Selected Lantern Festival marketing activity plans

6 Selected Lantern Festival Marketing Activities Plans

The annual Lantern Festival is coming. During the Lantern Festival, many businesses will hold activities. So do you know how to plan Lantern Festival marketing activities? Below I bring you a selection of Lantern Festival marketing activity plans, I hope you like them.

Selected Lantern Festival Marketing Activity Plan 1

1. Activity Time:

February 26-28

2. Activity content:

1. Free glutinous rice balls with purchase:

From February 26 to 28, you will receive a free glutinous rice dumpling with any one-time purchase of 68 yuan or more (58 yuan at Juxian and Junan stores) 1 bag (500g) of Missing Tangyuan worth 5 yuan, limited to two bags with a single receipt, 200 bags per day, while supplies last.

2. Guess the lantern fan activity:

Hang a lantern fan in the store from February 16th to 21st. If you guess correctly, you will get a beautiful gift worth 3 yuan, which is prepared every day. There are 200 lantern fans, until all guesses are available.

3. Gas stations for the start of school:

During the Lantern Festival, not far from the start of school for students, all kinds of student school supplies, daily necessities, bags, cultural and sports items, etc. are on sale at amazing prices. . Student clothing, casual clothing and other winter clothing are on clearance sale.

Advertising promotion gift balloons: Color: red, pink, yellow, blue, green, purple, orange, gold, black, white. Print the logo, pattern, promotional phrases, address and phone number of the company or merchant, celebration text, etc. With its irreplaceable affinity, colorful, popular and low-price characteristics, balloons are very popular as a new economical and affordable advertising carrier, with excellent advertising effects and immediate information feedback. It is suitable for decoration and gift giving on occasions such as business openings, real estate company openings, training schools, advertising product promotions, festivals, anniversaries, celebrations, exhibitions, wedding banquets and birthdays. It is also equipped with balloon poles and hats. The products are low in price, of high quality and beautifully printed. Customers are welcome to call us for consultation. Advertising balloons that cannot be thrown away! It can fly your advertising trademark, address and phone number with wings into thousands of homes, across the streets and alleys, making everyone known! Achieving the effect of widespread advertising! Balloon distribution plan And location: The gifts can be placed or given to everyone according to the location designated by the customer, such as cities and counties, regions, streets, parks, communities, stations, shopping malls, supermarkets, schools, hospitals, etc. Advertising balloons, fast food restaurant advertising balloons, Western restaurant gift balloons, hotel, restaurant, hotel advertising balloons, bar gift balloons, cold drink shop gift balloons, teahouse advertising balloons, park advertising balloons, children's paradise advertising balloons, playground gift balloons, Club advertising balloons, karaoke gift balloons.

Advertising balloons can be printed with various corporate brand names, promotional slogans, celebration slogans, addresses and phone numbers on the surface of the balloons. Advertising balloons can be distributed and given away at opening celebrations, anniversary celebrations, product promotions, and weddings.

Compared with the high advertising costs, advertising balloons reflect the effect of low investment and high return. As long as you spend 1-2 cents, your company's popularity can reach thousands of households and be known to everyone, which is economical and affordable! Selected Lantern Festival Marketing Activities Plan 2

1. Activity theme

Guessing lantern riddles and celebrating the Lantern Festival

2. Activity time

6:00 pm on x, month x, 20__ (the fifteenth day of the first lunar month) < /p>

3. Activity location

Recreation room and basketball court

4. Activity preparation

1. Before x month x day, all workshop clerks Responsible for collecting various lantern riddles, with a total number of 400. Person in charge: __.

2. Venue layout: On the morning of x, x, hang up the Lantern Festival lanterns; before getting off work in the afternoon, pull a red ribbon on the roof of the entertainment room and hang the lantern riddles on it; play holiday music during the event to enhance the Atmosphere, person in charge: __.

3. On the evening of x, month x, the entertainment room organized a guessing activity, riddle answer checking, prize distribution and publicity shooting, etc. The person in charge: x.

