RT-Mart apologizes for its women's clothing size recommendation list. Why is its size recommendation list criticized by netizens?

Double Eleven, which is in full swing every year, has just passed a day, and a poster from RT-Mart Mall suddenly became a hot search. The large poster printed an originally ordinary women’s clothing size recommendation list. , but this time, perhaps in order to attract attention, the merchant even used homophones for different sizes and corresponding body shapes to make fun of them, especially for the XXL size, which is an insult to the customer's figure. Many netizens said: "This is naked malice."

What’s even more irritating is: the bottom of the poster says: “Only for girls aged 18-35. Please consult customer service first according to your body shape.” In this regard, some netizens commented: "Age discrimination, sex discrimination", "Too vicious".

As the incident continued to ferment, RT-Mart, under pressure from public opinion, issued an apology statement regarding the women's clothing size recommendation list incident: it stated that due to improper wording in promotional materials of individual RT-Mart stores recently, it has brought confusion to the public. RT-Mart deeply apologizes for this matter. After the incident, RT-Mart immediately conducted a thorough investigation of all RT-Mart stores.

Faced with RT-Mart's apology, netizens did not buy it and complained: "You are doing malicious marketing, not improper wording?" The apology did not calm the whole incident, but brought RT-Mart's attention to it. Reached a higher peak and stood on the cusp of the storm.

As a supermarket chain, RT-Mart has always had strict management. It was originally a good card, but this time it was messed up in publicity and marketing. This makes people think deeply: in order to win eyeballs and attract customers, companies At the same time, we should also consider the feelings of customers, "Is the wording appropriate?", even if it is "ridicule", it should not touch people's bottom line. After all, the customer is God. If God is unhappy, how can it be okay?

In addition, although "thinness is beauty" has been advocated in recent years, after experiencing such a bumpy year in 2020, people should be more aware that "health is beauty". After all, the health ratio in 2020 is? Weight, size? Much more important.