What are the types of copywriting?

1. Title: It is the theme of advertising copy and often the focus of advertising content. Its function is to attract people's attention, leave an impression and arouse people's interest in advertising. Only when the audience is interested in the slogan will they read the text;

2. Subtitle: it is a supplementary part of advertising planning, which has the function of making the finishing point, mainly to supplement the title, making people feel that everything they don't understand before is understood here;

3. Text: Advertising text uses objective facts and specific explanations to increase consumers' understanding and understanding, so as to convince people. The writing of advertising copy makes the content realistic. No matter what theme style is adopted, we should grasp the main information to describe it.

4. Advertising language: Advertising language is a strategic language, whose purpose is to make the spirit of other enterprises different through repeated and identical performances, so that consumers can master the personality of goods or services, which has become an indispensable factor in promoting goods.