Pulling sponsorship plans

Requesting a Sponsorship Plan (1)

1. Purpose: To cooperate with the 4th Skills and Culture Festival of the college and actively participate in it.

Scope: Xiasha area (can also develop into Hangzhou city).

2. The advantages of our college for this event:

This event is a college-level event, involving all teachers and students of our college, nearly 10,000 people. It is an event A very active group and a huge consumer group. For this group of people with similar ages and similar interests and hobbies, they all have the following consumption characteristics:

1. The consumer groups are concentrated in scope, highly targeted, and consume large amounts.

2. Easily affected by the surrounding environment and easy to guide consumption.

3. It is easy to form a trend and quickly radiate to surrounding areas.

4. Strong acceptance ability, especially the ability to accept new things.

3. Merchant Compensation Plan

Name Form Remarks

1. The company appears as a sponsor on the flyer or distributes the company's flyer for the project at the same time Can be independent.

2. Brochure promotion: If the company has new brochures, it can be distributed by the merchants themselves.

3. Posters. The merchants appear as sponsors on the posters, and can print company logos or design them themselves.

4. If merchants have roll-up banners to promote them, our association can assist in placing them on the day of the event and the merchants will design and provide them themselves.

5. Exhibition board promotion: 1-2 posters of some sponsors can be posted on the exhibition board. This board will not be affected by other organizations' publicity.

6. The leaflets and posters promoting sponsors will be posted on publicity boards in schools and apartments and will be updated every two or three times.

7. Banner promotion Banners with merchant characteristics can be hung in the corridors of apartments and schools but should not be too commercial.

8. Aerial balloon banners can be hung in the corridors of apartments and schools. Banners with merchant characteristics should not be too commercial.

9. Website promotion of this event can be integrated into the company culture. It is best for merchants to have electronic materials.

10. The radio station can publicize the company’s materials and information on the school radio station’s column, but additional publicity funds will be charged.

11. On-site shows can introduce sponsors on-site and require merchants to provide some physical objects and information.

12. Publicity and publication follow-up reports within the Voice of Publications and Societies have historical value.

13. Prize promotion Prizes are sponsored by the company or can be printed with patterns to make them look good across regions.

14. Product promotion The company’s products can be used as the only designated supplies for the event. Sponsored products must meet the needs of the site.

15. Staff supplies and publicity staff can wear clothing with business logos printed on them. On-site props and other items can be sponsored by this project across all activities of the Public Association this semester.

16. Consultation points can be set up to accept student consultations two days before and on the day of the event. In order to introduce your company, it is best to give the consultants some money in return.

17. Promotions can be held on-site on the day of promotional activities, but additional venue fees will be charged.

18. At the on-site publicity party, props with merchant characteristics can be used for decoration, and small games with company characteristics can also be played.

19. Guest Speech: Your company can send representatives to participate in our activities, and they can speak on stage as guests during the event, preferably at the beginning or in the middle.

20. During the on-site acknowledgment event, the company name appears in the form of verbal acknowledgment, and the host, performer, and player promote the business slogan, slogans, etc. The effect is very obvious.

21. On the day of the questionnaire survey activity, you can conduct the questionnaire survey at the information desk. It is best to have a lottery draw.

22. If necessary for media promotion, major media in Guangzhou can be invited to interview. A larger amount of sponsorship is required.

23. After this event, the image planning company can discuss cooperation in planning an image show, both inside and outside the school, but the cost will be calculated separately.

IV. Promotion methods for merchants in our hospital:

1. Banners are hung in the teaching aisle and apartment aisle for a week before the event is over. They are clearly visible at a glance and last for a long time. It is not possible to apply for banner hanging in a private name

2. Poster promotion Large posters are posted in various bulletin boards throughout the school. The content is passionate, energetic, fresh and elegant, while ensuring the promotion of relevant activities. , can reflect the interests of sponsors. Posted twice a week before the event, the major publicity boards of Hangzhou Vocational College and the student apartment publicity board (the apartments of our college are in the science and engineering living area and the media living area respectively, so that the two schools can be promoted). It is recommended that the company participate in the design of posters and flyers or produce them themselves in order to achieve the best and most comprehensive effect on the company's publicity.