4. On the evening of x, month x, the basketball court organized fun games, game points redemption, gift distribution and publicity shooting, etc. Person in charge: x.

5. The Security Section is responsible for maintaining order during the event. The person in charge is: __.

The above persons in charge are requested to meet at least three times before March 5th to discuss the preparation and progress of each responsible matter. The general person in charge will hand over the specific activity process to the department manager on March 2nd.

5. Activity Rules

1. The riddle guessing activity must be on-site and the riddle may not be taken away.

2. Each guesser who guesses a lantern riddle must first go to the designated prize redemption office to check the answer. After confirming that it is correct, the inspector will take down the riddle face and hand it over to the prize redemption office. The guesser will register and fill in the correct riddle face. Only after entering the question number, answer, name, department or workshop can you receive the prize.

3. Guess a riddle correctly to redeem a prize. In order to allow more employees to participate in the event, each person is limited to one guess. (To be discussed)

4. 400 riddles:

For the 1-100 lantern riddles, go to the prize redemption table to check the answers, and for the 101-200 lantern riddles, go to the 2nd Check the answers at the prize redemption table. For riddles 201-300, go to the prize table No. 3 to check the answers. For riddles 301-400, go to the prize table No. 4 to check the answers.

5. There are at least 5 game settings, and they can be played at the same time. The person in charge of each game will award points to the winners of each round of the game, and the points can be used to redeem gifts

6. Award settings:

For the lantern riddle activity *** there are 200 prizes, guess If you answer a riddle, you will get one lucky draw. If the lucky draw is successful, you will be redeemed for a prize. Once the prize is redeemed, the event ends. (The content of the lottery is set according to the prizes)

The game activity *** sets 30 gifts. The gifts are placed on the gift table and marked with points. Accumulating a certain amount of points can be exchanged for the desired gift. After the gifts are distributed , the activity ends.

6. Precautions for activities

1. Quiz guessing must be orderly and no loud noises are allowed.

2. After guessing the answer to the riddle, employees only need to remember the question number and go to the designated prize redemption area to check the answer. They cannot take off the riddle. If the guess is successful, a mark will be placed on the puzzle surface.

3. The answers must be queued up and orderly. Anyone who violates the rules will be disqualified from guessing.

4. Have fun in the game session.

7. Activity cost budget

1. 20 small Lantern Festival lanterns.

2. Two sets of red ribbons.

3. 200 prizes.

4. 30 gifts, x yuan (can apply for company products)

Total cost: about x yuan. Selected Lantern Festival Marketing Activities Plan 3

Event Time:

March 4-6, 20__

Event Theme:

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20__ Lantern Festival Promotion

Activity Slogan:

Love the Lantern Festival (Meet in the Lantern Festival, it’s the Lantern Festival again, enjoy the beautiful scenery of the Lantern Festival , red lanterns are hung high, and the Lantern Festival is celebrated with great success)

Festival analysis:

1. The Lantern Festival is a traditional Chinese festival. Traditional activities include eating glutinous rice balls and admiring flowers. The lights embody the connotation of reunion, sweetness, auspiciousness and happiness, so merchants’ promotions can focus on food and merchandise related to the Lantern Festival. At the same time, traditional activities such as fireworks, dragon dances, hanging red lanterns, and word puzzles are used to add to the fun and create a lively atmosphere of the Lantern Festival.

2. As soon as the Spring Festival is over, Spring Festival clothing will be on the market. For students, a new semester will also begin, so the Lantern Festival promotion can also focus on clothing, student supplies, etc.

Activity content:

1. A joint exhibition of delicious glutinous rice balls for the Lantern Festival

1. Open a glutinous rice dumpling food counter, including various brands of glutinous rice dumplings: such as Dragon and Phoenix Tangyuan series, Missing Tangyuan series, Sanquanling series, Youkang series. The flavors include Babao Nut, Black Sesame, Sesame Peanut, Rose Bean Paste, Hawthorn, Five Kernels, Peanut Sesame, Sugar-free, Halal, Rice Wine, etc.

