Seven themes of the planning scheme of the double twelfth promotion activities

Seven topics of the planning scheme of the Double Twelve Promotion Activities

Promotion activities are aimed at launching unique sales or service propositions, that is, tapping more customers' needs. In this case, do you know how to write the planning scheme of the double twelve promotion activities? Below, I bring you seven themes of the planning scheme of the Double Twelve promotion activities for your reference.

Theme 1 of the planning scheme of the Double Twelve Promotion Activities

1. Activity background: Double Twelve Promotion;

2. Activity time: December 12, 2-December 19, 2;

3. Promotion methods of activities:

1. Product discounts

2. Free when full

3. Shop red envelopes

4. Scope of activities: Tmall shops and Taobao shops

5. Product suppliers during the activities;

__ Co., Ltd.

VI. Requirements for activities of distribution shops;

1. During the activity, the store should set up product red envelopes according to the products to be promoted, and set the amount of red envelopes according to the unit price of the products sold, which is more than 1 red envelopes in 2 yuan-5 yuan within 5 yuan, 5 yuan-1 yuan and 1 yuan within 1 yuan.

2. All shops participating in the "Double 12" promotion activities need to hang relevant publicity and promotion posters.

3. During the activity, all products participating in the activity should be sold at the manufacturer's supply price to maximize the benefits to consumers.

VII. Supply and distribution process and requirements:

1. During the activity, the products sold by distributors participating in the activity must be placed through the distribution platform, and the products will be packaged and delivered uniformly by the e-commerce trading platform in Wudu District.

2. The products participating in the activity during the activity are the lowest prices of the manufacturers, and the shopkeepers of all online stores need to sell or sell according to the activities provided by the manufacturers to maximize the benefits to consumers.

3. During the activity, shopkeepers of online stores need to hang or announce activity information or posters in their stores.

4. During the activity, the 3 yuan will be subsidized by the Wudu E-commerce Office for each activity product sold by the online store, depending on the actual number of sales.

VIII. Cooperative courier companies and prices:

1. During the event, a number of courier companies can be provided to thousands of online stores in the whole region for delivery, namely, Yuantong Express, Yunda Express, ZTO Express and Postal EMS Economic Express.

2. Price: Yuantong Express, Yunda Express, ZTO Express, with the first weight of 6 yuan/kg, and the second weight of 6 yuan/kg; Outside the province: the first weight is 7 yuan/kg, followed by 6 yuan/kg, and the marginal areas such as Inner Mongolia, Tibet and Xinjiang: the first weight is 15 yuan/kg, followed by 12 yuan/kg;

postal EMS economic express is delivered to 1 yuan within 5 kg in the province, with a continuous weight of 2 yuan/kg. Outside the province, the first weight is 7 yuan/kg, and the second weight is 6 yuan/kg. Theme of the planning scheme for the promotion activities in the 12th Five-Year Plan 2

1. Promotion process:

1. Determine the products to be promoted and prepare sufficient goods. Different commodities are promoted in different ways, and different commodities are promoted in different seasons. During the promotion period, goods will be sold faster than usual. Therefore, adequate stocking is the guarantee. If there is a frequent shortage of goods, it will not only affect sales, but also affect the buyer's sense and praise. If you meet a buyer who is not good at talking, it will be really bad for you. Even if it can be cancelled, it will cost a lot of time and energy in vain.

2. Determine the customer group: The most important thing after determining the product is to find the promotion target. The promotion target is your target consumer group, and these talents are your audience. Therefore, the promotion must spread the promotion information for your target group and find your target consumer group, so the promotion will be effective. If you promote yourself, the promotion method is just casting pearls before swine.

2. Make a promotion plan:

(1) Membership and points promotion: All customers who buy our products become members of our company, and members can not only enjoy shopping discounts, but also accumulate points and exchange them for goods for free.

advantages: this promotion method can attract customers to come to the store again and introduce new customers to the store to buy, which not only can make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to the online store!

(2) discount promotion: discount, also known as discount, is the most commonly used phased promotion method at present. Because discount promotion directly benefits consumers and makes customers feel the benefits very directly, this kind of promotion method is more immediate.

A, direct discount: find an excuse to sell at a discount.

