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On June 20th, a "panda" from the United States landed on the big screen in China. This naive and lazy guy named "Bao" swept 38 million box office in just three days, making 6.5438+0.3 million audiences crazy, and shattered the curse that "animated films can't attract China audiences" with his fat and tough body. So, what is the trick of "Po"? What is the secret of panda's success?

Stunt 1 culture

2008 is the year of China, and the focus of the world is still on the Beijing Olympic Games. Kung Fu belongs to China and Panda belongs to China. Kung Fu and Panda emphasize that this is a film about China. In the year of China, a film about China was released, and Kung Fu Panda seized the business opportunity of the Beijing Olympic Games.

After watching the Chinese translation of Kung Fu Panda, many people may have the illusion that it is an original film made by China people in China. The producers of Kung Fu Panda did not define China's Kung Fu and Panda with their self-righteous inherent thinking, but after studying China culture hard, they showed the most basic authentic Kung Fu and Panda to the world, which surprised European and American audiences and amazed China audiences. It is understood that the director is an out-and-out China fan, who not only likes the traditional culture of China, but also has seen China animated films such as "Making a scene in Heaven" and "Good Scene".

Chinese flavor permeates every corner of the film, and the strong China cultural atmosphere has reached its acme from the very beginning. In addition to the two elements of China, Kung Fu and Panda, the traditional trolleys and noodle shops of Abao's family, four-person sedan chairs in Heping Village, firecrackers, acupuncture, traditional temple fairs, costumes of various figures, and ubiquitous Chinese characters, the villagers' living habits also conform to the ancient characteristics of China. Writing with China's calligraphy, eating steamed stuffed buns and noodles with chopsticks, and even praying mantis likes to drink noodle soup have brought strong visual impact and fatal attraction to the audience. In architectural style, cornices and arches, red walls and blue tiles, temples are decorated with many landscape paintings and porcelain, and indoor walls, columns, tables and chairs are painted with great care. The natural beauty of China and Sichuan has also been vividly displayed in the film, with misty clouds, beautiful mountains and rivers and quite artistic conception.

Not only that, the names of the characters also retain the pronunciation of China. The pronunciation of the leading panda "Po" is similar to that of a national treasure. The Kung Fu master "Master" is the master, the tortoise is the tortoise, and the snow leopard "Tailong" spoiled by the Kung Fu master is transliterated as "Tang Lang" or "Tang Lang". In music, almost all Chinese folk music lineups are leading players, such as suona, flute, erhu, guzheng, wooden flute, gongs and drums, xylophone and so on. And China has a strong national flavor.

Whether it's Kung Fu Panda, the Prince of Egypt or Mulan, there is a strong national flavor in the movies. The global box office of the three films has also become a leader in animated films, and the truth that "national is the world" has been reflected in the theme selection of commercial films.

Trick two kung fu

Why does Kung Fu Panda, which is also based on China culture, have a higher box office than Mulan? Kung fu is probably the biggest factor. China's martial arts films are loved not only by people in China, but also by people all over the world. When Europeans and Americans talk about "Kung Fu", they always like to add "China people" to the front. This China cultural form brought to the world by Bruce Lee is the first sign for foreigners to know China culture through movies, and it is also a stepping stone for China commercial films to go global.

The overall atmosphere of Kung Fu Panda is exactly the same as that depicted in China's martial arts novels, with flying eaves and climbing walls, magical acupoints, common moves and genres, martial arts spirit and loyalty in various martial arts novels, the structure of Jin Yong's and Gu Long's novels, and even the Buddhist thought reflected in the film. It is more appropriate to say "Kung Fu Panda" than "Kung Fu Panda", but westerners are too obsessed with the word "Kung Fu". The China Kung Fu involved is dazzling, and all the 18 martial arts are put to use: among the "Five Masters of Wulin", the tigress uses tiger fists, with arms and claws as the main weapons, making good use of running and fierceness; Green snake uses snake fist, is good at surprise attack, slides fast and quietly, and is proud and elegant; The golden monkey uses monkey fist, jumping up and down, flexible and free, and can also play sticks and smirk; The red-crowned crane is the only animal that can fly. You can use the crane fist to dodge freely, and it can be used as a logistics aid, which is peaceful and friendly. Mantis is small and easy to hide. With mantis boxing, it can move quickly and shoot, and two "broadswords" can hit the key accurately. As for Kung Fu master Panda, the film doesn't explain the characteristics of his moves. Just because he can teach "Five Heroes of Wulin" and Snow Leopard, it can be inferred that he is a master of all kinds of Wulin.