3. Flyers will be distributed to each dormitory in each dormitory area. The leaflets will be distributed twice in the previous week. The image of the distribution company will be in "close" contact with everyone. The leaflets can be distributed together with the merchants' leaflets.

4. Place one display board each in the apartment canteen and basketball court.

5. Product display An exhibition venue will be set up outside the event venue to hold a small exhibition of the company's products. On the day of the event, the company's products were displayed, attracting the attention of school visitors and passers-by. It is recommended that the company prepare audio-visual products with company characteristics for on-site playback for the best effect.

6. The on-site introduction to the show in the first three days of the event has good publicity effect and vivid image. It will be even better if there are handsome boys singing and beautiful and sexy girls distributing orders. The effect of this method has been proven to be extraordinary.

5. Guidance materials on soliciting sponsorship

1. Be familiar with your own school and your own association.

2. Collect recent information on activities inside and outside the school. By collecting this information, you can know which companies are interested and which companies are not.

3. After locking in the company, first have a preliminary understanding of the company and seek topics and cooperation points.

4. Prepare some more information before departure, which can be the good side of the same type of activities in the school or some historical classic information from the association.

5. Choose your partners well. It is best to work in groups of 2-3 people each time, with men and women matching each other. Separate tasks: who takes notes, who explains, and who answers questions.

6. Choose a good route, clarify the company address (it is best to go to multiple places at one time), and make an appointment with the person in charge of the company by phone first.

7. When you go out to solicit sponsorship, in addition to soliciting sponsorship, every action you take represents the image of the association, so pay attention to your words, deeds, and attire.

8. The greatest wealth of sponsoring is not whether you can get sponsorship, but that you can contact a company, or even a company’s senior management. Understand their operations and thinking. Then turn it into your experience and wealth.

Pulling out sponsorship plans (2)

In order to enrich the campus cultural life of students and promote quality education in colleges and universities. The Entrepreneurship and Employment Association of our college will hold Entrepreneurship Talents Challenge the Future in April and May? "Challenge Cup" College Student Entrepreneurship Design Competition. Through this competition, in order to allow more college students to enrich themselves and show themselves, let more students understand entrepreneurship, participate in entrepreneurship, and realize entrepreneurship, we are in line with cultivating innovation awareness and enhancing Entrepreneurship capabilities, enhance the entrepreneurial competitiveness of our students, and enrich campus culture.

At the same time, we will establish a good corporate brand image for your company during the activities; let your company's brand leave an impression full of humanistic care in the minds of our school students, expand the company's intangible assets in colleges and universities; let college students associate with your company's products There will be further "intimate contact"; allowing college students to better understand society and integrate into society faster. We have the confidence and strength to make this event a complete success! Satisfy all leaders!

Benefits from your company’s sponsorship

This is a carefully planned competition that will definitely attract the attention of all teachers and students and get their attention. It will help your company improve its brand image and expand its influence in the campus market; this competition has a wide range of influence, a long duration, a large number of student groups participating, and vigorous publicity of the preliminary work, then this competition will be of great interest to you For a unified company, it must be value for money.

(1): Advantages of investing in college activities:

1. Compared with TV and newspapers, sponsored advertisements are closer to students’ real life, more lively and less expensive in terms of capital consumption It is also less.

2. Students’ consumer demand is huge. As long as your company’s products are of high quality, reasonably priced, and beautiful in style, our publicity will help you better develop the campus market.

3. Convenient application method. Merchants must apply for publicity in colleges and universities, which is a cumbersome process. However, going through the association will reduce a lot of unnecessary trouble and save time and labor.

4. Rich human resources. The College Student Entrepreneurship and Employment Association is a strong college-level student group. We will invest as much manpower as possible to make comprehensive publicity for you.

(2): Market analysis on campus:

1. Campus website and radio: Campus website and radio have gradually become a highlight of the dissemination of our campus information. During the event, we Campus websites and radio broadcasts will be used to advertise sponsors.

