Hisense's World Cup slogan was accused of being illegal. What do you think of this enthusiasm?

Many people mistakenly think that it is illegal, but there is great wisdom behind it. ? But this is not the case. Although the advertising law does not allow the use of "first", this situation does not exist in China and other places, so there will be no such problem in Qatar. Therefore, Hisense did not grasp the edge at all this time, and achieved particularly good advertising results, basically not breaking the law, which can be said to be brilliant.

Many people mistakenly think that it is illegal, but there is great wisdom behind it.

In the World Cup, there is a description that China is the first and the world is the second. Many people think it is illegal, but it is not the case at all. These are all misunderstandings. In fact, the description of "first" is really not allowed in the advertising law, but we need to note that this premise is in China. Where is Qatar now? Is it abroad? So is there such a restriction in this description? Not yet.

At least not at present, then there is no problem.

The advertising law we are talking about appeared in FIFA Qatar 2022 World Cup, so is there any restriction on it? I don't think there is anything at present. If not, then there is no problem. This advertising word has given you some impressions. As long as you know Chinese, you can understand it. It can not only show the brand strength, but also achieve good advertising effect. It can be said that it is very brilliant, so it is a perfect business card in itself, and there is no illegality.

It's okay. It's normal not to scratch.

Now this brand is facing a dilemma, that is, the slogan "China first" is suspected of being embezzled and illegal, because this advertising law clearly stipulates that the ranking of "first" cannot be used. Indeed, this advertisement has obviously violated the advertisement in China, and enterprises are not allowed to use it, but the problem is that it may be suspected of breaking the law in China, but in Qatar, it is abroad, so this issue is not involved. Then this brand has not played the edge ball, so it must not be considered illegal, but it is not.