How to write a copy to attract people.

Creative copywriting does not rely on imitation and plagiarism to learn from each other's strengths. A good advertising creative copy should meet the following three criteria:

1, click desire

It has a certain "secular desire" stimulation, which makes users have a desire to click, which is the primary standard of advertising creative copy.

Step 2 attract people

The ultimate goal of advertising promotion is transformation, attracting people with high intentions to click and form transformation.

3. Page orientation

When writing creative copy, don't consider the load-bearing situation of the page, otherwise the page bounce rate will increase greatly.

Eight creative writing skills:

1, interactive behavior

Use human nature or demand solutions to guide users to click and let users imagine or (complete) an action according to the advertisement description.

Example: full-time support, free joining policy; How much is XX? Consult customer service for the lowest price.

2. "How to" question type

A method to describe the pain points or needs of users in the form of "how". Generally, it is to attract users to click, ask questions with titles and describe answers.

Example: How to write high-click advertising ideas? Click to watch for free!

3. Brand endorsement

Use influential institutions or organizations to write ideas, enhance users' trust, and thus form clicks, which are suitable for brand keywords such as institutions and manufacturers.

For example: CCTV cooperative brands and designated articles for the national Olympic Games.

4. Current consequences

Present the consequences of the product to consumers and leave a third person to stimulate them.

Exodus: The colleague who worked together at the beginning turned out to be a local tyrant, and I still had a dead salary of several thousand dollars.

5. Image analogy

Project a symbolic project on the product and expand the income!

Exodus: I still envy the coal boss for picking up money. The shop where the young man joined didn't lose money at all, and his income was higher than his!

6. Conditional stimulation

Zero threshold, no experience and other conditions, stimulate users to easily obtain.

Example: Want to start a business in Chengdu? You don't need experience to join XX, you earn tens of thousands a day, and the headquarters supports you all the time.

7. list of numbers

Stimulate users' sensitive vision with numbers, thus attracting users to click. Suitable for price words, highlighting cost performance or preferential promotion.

Example: Fire Certificate Training: 30 courses updated, 300 core test sites, 100% test questions!

8. Interest stimulation

Directly reflect the value of interests and stimulate customers.

Ex: My wife earned 5 million yuan a year after she joined this project. Now I quit my job as her assistant!