2. Banner: During the competition, a banner will be hung at the event venue, which will be visible at a glance and last for a long time until the end of the competition.

3. Poster promotion: The campus poster column is the place where students are most concentrated. In the early stage of the competition, large posters with passionate and energetic content, fresh and elegant, can be reflected in the publicity of related activities. Sponsor Benefits.

5. Promotion of prizes and gifts: The gifts and prizes provided by the sponsoring merchants for the event can be named with business information or printed with the merchant's product logo, thereby increasing the visibility of the merchant.

6. Guest speeches and on-site acknowledgments: During the event, we invite sponsoring merchants to the scene and express our gratitude to the merchants during the award ceremony, thereby improving the status of the products in the minds of students.

7. Curtain promotion: The curtain will be a highlight of the competition. While students are watching the competition, their eyes will also be focused on the curtain. We will provide sponsorship promotion for sponsors.

Return details:

(1) Visual presentation:

1. The exclusive sponsor has the naming rights of the event.

2. The lottery number plates issued to the audience when they enter can be printed with your company’s slogan or product logo on the back.

3. Company leaders or representatives can draw prizes or award prizes to the winning audience.

(2) Physical presentation:

1. The company can print its own logo on the items or prizes provided, or use its own products.

2. Product promotion or appearance of the product can be appropriately included in the competition.

(3) Auditory presentation:

1. We can adapt the company’s existing product slogans, integrate them into the host’s words, and penetrate them among the association personnel to make them It can be widely circulated on campus.

2. You can change the lyrics and promote them according to the characteristics or homophony of the product.

(4) Follow-up publicity:

1. As agreed by both parties, your company will provide cultural shirts with the company logo printed on them, and organize members to wear them collectively at the next large-scale event of our association. Free publicity for your company.

2. At the next large-scale event, the company name will be mentioned on the event signage.

Sponsorship methods

1. The event expenses shall be borne by the sponsoring company. (We can also sign a cooperation agreement with your company to reach mutual understanding and help your company complete a certain business)

2. Banners, pop posters, contestant navigation manuals, and exhibition boards are provided by the sponsoring company Color printing. Advertisements, flyers and on-site gifts can be provided by the sponsoring company (if they are all printed with the sponsoring company's slogan, the relevant costs will not be included in the event budget). Any promotional terminology must be negotiated by both parties before being used.

3. In order to better promote the sponsor’s product image and service purpose, the company can also join in the preparation of the entire event, and company promotion content can be included in the planning process.

4. Sponsors can send company employees to participate in the on-site decoration of association activities (they can wear any appropriate clothing with company logo or company promotional content).

5. The sponsoring company can also provide unified clothing and accessories for the service personnel of our association activities.

6. If the sponsor has other requirements, please contact the person in charge of the association activities.

Advantages of sponsors cooperating with us

(1) Colleges and universities are a huge market, and college students have absolute consumption autonomy. By sponsoring college activities, they can make money at the lowest cost Get maximum publicity and cultivate the most potential customers.

(2) It can reflect the social responsibility of the business while promoting the company itself. Based on the starting point of helping colleges and universities organize campus activities and solve problems, enterprises can fully demonstrate their sense of public welfare responsibility and win society's recognition of their brand public welfare.

(3) You can gain vitality from college students and find new ideas, and it can also be an important way for companies to select talents.

Activity budget:

1. 10 yuan for printing the planning book

2. 0.4*100=40 yuan for 100 copies of the leaflet

3. Participant Navigation Manual 5*40=200 yuan

4. Printed poster 150 yuan

5. 10 banners 100*10=1,000 yuan

6. The lecture attendance fee is 2,000 yuan

7. The production of exhibition boards at the registration point is 10 yuan

8. Award certificate: 50 yuan

9. Judges for various competitions Water fee 50 yuan

10. Prizes 900 yuan

11. Others 100 yuan

The total funding is: 4,600 yuan

Institute Entrepreneurship Employment Association