Kung Fu Panda draws lessons from the shadows of Bruce Lee, Jackie Chan, Jet Li and others: Po fights against Snow Leopard Taro, and Po's actions and cries imitate Bruce Lee; The humor in the fight is borrowed from Jackie Chan's movies. The kung fu master's "grabbing buns" when training Po became the most wonderful fighting clip in the film. The use of chopsticks, bowls and other props around you, as well as the deductive form of eating while playing, are all common routines in Jackie Chan's movies. The Shaolin Stick rule in Jet Li's classic film Shaolin Temple was moved to the golden monkey, one of the "Five Masters of Wulin". The most surprising plot is the emergence of the magical power of acupuncture. When the "Wulin Five Heroes" and Snow Leopard fought a decisive battle on the suspension bridge, Snow Leopard didn't kill them all, but lit their acupoints, making them unable to move.

Tip 3 Humor

Although the story content of the film is very simple, the funny bridge is not simple at all, which always makes the audience laugh. At the beginning of the movie, Po tried his best to watch the game. When he finally conquered the steps of 1888 with a fat suit, Po was slammed outside the gate just after the entrance time of the tournament. Po tried his best to get into the competition, peeping through the door, climbing the wall, using branches as springs, etc. , all failed. Finally, Po just "flew" to the center of the stadium through the self-made "fireworks bench". Po was confused by the fireworks. When he woke up, he saw Master Tortoise pointing at him and announced that he was the "Dragon Warrior". The clumsy Po makes people laugh at the beginning of the film.

The most interesting plots are "Po steals cookies" and "Po is acupuncture". Panda Po's rich expression and antics when he sees food are regarded as the biggest jokes by the director, which runs through the whole film. Whenever he makes all kinds of strange expressions with his mouth full, he will make the audience laugh. When Po received acupuncture from the red-crowned crane, the tigress was seriously talking to him. At this moment, Po made a funny face and soon fainted. It turned out that the red-crowned crane ordered the wrong acupoints, which led to Po's facial paralysis. Stephen Chow's Funny Way reappeared in Kung Fu Panda.

A fat and lazy panda is very funny in itself, but he also has a father duck who is n times younger than him and walks unsteadily, and a thin little owner. Father Duck is bent on letting the panda son inherit his noodle restaurant. He thinks that his son dreams of noodles and will become a noodle chef with excellent cooking skills. Whenever the duck father looks at his son confidently with such an expression, but the panda son shows a guilty expression, the huge contrast brings a lot of humorous effects. His young master is a unsmiling man, but at the end of the film, he is also arranged for a silence. When Po hugged the Kung Fu master who was beaten to death by taro and cried, "Master, don't die", the Kung Fu master suddenly opened his eyes and shouted, "I'm not dead!"

Trick 4 Zen

The film tells the audience with stories: dream, believe in yourself and work hard to realize your dreams. Panda Po has always had a dream. He is more obsessed with martial arts. When he was chosen as the "Dragon Warrior" for no reason, he did not flinch and bravely accepted the task. Finally, Po, who has no kung fu foundation, finally became a hero in the world with unremitting efforts. Of course, Po is also timid. When the Kung Fu master finally realized what Master Oogway said, "Nothing has ever happened" and admitted Po's identity as "Dragon Warrior", Po was afraid. "What hurts me most is that I practice hard every day, but I am still the same." When the kung fu master was earnestly persuading Po, he suddenly found that eating was Po's greatest motivation. After discovering this, the Kung Fu master taught Po in accordance with his aptitude, trained him by competing with him for food, and instilled in him the idea that "as long as you believe in yourself, you are the Dragon Warrior".

