What emotions or emotions did Coca-Cola's virtual Olympic torch relay capture consumers?

Coca-Cola's online communication activities can be described as a clever pen of viral marketing communication. The source of the virus is very meaningful. Olympic Games is the absolute theme and main melody. Everyone is an Olympic fan, everyone has a vision for the Olympics, and everyone is interested in all aspects of the Olympics. As a sponsor of the Olympic Games, it is seamless to use the torch topic to trigger the spread of the virus.