2. For purchases over 88 yuan in the supermarket, you will receive a bag of glutinous rice balls or a small lantern, worth about 5 yuan.

2. Lantern Festival Snack Street

A snack street is opened at the entrance of large shopping malls and large supermarkets, with about ten stalls, including glutinous rice balls, candied haws, stinky tofu, fried sausages, mutton skewers, tenderloins, etc. , made on-site, you will get a snack coupon worth 10 yuan when you spend more than 100 yuan, and you will get 20 yuan when you spend more than 200 yuan, and so on. The more you buy, the more you get. The supermarket is limited to a single small ticket.

Activity description:

1. In addition to shopping, admiring lanterns and having fun, eating and drinking are also indispensable during the Lantern Festival. After shopping, it is important for customers to eat some delicious snacks It must be a great temptation.

2. Set up a service office on site. Customers can go to the service office with their shopping receipts to receive snack coupons. With the snack coupons, customers can go to the stalls to buy snacks.

3. Snack coupons cannot be exchanged for cash, and no exchange is available.

4. Pay attention to hygiene when making snacks, and take certain measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.

5. Snack stall setting: In addition to moving some snacks already available from merchants to the site, you can also invite some famous local snack shops to make and sell them on site.

6. In addition to using snack coupons, customers can also purchase with cash. The price of snacks must be clearly marked on site so that customers can see it at a glance.

3. Enjoy the beautiful scenery on a good day and enjoy the Lantern Festival garden fun (dream)

Open up a Lantern Festival play area, set up in the form of a grape trellis, and hang various lanterns, including various Anyone who guesses correctly will win a prize. The prize is an exquisite small gift or a shopping voucher. The value is determined according to the difficulty of each puzzle. The prize can be marked directly on the lantern. The general prize value is 10 Yuan or less.

At the same time, activities such as roping and some folk acrobatics performances can be added to the recreation area. Selected Part 4 of Lantern Festival Marketing Activity Plans

1. Activity Overview

1. Activity Introduction

Activity Theme: "Have a Lantern Festival and Win Big Prizes" .

Target audience: Customers who follow __ bank.

Activity slogan: Celebrate the Lantern Festival happily and smash the golden eggs with joy.

Activity time: x month x day, 20__.

Venue: x county x square.

Sponsor: __ Bank.

Organizer: __Bank.

2. Activity background

The fifteenth day of the first lunar month is the Lantern Festival, a traditional Chinese festival. The first lunar month is the first month, and the ancients called the night "Xiao", and the 15th is the first full-moon night of the year, so the 15th day of the first lunar month is called the Lantern Festival, also known as the "Shangyuan Festival". According to Chinese folk tradition, on the festival night when the first Yuan Dynasty returns to spring, the bright moon hangs high in the sky and thousands of colorful lanterns on the ground. People watch lanterns, guess lantern riddles, eat Yuanxiao and have family reunions, enjoying themselves happily. In order to further promote community celebrations and festive atmosphere (in order to attract people and boost popularity, shopping malls take advantage of the Lantern Festival to carry out Lantern Festival activities), this activity was launched.

3. Purpose of the event

By carrying out evening party activities, we can improve the public's good impression of __ Bank; create a game full of content and easy-to-understand content that everyone loves to hear and see. The "happy stage" with a festive atmosphere fully embodies the passionate scene where the masses rejoice, celebrate, rejoice and have fun together with the Lantern Festival, bringing the atmosphere of the entire Lantern Festival party to a climax and making more people understand and understand each other. .

2. Event site layout

1. Layout effect: The New Year Lantern Festival atmosphere with Chinese elements is cheerful and warm, decorated with lanterns, riddles, window grilles, firecrackers and other items to set off the Create a warm and festive Lantern Festival atmosphere.