Movies often present positive and healthy classic lines, such as "Nothing is impossible", "Yesterday is history, tomorrow is a mystery, and only today is a godsend", "If you think you can do it, you can really do it" and so on. There are still many traditional theories and thoughts of China. For example, when Po got the "Dragon Secret Book", he found that the "Secret Book" was blank. When Dad Duck taught Po how to make noodles, he said, "The secret ingredient of my private soup is ... nothing." Master Oogway also said, "No matter what you do, that seed will still grow into a peach tree. You may want apples or oranges, but you can only get peaches, and that seed will still grow into a peach tree. " These points are similar to Laozi's "Tao and Nature". Master Oogway anticipated Taro's escape from prison and sent a bird messenger to inform the warden to strengthen the defense. However, the hair falling from the messenger became a tool for Ryotaro to open the shackles, which was in line with China's philosophical thinking and a combination of Confucian thought of "nothing happens" and Zhouyi's "cat's chance" and "fate". Another famous saying of Master Tortoise, "Your heart is like water, my friend. When the water waves sway, it is difficult to see clearly, but when it calms down, the answer will be crystal clear." The "peace of mind" that Kung Fu masters have been pursuing has a strong Zen meaning.

Tip 5 color

DreamWorks has produced animated films such as The Prince of Egypt, Shrek and Madagascar. , with a strong behind-the-scenes production team. Kung Fu Panda uses advanced 3D animation technology to present unique visual effects through the wide screen of the film. The most amazing things in the film are the beautiful scenery of mountains and rivers and the meticulous description of ancient buildings. They are like realistic China landscape paintings and architectural art paintings, and the exquisite workmanship of the painters amazed the audience.

"Jade Palace" is one of the important places of the film, and a large number of jade bamboos adorn it, which is poetic, elegant and dignified. Another important place in the film, Heping Village, is set in the Lijiang River and the valley of Guilin. The exaggerated and spectacular Guilin stone pillars have a shocking aesthetic feeling, while the Heping Village with a circular design as the background has a joyful effect.

The overall color of Egyptian princes is mainly bright golden yellow, which is closely related to Egypt's geographical location and Egyptian culture. The desert, Pharaoh's palace and pyramids are all golden yellow, and a blue Nile makes the audience have a visual Spa, which relieves the visual stimulation of bright colors. Mulan, on the other hand, is dominated by soft tones, which sets off the introverted temperament of China people. It can be seen that the artists in commercial animation are not only skilled, but also can reflect the cultural atmosphere of the film.

Trick 6 star

The super dubbing lineup is another highlight of the film. Jack Black, a new generation of funny master, took on the heavy responsibility of dubbing Po, and dustin hoffman, a number of Oscar winners who voiced Kung Fu masters, was another pillar in the dubbing lineup. In addition, the addition of Angelina Jolie, Jackie Chan and Liu Yuling made the film Starlight Glimmer. Old actor Hoffman said, "Jack is Po's best choice. This is the first time we have collaborated in dubbing. His attitude is very serious. The best comedians take his role very seriously, which is why he plays so well. " Blake said: "The panda in the film is a kung fu master and Dustin is an acting master. He interprets the Kung Fu master with great care and reads his lines truly. He is simply the incarnation of Master. "

Although the Chinese version of the dubbing lineup is not as strong as the English version, the superb skills of the dubbing actors Liu Feng, Wang Xiaobing and Di Feifei are also highly praised. In particular, some dialogues skillfully use popular words of young people, and the clever dubbing method adds a humorous way to the film that is different from the English version.

The joining of big-name stars will undoubtedly make a commercial cartoon icing on the cake, and successful commercial films will make good use of the "star effect". For example, Mulan's dubbing lineup is also very strong. The English version is dubbed by stars such as Eddie Murphy, Ming Na and Michael Phil, while the Chinese version is supported by Jackie Chan, Peisi Chen, Summer Xu, Kelly Chen, CoCo Lee and Wu Zongxian. In addition to being voiced by stars such as Fang Kemo, Ralph Fiennes and michelle pfeiffer, the theme song "When You Believe" of the Egyptian prince sung by Whitney Houston and Maria Kelly has also become a classic.