Elements of VI template design

The basic element system of VI design strictly stipulates the logo, Chinese and English characters, standard colors, corporate logo patterns and their combination forms, which fundamentally standardizes the basic visual elements of enterprises. The basic element system is the core part of the corporate image and the basic element system of the enterprise, including: corporate name, corporate logo, corporate standard words, standard colors, symbol patterns, groups and applications, corporate slogans and so on. Special font is the unified design of the main characters, numbers and product names newly used by enterprises combined with the words used for external publicity. It mainly includes logo characters designed for enterprise products and activities inside and outside the enterprise, as well as mastheads and title fonts designed for newspaper advertisements, poster advertisements, film and television advertisements, etc.