Logo and slogan are both trademarks. What is the difference?

1. LOGO is the foreign language abbreviation of logo or trademark. It is the abbreviation of LOGOtype, which plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company and the brand. culture. Logos on the Internet are mainly graphic signs used by various websites to link to other websites, representing a website or a section of the website.

2. In addition, LOGO is an early computer programming language and a programming language that is very close to natural language. It uses "drawing" to learn programming, which is suitable for beginners, especially children. An entertaining teaching method.

The significance of a slogan (brand slogan) to consumers lies in the company's product concept it conveys. It emphasizes the most prominent features of a company and its products.

Extended information:

1. LOGO is a change of the Greek logos. It is a product of modern economy and is different from ancient marks. Modern logos carry the intangible assets of an enterprise and are the medium for the company's comprehensive information transmission.

As the most important part of a company's CIS strategy, the logo is the most widely used, most frequent, and most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo, and are portrayed through constant stimulation and repetition.

2. Slogan is a commonly used English word in the advertising industry, meaning slogan. For a company, a product and a website, slogan is very important.

An advertising slogan is a specific business term that is used repeatedly over a long period of time. Its function is to express the characteristics and advantages of a company or product in the shortest text, giving people a condensed advertising message. . For details, please refer to Baidu Encyclopedia’s advertising slogan.

Reference material: Baidu Encyclopedia-SLOGAN

Reference material: Baidu Encyclopedia-logo