2. Exhibition boards introducing traditional Lantern Festival customs will be placed on site, and introductions related to the Lantern Festival (verses, stories) will be hung around the event venue;

3. Lantern Festival videos will be played at the event site Festive music.

4. Set up a stage, a new red carpet, and a conspicuous event theme background to highlight the festive atmosphere.

5. Release event information in advance.

6. Post event posters at the entrance of the square.

3. Activity content

1. Follow __ bank and send red envelopes.

Game rules: Before the start of the live program, the audience can get red envelopes presented on site by following the __ bank account and at the venue gate. There are 300 red envelopes. Only those who enter the venue and follow the __ bank account The first 300 viewers can receive red envelopes. Each account can only receive one red envelope. After verification by on-site service personnel, the person who receives the red envelope signs to receive it, while supplies last.

Note: Each person has only one chance to receive a red envelope, and the same person with multiple accounts can only receive one red envelope.

Props: 300 red envelopes and a prize podium.

Prizes: Get 1 red envelope after entering the event and following it.

Manpower required: ***Five people, two security guards to maintain order on both sides of the prize distribution platform, one service staff responsible for checking whether the audience receiving red envelopes pays attention to the __ bank account, and one service staff responsible Distribute red envelopes and supervise the signatures of the audience receiving the red envelopes. A service staff is responsible for keeping all red envelopes.

2. Smashing golden eggs

Game rules: In the middle of the party, each audience can participate in the golden egg lottery on their mobile phone through the __ bank account they follow. Your account has three opportunities to smash golden eggs. By smashing golden eggs, you can randomly obtain different prizes provided on site. The prizes are divided into first class, second class, and third class (more prizes can be added if necessary). The winner of each golden egg smash The probability is 50%. After winning, the winning information will be displayed on the audience account. The winning audience can use the winning information to receive the corresponding prize at the prize collection office after the party. The prize can only be redeemed on the same day, and the winning information will be verified by on-site service personnel. Sign to receive it and it will become invalid upon expiration.

Props: mobile phones, tables, benches (if conditions permit, free WIFE can be provided on site to facilitate the audience's participation in the event).

Prize: TBD.

Manpower required: ***Nine people, four security guards are located around the podium to maintain the continuity of on-site award collection, one service staff is responsible for supervising the signature verification of the audience receiving awards, and one service staff is responsible for distributing prizes , three service personnel are responsible for safekeeping of all prizes. (The service personnel who keep the prizes can be appropriately increased or decreased according to the number of prizes.)

4. Redemption of prizes

1. Redemption method: The prizes received from the red envelope will be provided directly in cash in the red envelope. . The prizes won by smashing the golden eggs can be redeemed on the spot at the designated podium with the winning information provided by the __ bank account number after the party.

2. Prize settings:

Red envelope giving game: the amount in each red envelope is randomly one yuan, three yuan, or five yuan. There are two hundred one-yuan red envelopes, eighty three-yuan red envelopes, and twenty five-yuan red envelopes. The total amount is five hundred and forty yuan.

Golden egg game prizes are to be determined.

3. Notes:

Those who win the lottery tickets must sign in person before receiving the prizes before they can receive the corresponding prizes.

5. Late stage of the activity

1. Summarize the activities and analyze problems and experiences.

2. Publish event results information. Selected Part 5 of the Lantern Festival Marketing Activity Plan

1. Activities __ Bank

__ Bank.

2. Starting and ending time

Ending on x month x day, 20__.

3. Event location

__Bank.

4. Activity time

From x month, 20__ to x month, x day, 20__.

5. Objects of the activity

Credit cards of bank x (except quasi-credit cards).

6. Activity content

During the activity, if you use a credit card from x bank to swipe the card amount at __ center, you will receive the following gifts:

A single valid consumption of _ _-__ yuan (inclusive), get a __ yuan__ gift card;

For a single effective purchase of __ yuan or more (inclusive), get a __ yuan__ gift card;

(Note: During the event, each customer can receive up to __ yuan; not eligible for the instant discount event on Saturday)

7. Event details

1. "Gifts with full amount" cardholders need to hold the POS purchase form, shopping receipt and personal bank card that meet the gift conditions to receive the gift at the designated location in the mall, and sign the prize receipt form. Those who refuse to return the purchase form will not be allowed to do so. Provide opportunities to receive gifts.

