Summary of Taiyuan tea culture activities

Tea ceremony is not only the art of drinking tea, but also the art of living, and even more the art of life. So what is it? The following is what I have carefully compiled for you. Let’s take a look.

Make careful preparations around special activities

1. Actively cooperate with the relevant work of the county activity office.

2. Preparation for the opening ceremony of Taiyuan Banpo West Street store.

1. The theme of this event "'Anxi Tieguanyin·Fragrant Yun Sanjin' Taiyuan Series Tea Culture Activities" was integrated into the planning copy and advertising of the event.

2 Promotional Slogan Arrangement

① Promote Chinese tea culture and promote economic and cultural exchanges and cooperation between Fujian and Jin!

② Anxi Tieguanyin·Fragrant Yunman Sanjin

③Warm congratulations on the successful holding of the Taiyuan series of tea culture activities "Anxi Tieguanyin·Fragrance Full of Sanjin"!

④Warmly welcome to "Anxi Tieguanyin·Fragrance Full of Sanjin" "Leaders and guests of Taiyuan series of tea culture activities!

⑤ Promote Chinese tea culture, develop Chinese tea industry, and revitalize Chinese tea economy!

3. "Confucian style tea charm" tea Preparation for cultural publicity activities

1. Production of the "Tea Appreciation" promotional video and its promotion in the square

2. Increase tea culture knowledge in the "Confucian Style Tea Charm" tea culture manual Interactive Q&A content with prizes.

4. Activity content

1. Shanxi Tea Society introduced the development needs and direction of Shanxi tea consumption market.

2. Play the Anxi Tieguanyin production process and tea art feature films

3. Present tea culture books and promotional videos to guests and citizens of Taiyuan City.

① Song Lizhen, Vice President of Anxi Tieguanyin Research Institute, signed and donated the book "Talking About Anxi Tieguanyin";

② *** Xie Wenzhe, Vice Minister of the Propaganda Department of Anxi County Party Committee signed and donated the book "Anxi Tieguanyin" Tieguanyin - The Legend of a Great Plant";

③ Senior tea master Tang Yuyan signed and presented the book "Good Tea is Like a Beautiful Woman - The Cultivation of Tea People".

④ Complimentary promotional video of "Teacher Appreciation Tea".

⑤ Distribute 2,000 copies of the "Confucian Style Tea Charm" tea culture manual to Taiyuan City citizens.

4. Tea art performance.

①Tieguanyin Tea Art Performance

②Tai Chi Tea Art Performance

③Tea Dance "Please Tea"

④Anxi Folk Tea Art Performance

5. Cultural promotion of "Tea to thank the teacher"

①Play the special video of "Tea to thank the teacher"

②Tea performance of "Tea to thank the teacher" and pay tribute to the most holy teacher - Confucius "Tea to thank teachers"

③ Present "Tea to thank teachers" tea gifts to local "teachers": teachers from kindergartens, primary schools, middle schools, and universities, parents of first teachers, career mentors, colleagues, leaders, and friends.

Publicity impact and activity costs

1. Become an important part of the Taiyuan series of tea culture activities "Anxi Tieguanyin·Fragrant Rhythm Full of Sanjin", and have a positive impact on Anxi Tieguanyin culture in Taiyuan The dissemination plays an important publicity role.

2. The company’s tea-promoting concept of “Integrating Confucianism into Tea Ceremony and Tea into Confucianism” and the core values ??of “Preaching Confucianism, praising elegance and advocating virtue to promote tea” have aroused high interest and interest from the main leaders of the Shanxi Tea Society. Attention, Chairman Wu and other leaders invited Chairman Zhang Shunru to conduct a special discussion on the organic combination of Shanxi tea culture, Confucian culture and Anxi Tieguanyin culture on the evening of June 12th.

3. Through the activities, it has a strong publicity effect on the Confucian Tea Taiyuan Banpo West Street store and enhances the confidence of the other 6 franchised branches in Shanxi.

4. Through the publicity influence of the event, many tea merchants and tea lovers who know about this event have the intention to cooperate and join.

5. Through activities, the Confucian tea industry’s famous product “Thanks to the Master Tea” has had a profound impact on Taiyuan citizens.

Taiyuan Tea Ceremony Training Course

1. "Introduction to Tea Art" Tea art concepts, tea classification, tea art etiquette, tea person style

2. "Tea Briefs" "History" The origin of tea, the development process of tea, the connection between Confucianism, Buddhism, Taoism and tea, tea sets

3. "There is Jiamu in the South" the origin of tea trees, tea and marriage, the four major tea areas, the connotation of tea Containing substances

4. "Refreshing Green Tea" The concept, production process, classification, brewing, and 2 sets of green tea tea art performances

5. "White Tea, Yellow Tea and Scented Tea" Concepts of white tea, yellow tea and scented tea; production process; classification; brewing; 1 set of scented tea art performance

6. "Appreciate the Beauty of Changing Smells" Understand the production process of oolong tea, and get to know southern Fujian, northern Fujian and Guangdong , Taiwan Oolong tea, master its brewing, 1 set of Oolong tea art performance

7. "Plants that Changed the World" Understand the production process of black tea, the evolution of black tea, the differences between Chinese and foreign tea tasting, classification of Chinese black tea, foreign countries Classification of black tea, making milk tea, 1 set of black tea tea art performance

8. "Dance on the Tip of the Tongue" Understand the production process of Pu'er tea, understand the essential difference between raw and cooked Pu'er tea, brewing and Store 5 sets of tea art performance review, summarize your learning results and only take one class per week, stop your busy pace and experience the slow life of tea.