Copywriting is widely used in advertisements, product introductions and TV news. Through creative text editing, the central idea of the theme is expressed and various interesting expressions are used to make the content more vivid and interesting. After many people enter the company, the superior will ask employees to write some product copywriting, brainstorm and select the most suitable product promotion copywriting, which has many applications. So, what is the formal copy editing format used by the company?

Copywriting consists of title, subtitle, advertising text and advertising slogan. It is a literal expression of advertising content. In advertising design, copywriting is as important as graphics, graphics have early influence, and advertising copywriting has a deep influence.

Advertising title: it is the theme of advertising copy and often the focus of advertising content. Its function is to attract people's attention to advertising, leave an impression and arouse people's interest in advertising. Only when the audience is interested in the slogan will they read the text. The design forms of advertising slogans are: intelligence, question and answer, imperative sentences, news, slogans, suggestions, reminders and so on. When editing advertising language, advertising copy should be concise, easy to understand and remember, clear in transmission and novel in personality, and the number of words in a sentence should generally be within 12.

Advertising subtitles: It is a supplementary part of the advertising scheme, which has the function of making the finishing point. It is mainly manifested in the supplement to the topic and makes people feel that they didn't understand the previous one, and all of them are understood here.

Advertising copy: advertising copy is to increase consumers' understanding and understanding of products and services with objective facts and specific explanations to convince people. The writing of advertising copy makes the content true and easy to understand. No matter what theme style is adopted, we should grasp the main information to describe it, and be simple and clear.

Advertising slogan: Slogan is a strategic language, whose purpose is to make consumers master the personality of goods or services and make the spirit of other enterprises in the domain different through repeated and identical performances. This has become an indispensable factor in commodity promotion. The common forms of advertising slogans are association, metaphor, promise, reasoning, praise and command. The writing of advertising slogans should be concise, novel and interesting, easy to remember, easy to read and catchy.

The so-called advertising copy is a form of expressing the content of advertising information in words. Advertising copy can be divided into broad sense and narrow sense. Advertising copy in a broad sense refers to the specific expression of established advertising themes and advertising creativity through advertising language, image and other factors. In a narrow sense, advertising copy refers to the composition of words and words that express advertising information. Advertising copy in a broad sense includes the writing of title, text, advertising language and the selection and collocation of advertising image; In a narrow sense, advertising copy includes the writing of title, text and advertising language.

Companies will use copywriting to plan their products or development projects for other purposes. Therefore, it is very important for new employees to learn to write a formal copy editing format, which can be regarded as a basic professional skill, and can bring a lot of help to their career development.

Copywriting, originally refers to the table where books are placed, and later refers to the person who writes on the table. Now it refers to the writing position in a company or enterprise, that is, to express the established creative strategy in words. Copywriting is different from designers' expression through pictures or other means, and it is a process of performance, development and deepening in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda, news planning and so on.