What to do in the opening celebration activities

The work that needs to be done in planning and organizing an opening celebration mainly includes the establishment of event goals, establishment of event communication methods, arranging reception services, selection of venue, and preparation of relevant feedback gifts. Only By doing these preparations, you will be more comfortable when hosting the opening event.

1. Establishment of activity goals The activity goals refer to the overall purpose to be achieved by holding this event. The specific manifestations are: announcing the establishment of the organization to all walks of life, gaining widespread recognition, expanding visibility, and improving reputation, establish a good corporate image, and create a good external environment for future survival and development.

2. Establishment of event communication methods 1. Publicity of public opinion

The main purpose of holding an opening ceremony is to increase the visibility and reputation of the organization and attract the attention and concern of all sectors of society. The media that enterprises can use include: newspapers, radio stations, broadcasts, online advertisements, or posting opening sales notices on bulletin boards to attract public attention. Generally released within 3-5 days before opening. Enterprises can also invite journalists from the press to attend the opening ceremony to interview and report on the organization's opening ceremony to further expand the organization's influence.

2. Determine the invitation list and issue invitations

The success of the opening ceremony is directly related to the identity and number of the main guests attending the celebration to a large extent. Therefore, prior to the opening ceremony, priority should be given to inviting local leaders, leaders of superior management departments and local functional departments, leaders of cooperative units and related units, heads of social groups, celebrities, news media, etc. to participate. For the sake of caution, the names of the invitees should be written neatly to express respect for the guests. The filled-in invitations will be delivered to the other party in advance by a dedicated person. The invitations should be sent out one week in advance so that the invitees can make early arrangements and preparations.

3. Arrange reception services 1. At the opening ceremony site, a dedicated person must be assigned to be responsible for the reception services of the guests, who are mainly responsible for welcoming, guiding, accompanying and entertaining the guests. The reception of important guests should be personally attended by the person in charge of the unit. Doing a good job in reception can make the guests feel the sincere respect and respect of the host.

2. A special reception room should be arranged. The reception room requires tea cups to be adjusted and an ashtray to be placed on the coffee table. If smoking is not allowed, polite slogans should be placed in the reception room. Guests from the etiquette department: Be prepared. At the sign-in area for good guests, prepare a guest's guest book, preferably a red or gold brocade guest book, as well as writing brushes, inkstones, ink and other stationery for leaving messages.

IV. Venue Selection Factors 1. The opening location is generally located where the company operates, where the target public is located, or a large conference venue is rented.

2. Whether the venue is sufficient and whether the ratio of the space inside the venue to the space outside the venue is appropriate.

3. Is the transportation convenient and whether the parking spaces are sufficient?

4. The venue environment should be carefully arranged to create a festive and warm atmosphere.

5. Prepare gifts for friends. The gifts given to guests at the opening ceremony must first be promotional. You can choose the company's products, or you can print the company's logo, advertising slogans, etc. on the gift packaging. Opening date, product patterns, corporate slogans and service commitments, etc. Secondly, the uniqueness should be highlighted. The gifts given should be distinctive, unique, distinctive and impressive of the company. Finally, the memorial should be highlighted and have a certain commemorative significance, so that the guests can love and cherish it. Gifts must be carefully prepared, ingenious and reflect a certain aesthetic taste in order to produce good results.