Fruit shop double twelve activity slogan

Is the shop open? Fruit fresh-keeping cabinet manufacturers produce.

The first trick: attract attention and drain the solution.

For a fruit shop that will open tomorrow, the most important thing is to keep making gimmicks to let the surrounding communities know about you and have an impulse to go to your house to buy things.

Marketing this thing is like a stunning beauty. Wherever you go, people want to fuck you, so it's a success.

What is eye-catching?

The legendary parade propaganda. The author is one of them.

1, Parade Publicity Law

I learned this trick from a colleague. On the day before the opening of the new store, the colleague asked his employees to put on their uniforms with flags, and then a group of people circled three kilometers. However, it is worth noting that since we have gone out, we must have some propaganda slogans. If you publish it here, let me tell you what we shouted.

The leader shouted: buy fruit

Everyone: Go to an orchard.

The leader shouted: When are our business hours?

Everyone: Tomorrow, February 15.

The leader shouted: When is our activity time?

Everybody together: so-and-so road and so-and-so number

And then keep cycling this song. Yelling hard in crowded places is very effective. People passing by will usually stare at you, and if you don't know what you do, they will ask you for leaflets. However, the following matters should be paid attention to in the procession and publicity:

Many hands make light work, and all the employees have left.

Wearing work clothes makes people feel more formal.

The leader is holding a big flag, and so are the other small flags. Write your own fruit shop or slogan on the national flag.

Girls are handing out leaflets at the back, and the acceptance rate of handing out leaflets at this time is as high as 98%.

Slogans must have characteristics to let people know what you are doing.

————————————————————————————————

The legendary advertising car.

2, advertising car parade publicity rules

A good publicity can make a fruit shop bring more people flow. Especially in Shanghai, the old ladies and men in Shanghai generally love to take advantage, so it is very necessary to formulate special product strategies according to their psychology. Because the advertising car+recording has a good publicity effect.

Posters on both sides of the advertising car should be gimmicks. For example, the original price of Shandong Red Fuji, which is clearly marked on the poster, is now only 3.8 yuan. Special drainage products should be highlighted.

Playback of the recording of the advertising car. Write a good advertising slogan, spend tens of dollars to record it on Taobao, and then drive an advertising car to record it. The effect is very obvious.

The advertising car should run around the physical store two days in advance. I have to run on the opening day. Continue to attract people to the store.

——————————————————————————————————————

3, advertising leaflets publicity rules

Distribute all the leaflets made by yourself to the communities around the physical store two days in advance. The effect of leaflets should not be underestimated, but the production of leaflets also needs careful selection. A good bait product is the knowledge about whether the fish around you can take the bait. However, low-cost drainage is fundamental.

We must choose the promotional products for opening, and the price must be lower than that of our peers nearby.

Write clearly the address and start time of the activity.

Put the WeChat QR code. Personal fruit shops suggest mainly promoting the boss's own micro-signal, which can be delivered to your door in the future to get familiar with customers. If the company is a chain, put the WeChat service number on it and you can order online.

Every leaflet was stuffed into the mailbox of the residents in the community.

In fact, I am more concerned about the drainage of optimistic non-fruit products. If you can, you can go to the wholesale market and sell some whole grains or vegetables at a special price. The so-called special price is really a good price for people to see. Special fruit has one section and two sections.

——————————————————————————————————————

The second measure: online publicity and drainage rules

1, the publicity and drainage of WeChat sharing price

Now is the internet age, and simply going offline to promote publicity is just a means. With the help of internet elements, the effect is also very good. Here I recommend a micro-signal: Honest Fruit, the theme of this number is very clear, and the theme of each activity is also very clear.

The key element of the promotion of Honest Fruit WeChat is that WeChat shares the price.

What is the sharing price of WeChat? In fact, to put it bluntly, if you want to buy the fruit of our family activities, you must forward the articles of WeChat activities to the circle of friends in front of our shop assistants.

The legendary WeChat shared prices and offline promotional materials.

Sharing value It is worth mentioning that the fruit of honesty is very simple and straightforward. Don't send messy WeChat content, and list a bunch of special fruits every time you want to do activities.

For example, the latest issue of the article:

The legendary WeChat shared the price content.

How to share prices through WeChat to promote newly opened stores? Actually, it is. The author once added 500 fans on the day of our company's micro-signal single store according to this method. If all 20 stores follow this method, it will be 20x500. Unfortunately, the most important thing about this method is execution. If you stick to it, there will be a large audience. If we persist, will it be a kind of welfare for the residents in the surrounding communities?

Wechat content activities are well edited.

The activity store began to prepare materials and promote the sharing price of WeChat.

On the same day, we opened a separate price card for products sharing prices on WeChat. Write clearly, such as the original price of 88 yuan and the sharing price of WeChat of 68 yuan.

There is a special person responsible for the product promotion of WeChat sharing price.

Someone offered a free trial. Most people who try to eat will be willing to help you promote it because they are embarrassed.

The legendary WeChat share price pushed the material out.

The legendary WeChat shared price store posted promotional materials.

On this basis, Guo designed a special price card for WeChat sharing price for the store.

2, mass news propaganda drainage

In fact, the method of sending short messages in groups can also be tried. The most important thing is how to get the telephone numbers of residents in nearby communities. In fact, the method of obtaining telephone contact information can't be simpler.

Contact the courier nearby and give them some money. They have no reason not to give you the phone number.

The content of group texting should also be well edited. Give a chestnut for reference only: "From now on, all friends who receive this message can get a special fruit for free in XXX." Wait, try to promote it according to your own strength.

The third measure: the law of daily activities

As the ancients said, if you have something, you will lose it. This is the meaning of making money. You can't expect to make money from every kind of fruit when you run a fruit shop. Occasionally there should be some low-priced products or daily activities. Give a chestnut:

Bananas in your house are the cheapest and the quality is good within three kilometers nearby.

The glutinous rice sold in your home is twice as cheap as that in the supermarket. (Don't just sell fruit)

Give a banana or kiwi over 20 years old. Anyway, any fruit is cheap.

If you use 5 yuan to get a voucher of more than 50, you will be restricted to use it next time, and it will be used in 30 yuan.

In short, a good activity should be interlocking. When the customer comes for the first time, he should continue to come for the second time. When he comes for the second time, he will attract the third time.