Advantages: It meets the holiday demand and will attract more people to buy. Although the profit of a single piece will decrease after the discount, the sales volume will go up, and the total sales revenue will not decrease. At the same time, it will increase the popularity of the store, and having more customers will also play a driving role in future sales. Why not?

suggestion: the promotion effect of this promotion method also depends on the price sensitivity of the goods. For goods with low price sensitivity, it is often in vain. However, due to the particularity of online marketing, direct discount sales are easy to cause customers' doubts and are generally not recommended.

B. Discount in disguise:

Free of postage. The price of a single product is slightly lower than the price required for free of postage. Two or more products are combined to meet the requirements for free of postage. Combine the goods at a discount.

advantages: it's more humane, and the discount doesn't show any trace!

suggestion: the combination of products is highly knowledgeable, and a good combination can make consumers very satisfied, so we must find relevant products to combine.

C. gift promotion:

In fact, this is also a disguised discount promotion method, and it is also one of the most commonly used and effective promotion methods.

advantages: make customers feel that they spent the same money to buy more products, happy!

suggestion: the key to the application effect of gift promotion lies in the choice of gifts. An appropriate and proper gift will play a positive role in promoting product sales, while choosing an inappropriate gift can only be a loss of wife and a loss of soldiers. Your cost will go up and your profit will be reduced, but customers will not appreciate it!

(3) Giving away samples for promotion:

It is more suitable for cosmetics and health food. Due to the cost of logistics, there are not many applications on the Internet at present. In the case of launching new products, updating products, confronting competing brands and opening up new markets, the use of gift promotion can achieve better promotion results.

advantages: customers will be loyal to the products.

suggestion: only products with excellent effects can be tried.

(4) Lottery promotion:

This is a lottery promotion method. It is also one of the more extensive promotion methods. Because the choice space is mostly attractive prizes, it can attract consumers to the store and promote product sales. Several points should be paid attention to in the lottery promotion activities:

a prizes should be attractive, and large-value products can be considered to attract people to participate;

the way to participate in b activities should be simplified, and it is difficult to attract customers to participate in activities that are too complicated and difficult;

c The lottery results are fair and equitable. Due to the virtual nature of the network and the extensive regionality of the participants, the authenticity of the lottery results should be guaranteed to some extent, and the participants can be informed of the progress and results of the activities in time through email, announcements and other forms.

(5) red envelope promotion

Red envelope is a special promotion prop on Taobao. Sellers can flexibly formulate the rules of giving and using red envelopes according to the different situations of their stores.

Advantages:

It can enhance the popularity in the store. Because the red envelope has a time limit, it can promote customers to buy again in a short time and effectively form customer loyalty!

[6] Auction:

Auction is one of the most effective ways to attract popularity on the Internet. Because both Yuan Pai and Holland Pai have special exhibition areas on the front of Taobao, the goods entering this area can get more opportunities to be displayed, and Taobao buyers will also enter the seller's store to browse more goods because of the auctioned items, which can greatly enhance the chances of goods transaction.

⑺ Actively participate in various promotional activities sponsored by Taobao:

Taobao will organize different activities in different sections from time to time, and the sellers who participate in the activities will get more recommendation opportunities, which is also a good way to enhance the popularity of the store and promote sales. If you want more people to pay attention to your store, you should seize this opportunity, so don't forget to pay attention to the activities held by Taobao on Taobao's homepage, payment page, bulletin board and so on, and actively participate!

Third, create a good promotion atmosphere

Make effective use of store decoration, announcements and messages to create a hot atmosphere. Some people do sales promotion and do a good job of publicity outside the store, but when they enter the store, they turn around and leave. It's just that the atmosphere in the store is not good. The promotion is the same as when there is no promotion. It is deserted. There is no promotion in the store announcement, and there is no promotion information in the message. When you enter the store, you will not feel a little popular and promotional atmosphere. Promotion should be "vivid"! Cold and clear, can you keep customers?

IV. Summarizing the effects and lessons of promotion

Organizing promotion is also an experience. After the promotion, the store manager should make an analysis of the promotion results, including traffic, sales volume and click-through rate, and whether the targeted consumers are interested in the formulated products or more interested in other products on the website. At the same time, we should also analyze and compare competitors' promotional activities and find out what we can learn. Competitors sell better than themselves, which definitely means that their promotional plans are not attractive to others, and the process of analysis is also a learning process. Summarizing the promotion activities can effectively help the store manager to improve his promotion level, find out where the promotion activities are insufficient in this summary, and make adjustments in the next activity. Although promotion is a good way to increase sales, it also needs constant exploration and summary to achieve the expected results. Theme of the planning scheme of the double twelfth promotion activity 3

Activity time: 2__ _ _ _ _

Activity location: _ Home

Activity theme: Spring furniture sale, gathering in the whole city! (once again set off a home craze, joined hands with well-known decoration companies, high-grade building materials, sanitary ware. Surprises keep coming, prizes keep coming, this is the only day, don't miss the opportunity! )

Activity purpose: After the Spring Festival, the whole furniture market is still in the off-season. Seizing the market is equal to fighting for business opportunities. When others haven't started, we will shout the slogan of "Hui".

