What does the marketing copy in cross-border e-commerce operation mainly include?

Copy of the company. Cross-border electronic commerce refers to the trading entities belonging to different customs. Marketing copywriting in cross-border e-commerce operation mainly includes corporate copywriting. Good advertising copy determines the success or failure of advertising. Consumers will know whether they are interested in this product at the first sight when they see the advertising copy, that is to say, whether they can arouse their desire to buy.