The POS purchase order is valid on the day it is signed, and will be invalid after the expiration date.

2. During the event, the maximum redemption limit for each eligible credit card is 600, and the same item cannot be purchased by splitting the card multiple times or using multiple bank cards. Quantity is limited, first come first served, while supplies last.

3. This activity is only for personal consumption. Wholesale, purchase of shopping cards, group purchases and other consumption do not participate in this activity.

4. When a cancellation or return transaction occurs, the corresponding gift should be returned.

5. Only credit cards from __ areas can participate in this event. Selected Part 6 of Lantern Festival Marketing Activity Plans

1. Activity Theme

"New Year Community Tour, Wonderful and Clever Appearance".

As a new branch located in a high-end community, the __Bank__ branch takes advantage of the festive atmosphere between the two festivals, focusing on personal business products and services, and actively promotes the branch and publicity in the community. Shanghai Pudong Development Bank vigorously promotes personal financial services and gradually expands its customer base.

2. Activity time

20__, x month x day, x day, x day, x day.

x month x day, x day, x month x day, x day.

***Counts x times.

3. Activity Form and Content

(1) Community Activities

Targeting the communities surrounding the branch, we will carry out marketing activities in the community. All the staff of the branch plan to do this before and after the Spring Festival Use eight weekends:

① Enter __ and other nearby key communities, set up our bank’s marketing booth, explain and promote on-site (or open an account on-site), and introduce our bank’s products to customers , clarify the specific location of our bank, combine the activity promotion content, determine community target customers, actively expand related business volume, effectively improve community marketing performance, and attract customers to handle personal business in our bank.

② Targeting some relatively distant key communities, such as: __, etc., focusing on new stock express trains, fund boutiques, bank cards and other products, using community bulletin boards, mailbox delivery, and SMS publishing We release information in an all-round way through other forms, gradually establish the service image of our bank as a community bank, strengthen various connections with target communities, close the relationship between outlets and community customers, and steadily promote community marketing work.

(2) Downtown activities

Mainly rely on nearby office buildings, supermarkets, entertainment venues, etc. for promotion.

① Place our bank’s opening leaflet at the checkout area of ??large supermarkets such as nearby __, rent a venue to set up relevant booths, introduce our bank’s credit card discount policy and the powerful functions of Easy Financial Card, and attract customers to understand Shanghai Pudong Development Bank.

② Design booths in nearby high-end office buildings such as __ or high-end entertainment venues such as __ International Theater, and launch relevant discounts and promotions to attract customers to open accounts in our bank.

③Visit the ground floor shops and shops of surrounding real estate companies, focusing on introducing our bank’s personal credit products and preferential policies.

4. Activity Goals

Through this series of activities, the personal banking business of all branches strives to achieve the following goals:

(1) Make the surrounding potential customers clearly aware of Our bank is located in a position where you can understand the advantages and features of Shanghai Pudong Development Bank and related products, and gradually come to start business in our bank.

(2) Carry out product promotion, seize the opportunity of the return of deposits at the end of the year, and seize market share.

(3) Strive to have the savings deposit balance exceed x million yuan by the end of x; the market value of third-party custody assets exceed x million yuan; laying the foundation for our bank’s subsequent development of personal finance business.

5. Activity costs

(1) Venue rental fee: average x yuan/time __ time = __ yuan

(2) Promotional production fee : About __ yuan

(3) Promotional gift purchase fee: __ yuan

(4) Lunch drinking water cost: average x yuan/time __ times = __ yuan< /p>

(5) SMS publishing fee: about __ yuan

(6) Data delivery fee: about __ yuan

The total of the above six items will cost about _ _Yuan.