1. Activities:

1. Full discount and special products

2. Lucky draw

3. Qiangqiang United decoration company and high-grade building materials and sanitary ware Qi Li to create a spring home sale!

2. internal preparation of the mall before the event:

1. merchant coordination group: (2 people)

establish the database files of all merchants in the mall and convey the relevant information of the event to all merchants in time. Collect the opinions and suggestions of the merchants, arrange them in a unified way and submit them to the general manager, do a good job of explaining them, and accurately inform the merchants of the matters that need the cooperation of the merchants and the relevant promotion policies.

during the activity, in order to ensure that all promotional activities can cooperate organically and form a perfect system, the merchant coordination group is responsible for coordinating the related work of all merchants.

2. Reception group: (4 people)

Make reception arrangements for the whole event. And do a good job in organizing and coordinating the service desk of the shopping mall for promotional activities. Responsible for the procurement, classification, packaging and distribution of gifts at the event site.

3. Property Group: (8 persons)

Including cleaning (4 persons) and security (4 persons).

cleaning is responsible for cleaning and sorting the site health, and ensuring the clean and tidy environment of the site activities.

security guards are responsible for the on-site inspection, guiding the traffic of vehicles, taking good care of customers' belongings and vehicles, and handling special accidents in time and operating calmly. In order to prevent the situation from developing in an uncontrollable direction. Report to the superior in time in case of emergency.

III. Material preparation:

According to the content of the activity, the person in charge of the department will make the following purchase list, which will be approved by the leaders, purchased by the Business Management Department and the Finance Office, and will be ready on February 27th, 2.

1. Active painting and banner making;

2. Prizes need to be prepared: 1 refrigerator, 2 washing machines, 8 air conditioners, 3 baking pans and 45 bags of washing powder;

3. Decoration: 2 truss advertisements, 1 red carpet, 1 arch and 6 flower baskets;

IV. Promotional activities

(1) Activity preparation

I. Advertising

1. Organizing personnel to distribute colorful pages.

2. Hanging painted or banners;

3. Radio broadcast to publicize the content of this activity.

4. Truss advertising at the gate of the shopping mall promotes the content of this activity

2. Contact the franchisees

1. Contact the decoration company by a special person, and the high-grade sanitary ware is ready

3. Arrange the movable vehicles

1. Pick up and drop off by car.

(2) Activity content:

1. The whole audience (5%-2% discount) and special products (absolutely shocking price). There must be a display stand at the door, and the contents of the display stand must be marked with special product drawings or product names, models and prices;

2. Surprise Lottery

On the day of the activity, the top 2 customers who come to the mall to shop will receive a beautiful gift. (45 bags of washing powder); During the activity, you can participate in the lucky draw once you have purchased 2 yuan, and so on.

Award design:

First prize: Midea refrigerator 1

Second prize: Gree air conditioners 8

Third prize: Supor induction cookers 2

Fourth prize: Double Happiness electric baking pans 3

Commemorative prize: 45 bags of washing powder

V. Overall work arrangement

1.

1. Clear inventory, especially unsalable products.

2. Through this activity, sales will be promoted, market share will be increased, and the market position of Xideng Luyi Leather will be further consolidated.

second, the theme of the event:

double 11 is coming

third, the content of the event

1. From 11:11 to 14:3 on November 11th, some products will be bought for one free! Crazy spike!

2. If you spend more than 11 yuan during the activity, you will reduce 11 yuan!

Activity time:

From November 8 to November 11, 2__ _, we will act in unison.

5. Advertising support and expenses:

1. POP and ceiling flags, desk cards, cabinet stickers and floor stickers are used at the store site to create a festive atmosphere and attract consumers' attention. (The expenses of advertising materials shall be borne by our company)

VI. Other precautions:

1. Agents and distributors at all levels must carry out promotional activities in strict accordance with the company's requirements. If there are actual local conditions, it is not convenient to implement them according to the company's requirements.